Posts tagged with "Email Marketing"

Did you know that 49 percent of consumers surveyed in the US and UK said that they do not mind relinquishing personal data in order for a personalized shopping experience? Though the vast majority of people are worried about how their data will be used, many of them realize that trusted retailers can use their information to market content that is both relevant and appealing to them. It is similar to the Groupon effect. Users reveal their likes, dislikes, Internet usage (via cookies), location, demographics and more in order to receive deals that are most appealing to them. Take, for instance, ... READ MORE

I read recently that the main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. If all roads lead to email, then your lead generation and sales success still very much depends on executing every aspect of your email marketing campaigns with skill and creativity. Your call-to-action is particularly important. Our partner Litmus provide a service that lets you preview your email messages on 30+ email clients and mobile devices. Litmus published a infographic titled “Designing the Perfect Call to Action” which provides smart points about making your email call to action ... READ MORE

The Challenge: Major email providers such as Gmail, Yahoo, Hotmail and AOL have implemented new algorithms for email deliverability based on "engagement". If your emails are not triggering sufficient interaction, they are likely not to be delivered. Recently, most email service providers have converted to a new customized algorithm that calculates deliverability using a combination of the original email delivery rules plus new "engagement" factors: open rates, clicks, unsubscribes, and complaints. With these new human behaviors factored into the equation of deliverability, future emails that you send may be considered SPAM or not delivered at all, even to subscribers who signed-up ... READ MORE

Gmail Labs is a feature of Gmail wherein you can use experimental features before they become officially launched. Most of these potential features are developed so that the average user can save time and be more efficient in using the mailbox. This gives a better overall experience with email, as it’s now one of the most widely used forms of communication. Aside from being built for general purposes, Gmail Labs features can also be useful for marketing and sales processes. This stems from the fact that people involved in marketing and sales nowadays are constantly interacting with leads and prospects through ... READ MORE

Use Follow-Up Emails There are a variety of reasons why businesses get low response rates on emails intended for first customer contact. Some of the reasons that prospects usually have are a) they're drowned with other stuff to do, b) they've forgotten about it, c) they don't have the money to make the purchase at the moment, d) they're in the mood to procrastinate that time, and e) they need more information to decide about your offer. These timely reasons by customers aren't really your fault and can be given a second chance opportunity by sending follow-up emails. If you want an ... READ MORE

The world is going through some pretty incredible paradigm shifts not only in our everyday lives, but also in the way we work and do business. Business interactions and engagement with customers has also changed dramatically, which is making traditional marketing tasks less and less effective. We sat down with Jim Meyer of eTrigue to talk about marketing automation, the way that evolving technologies have changed the marketing world, and what eTrigue marketing automation does to help its customers and clients adapt to those changes. To learn more about eTrigue, you can visit their site here or check out our eTrigue ... READ MORE

HubSpot marketing automation software is standing out from the pack by providing an all-in-one solution for SMBs and enterprises alike, expounding an approach to marketing that actually goes beyond just marketing automation. Though they're often put in that category for simplicity's sake, it's clear to anyone perusing their site that HubSpot puts a great deal of focus on inbound marketing and managing the entirety of the lead nurturing process from start to finish, which includes bringing in new leads in the first place with proper SEO techniques, content management, and social media. With so much of their focus on inbound marketing, ... READ MORE

Houston-based CRM vendor, SalesNexus, is launching their comprehensive CRM and email marketing suite to empower sales teams everywhere. SalesNexus CRM is designed to meet the needs of small to midsized enterprises looking to boost their sales initiatives. SalesNexus CRM offers a fully integrated email marketing suite and provides sales teams with a platform that nurtures leads. SalesNexus CRM helps users optimize customer relationship management and keeps the sales pipeline full. SalesNexus is unique in that they help sales teams with their sales initiatives at all stages of the pipeline. “We can probably agree that in the long term, it’s more valuable to ... READ MORE

The CRM Advisor You ask the questions, and our resident CRM guru shares her wisdom. This week’s question: “We are about to launch an aggressive email marketing program. Which approach is more effective – HTML or text?” A: This long-standing debate is one that has yet to be resolved.  As the email marketing landscape shifts dramatically, the answer to this question isn’t so “cut and dried”, and even the top industry experts have yet to agree on which one works best.  In the past, marketers felt compelled to pack their emails with slick graphics and fancy design work in order to make them stand ... READ MORE