About SAS Marketing Automation Software
SAS (pronounced “sass”), which once stood for “statistical analysis software,” was created by Jim Goodnight and N.C. State University colleagues, including John Sall, in the early 1970s to analyze agricultural-research data. SAS Institute was founded in 1976 to develop and sell the software as demand mushroomed.
Today SAS is the leader in business intelligence software and services. The company’s solutions include: data integration, intelligence storage, advanced analytics and business intelligence applications within a comprehensive enterprise intelligence platform.
Benefits for Marketers
SAS attributes their longevity to the strong customer relationships they have developed over the years. Customer loyalty is maintained by focusing on customer needs, and by continuously investing at least 24 percent of revenues into research and development.
Customers at 40,000 sites use SAS software to improve performance through insight into vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products.
SAS believes that their business intelligence solutions surpass competitive products that tend to focus on historical reports, offering little insight. SAS’ integrated set of business intelligence software and services enable you to not only navigate today’s challenges, but also capitalize on tomorrow’s opportunities.
SAS has some of the highest customer retention rates in the industry, as well as a steady stream of new customers.
In 2005, SAS welcomed major names as Aeon Credit Service Co. Ltd., Barclays Bank PLC, BASF SA, BMW of North America LLC, CitiFinancial International, Colombia Telecomunicaciones SA, Daiichi, France Telecom, Hasselt University, Héma-Québec, The Home Depot, Maxis Communications Berhad, New York City Department of Education, International BV, Redcats USA, Samsung Life Insurance, Telefónica, Too Inc. and Verizon Communications.