Oracle CRM Software Review

Oracle CRM helps businesses fully leverage the power of their vital customer information. With more than 50 applications spanning a broad range of functions, Oracle CRM is helping companies around the globe to build stronger, longer-lasting customer relationships.

Is Oracle CRM Right for Your Business?

Oracle CRM is arguably the most popular, widely-used customer relationship management (CRM) package on the market today. Built on the belief that information is the key to success, Oracle CRM is designed to improve the quality, accuracy, timeliness, and accessibility of critical customer-related data. Oracle CRM has received recognition from leading industry analysts such as Yankee Group and Gartner.

Oracle CRM is part of the Oracle E-Business Suite, and offers over 50 powerful, fully-integrated, feature-rich applications in 5 categories – Sales, Service, Marketing, Channel Management, and Order Management. With its broad reach and wide variety of features, Oracle CRM helps companies improve the effectiveness of every aspect of the customer experience.

Oracle CRM Sales
Helps sales, marketing, fulfillment, and finance staff to improve the way they identify prospects, leverage up-sell and cross-sell initiatives, create proposals and contracts, execute orders, manage compensation, and build relationships with customers.

Oracle CRM Marketing
Empowers marketing professionals to more effectively plan, develop, launch, track, and analyze campaigns and complex trade promotions.

Oracle CRM Service
Provides a single platform for managing service across multiple delivery channels, including online self-service, contact centers, and field support.

Oracle CRM Channel Management
Provides partner lifecycle management, trade promotion management, channel sales collaboration, claims settlement, and performance measurement, to help sales, marketing, and finance teams more effectively coordinate and control partner relationships.

Oracle Order Management
Simplifies complex sales order processes across EDI, XML, telesales, third-party channels, and e-Commerce. It automates all related activities from end-to-end, including capture, transportation, and shipment.

The completeness of the Oracle CRM solution can be attributed to the company’s acquisition of Siebel Systems in mid-2006. This integration further extended and enhanced the existing Oracle CRM suite with more advanced business intelligence, reporting, and analytics.

Additionally, it enabled to company to make solutions available both on-premise and on-demand. Oracle has also broadened their CRM offering through mergers with PeopleSoft, JD Edwards, and Telephony@Work.