Posts tagged with "analytics"

There's no question that any modern logistical operation moving significant amounts of overland freight need a GPS fleet tracking system. The amount of investment and liability that goes into every shipment these days requires a level of security that goes well past hourly situation reports or logbooks kept on paper and pen. Plenty of fleet tracking vendors provide laundry lists of the features they offer, but few ever provide any insight as to which features are most important. This makes a little sense from the marketing perspective--why bother grading your product's features against each other versus giving all of them equal ... READ MORE

I'm tired of the debate on telecommuting. I’ve seen the data, and the answer is clear: Work-from-home employees are less efficient. It isn’t even close. Here are just some of the things we found at Enkata when we analyzed worforce performance data: Higher Productivity: People who come into the office just get more done.  In one data set, office based workers were 50% more productive than people at home. Maybe they’re learning from their peers. Or maybe they just have a better idea of what is expected of them. Bottom line is more output per work hour. Lower idle time: Don’t blame water ... READ MORE

There's no avoiding it. When you implement any kind of tracking software, especially the sort that collects data in real time, by nature you're going to be accumulating a ton of data. With all the different types of data a fleet tracking system logs--vehicle run time, amount of stops, idle time, mileage rates and routes progress to name a few--and the fact that many logistics fleets are operating 24 hours a day, seven days a week, it follows that you're going to have a good amount of raw data on your hands before long. A lot of that material might not ... READ MORE

Levelwing recently developed and released an Analytics Assessment document that allows you to take stock of your current analytics solution and how you can better improve it. Since we got such great feedback on the blog post we wrote about advancing analytics solutions, we thought we would offer you this free PDF download, which you can access here: Analytics Assessment. For those who just want a glimpse, here is how we categorize the levels of analytics solutions and what tasks they help you perform within your company: How many levels are you away from predictive analytics? This solution is a great way to ... READ MORE

Most companies are now aware that analytics implementation on their websites is a good idea. But there are varying degrees of analytics that perhaps you have not considered yet. 1. Analytics Implementation: As I mentioned before, many decision-makers realize that this is an imperative part of their digital media strategy. Deciding on your analytics tools, from free Google Analytics to a more in-depth solution like Adobe’s Digital Marketing Suite, is the first step. Choosing a tool based on your needs and team’s ability are among factors to take into consideration as well. 2. Aggregating Intelligence: So you’ve begun tracking and analyzing initiatives, but now what? Remember, all this data is ... READ MORE

Following in the footsteps of CRM, ERP, and others that have made the traditional methods of organizing their respective data sets obsolete, claim management software aims to digitize and automate as much of the insurance claims process as possible to save time tracking down claimant information and save money by providing models for processing future claims. Heavy reliance on data and analytics-based decision making are nothing new to claims management, but the explosion of big data has precipitated a resurgence of focus on the potential for analytics to bring companies ever-closer to perfect operational efficiency. When considering the role that analytics ... READ MORE

I gave a presentation recently to a new networking meeting, the Montreal Startup Breakfast Club. I talked about developing a content marketing strategy, and reviewed the rigorous methodology we have developed to govern our own internal content-marketing activities as well as those of clients. The novelty of using the term "content marketing" was evident to the people in the room and my presentation was well received, notwithstanding my explanation that I use this relatively new term to describe things I have been doing all my working life. For example, I told the two dozen folks at breakfast yesterday, what is a daily ... READ MORE

Data is everywhere. Big or small, external or internal, every company seems to be feverishly hunting for the next piece of cold, hard data that will finally give them the answer that will point their company in the right direction. Just take a look at the Google Trends graph for the term ‘analytics’ which went from a virtual flatline in 2005 to nearly spiking off the charts in 2013. It might have begun in the sales world, but the desire for more metrics has come to dominate conversations about efficiency in all departments, and human resources is no exception. If all ... READ MORE

Gas stations and convenience stores have long since been looking for the competitive edge at the pump. Besides improving facilities and maintaining competitive pricing, some gas station chains have begun offering loyalty reward programs. This tactic has also been implemented in many industries from retail to travel with success. It not only strengthens your existing customer base, but also has a lot of opportunities to help your business. Here are a few tips about implementing reward programs you may not know: 1. Opportunity for data capture Loyalty programs present the opportunity to capture a good amount of data about your most frequent ... READ MORE

SAP’s stellar success in building its blue-chip large enterprise business has often overshadowed its considerable but quieter achievements in small and medium business (SMBs) markets. But SAP is not a household name in the SMB community. Even technology insiders are often surprised to learn that SMBs (or as SAP refers them, small and medium enterprises, or SMEs) account for the majority of SAP’s 197,000 customer base. But at SAP’s first small and medium-sized enterprise (SME) summit, hosted at the company’s New York offices in late November, co-CEO Bill McDermott and other key SAP execs made it clear that SAP is intensifying ... READ MORE