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Read the latest Social Marketing software articles, news and reviews.

Twitter and the Future of Social Media Marketing

Twitter and the Future of Social Media Marketing

By Camille Espiritu | Nov 30 2016

On March 21, 2006, Jack Dorsey created Twitter and posted his first tweet, kicking off the platform’s whirlwind success story. The app revolutionized the world of social media marketing and how businesses express themselves within ... Read More

The Rise of Social Video and Its Effect On Marketing Strategy

The Rise of Social Video and Its Effect On Marketing Strategy

By Austin L. | Jul 11 2016

Today, there is a battle being fought over people’s attention. Social media giants like Facebook, Instagram, Twitter, and Snapchat pull at the consumer from all sides, trying to get viewers to pay attention for as ... Read More

Maximizing Your Social Media Outreach

Maximizing Your Social Media Outreach

By Camille Espiritu | Jun 21 2016

When it comes to social media outreach and the rapidly growing world of technology, having an online presence is now the bare minimum of what any company should have. With teen consumers spending nearly nine hours ... Read More

New Guidelines Make Facebook Promotions Easier

New Guidelines Make Facebook Promotions Easier

By Levelwing | Apr 15 2014

With new developments and trends always arising, there have been some recent changes to Facebook promotions that now make it easier for social marketers to spend less while gaining a broader reach on the popular ... Read More

Reaching Your Desired Audience with Facebook Ad Targeting

Reaching Your Desired Audience with Facebook Ad Targeting

By Levelwing | Jan 29 2014

As we dive into the new year, many marketers are setting resolutions for their businesses such as to drive more sales, to reach more consumers or to generate more website traffic. While many marketers have ... Read More

What the New Facebook Insights Mean for Your Social Strategy

What the New Facebook Insights Mean for Your Social Strategy

By Levelwing | Jan 21 2014

If you’re a social marketer who is managing one or more Facebook Pages – and more importantly, measuring what you do – Facebook Insights is vital to your job. So, it’s probably not news to ... Read More

Social Conversation: Separating the Insights From the Noise

Social Conversation: Separating the Insights From the Noise

By Levelwing | Jan 10 2014

There are more social conversations going on around brands and products today than ever before, but that only makes the issue of how to drill down on the exchanges that are going to provide actual ... Read More

The One Tool Every Social Marketer Needs

The One Tool Every Social Marketer Needs

By Levelwing | Oct 30 2013

One of the most valuable tools you can use for social marketing is probably right next to you right now (or perhaps even in your hand). Yes, one of the most valuable tools is actually ... Read More

How Savvy is your Use of Social Verbiage?

How Savvy is your Use of Social Verbiage?

By Steve Parker, Jr. | Aug 20 2013

Do you know if your company is making the most of social marketing, social media and social networking? Many marketing professionals misuse these three terms, creating a fair amount of confusion for business professionals who ... Read More

Setting Objectives For Your New Website? Don’t Forget About Increasing Customer Interaction

Setting Objectives For Your New Website? Don’t Forget About Increasing Customer Interaction

By Grant Epstein | Apr 25 2013

In addition to engaging, customer interaction oriented content that brings your product or service to life, your site must include strong calls to action and ways for your customers and prospects to interact with your ... Read More