Posts tagged with "content management"

Content management systems began as rudimentary frameworks built for bloggers and do-it-yourself web designers, but they’re now the backbone of websites supporting thousands of individuals, companies, and community groups. Since their purpose is to provide an intuitive, non-technical user interface through which anyone can generate, curate, and share content on the web, one of the most important criteria when considering a CMS for your organization is its extensibility. Even if your company has a dedicated IT or web design team, utilizing the power of extensibility within a CMS will allow your site to stay up to date on the latest ... READ MORE

It’s official! The buzz about content marketing in B2B marketing circles is not dying down. Our customers today are ever more informed and intelligent. We have to commit to a dynamic and cogent marketing strategy with content at its crux. We want our customers to see our content, stop and read it. We want them to become more intelligent, recognize us as thought mentors, engage with us and ultimately do business with us. The numbers prove it. 90 percent of consumers find custom content useful, and 78 percent believe that organizations providing custom content are interested in building good relationships with ... READ MORE

Customer experience is critical to the success of every business. Here’s a quick overview of how Ipswitch’s Network Management division builds longstanding and meaningful relationships with their customers in a branded online community. The social web is changing how we interact and engage with customers. We are no longer in control. The customer is more informed and empowered than ever before. That means they can choose whether they want to engage or disengage with us on their terms. This is a case study about Ipswitch, a Lexington, Massachusetts-based IT software company. Ipswitch has been using Igloo within the Network Management division since ... READ MORE

It's becoming increasingly common for companies, both large and small, to work in multiple locations. Employees live in different cities and countries around the world. Work happens around the clock. Interactions are virtual, rather than face-to-face. And as the company's business expands, operations expand with it. Regardless of whether you're in a small, distributed business or a large enterprise, social business is about bringing these people closer together. It's about creating a smaller world inside your organization, so employees can collaborate more effectively. It's about having the soul of a start-up, even when you're on the Fortune 500. Consider NII Holdings, a ... READ MORE

A smartphone in the morning, maybe a little laptop during the day - we use multiple devices for work. Forrester has pegged the average at 2.3 per employee, the iPass Mobile Workforce Report states the average is 3.5 and, often times, 1 or more of those devices are purchased and brought to work by the employee. We are no longer tethered to our desk, nor do we need to be in order to be productive. New forms of connection and delivery are enabling us to choose when, where and how we work. According to Forrester, the use of smartphones and tablets is ... READ MORE

According to a 2011 Forrester Workforce Technology Adoption survey, half of U.S. information workers divide their time between the office, home and other remote locations. Work is not a place, it's quickly becoming just what we do. There has been no shortage of press recently about cool office spaces. Apple is working on what Steve Jobs affectionately referred to as "the Mothership," Facebook (not to be outdone) is working with renowned architect Frank Gehry to design an extension to their campus and don't forget every office ever designed by Google. But with so much hoopla regarding innovative office design, what's more important: ... READ MORE

So far in this series we’ve written about the best free small business accounting software, CRM systems, web conferencing services, ERP systems, and EMR solutions. While all of these segments feature high quality products, no segment quite compares to the quality and diversity of freely available software found in web CMS. WordPress WordPress originated as an open source blogging system but has grown into an infinitely extensible content management system supported by thousands of plugins, widgets and themes. It’s used by millions of people around the world, from low-key bloggers to global brands like Ford, Sony and Samsung. WordPress is licensed ... READ MORE

With Google Drive, Google has entered the cloud storage market, competing with established players like Dropbox and Box.net. Launched at the end of April this year, Google Drive lets you upload and access your files from anywhere—everything from documents to PDFs to videos, photos and more. Google Drive is built to integrate with other Google apps like Google Docs, Gmail, and Google+, creating a seamless experience across all Google applications. Google Drive is free for 5GB of memory. 25GB of memory can be purchased for $2.49 per month with additional memory available at progressively higher pricing tiers. In addition to being ... READ MORE

Every year, WordPress slowly but surely expands its influence across the web, now dominating 54.2 percent of the content management system market. No other CMS even comes close to the WordPress CMS market share, with Joomla trailing at only 9.2 percent and Drupal at 6.8 percent. Moreover, 14.7 percent of the top one million websites are powered by WordPress, as shown in this nifty infographic. The numbers are pretty staggering. But maybe you think that WordPress is only a platform for bloggers? As an open source CMS, WordPress can actually be anything to anyone. Just check out sites like the NFL, ... READ MORE

Looking for a way to reduce the hassle and cost of content storage and management? Box may be the answer you’re looking for. Box is a content sharing platform that allows people to access, share, and manage their content from anywhere. Box lets you store your files online, from documents to videos to presentations and more, giving you access to them from anywhere at any time and on any device. Box also provides 5GB of storage for free. The cloud storage market includes other solutions like Dropbox and Google Drive. So what makes Box so special? Box is geared towards small businesses ... READ MORE