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Read the latest Sales Force Automation software articles, news and reviews.
SFA vs CRM Software: How Do the Two Platforms Match Up?
By Robert Cecchi | Mar 11 2015
The time has come to make a decision: sales force automation (SFA) or customer relationship management (CRM). See how the two match up in this head-to-head of SFA vs CRM. Read More
3 Specialized Software Companies at Dreamforce Challenging the Status Quo
By Kristin Crosier | Oct 16 2014
Dreamforce marks a gathering of many of the most innovative companies in the industry. We look at 3 specialized software companies at Dreamforce who are making waves. Read More
Focusing on Relationships, Not Sales, Generates Greater Revenue
By Ernan Roman | Apr 09 2013
Traditional marketing has often focused on getting the sale. Instead, marketers should focus on retention and how to keep more customers for longer periods. Customer Lifetime Value, (CLTV), is a simple equation for helping you ... Read More