How POS Software Can Improve Marketing Strategies
There are two ways to integrate an effective upsell into your retail environment: training and technology. Customer-facing employees can be easily trained in the art of the upsellâ€”all it involves is making a simple offer. Most importantly, it requires knowing not just how to make the offer, but what to offer as well. When they see a customer making a purchase, customer-facing employees need to know what potential upsells are available. This calls for a good understanding of your entire product catalog.
For stores with a large number of products however, this can take a lot of time. It’s great when a salesperson sees a customer that wants product “A,” and is able to tell them that product “B” costs only a little more but delivers some extra desirable options, but is it realistic to expect salespeople to have always that knowledge? If you have a large number of products, itâ€™s likely impossible. Luckily, point-of-sale (POS) software solutions can help you fill in the gaps.
On The Sales Floor
You would like for all salespeopleâ€”even the novices on their first week on the sales floorâ€”to be equipped with extensive product knowledge. A POS system eliminates the guesswork out by bringing that corporate knowledge on potential upsells directly to the sales system. Whenever an item is brought to the counter, a price check is conducted, or any other action taken at the point-of-sale, the POS software system automatically informs the salesperson of the existing upsell or cross-sell possibility, and provide the salesperson with the relevant information to present to the customer.
On The “Virtual” Sales Floor
For web-based e-commerce, a POS software solution works even better. Upsells and cross-sells can be built directly into the catalog, and we see this in almost all major online retailer storefronts. Click on an item for more informationâ€”and besides details about the product itself, you’ll also see details about what other products you may also like, or how you can save money by buying a case of a dozen instead of just one.