BEHIND THE SOFTWARE Q&A

Bizo Improves Ad Relevance and Targeting for B2B Marketing

While marketing spend continues to skyrocket, most software providers focus their efforts on solutions for the B2C space. Bizo, however, focuses on helping B2B marketers be more successful. Founded in '08, the company's products are being used by over 600 name brands including American Express, Microsoft, and Verizon. We sat down with VP of Products Chris Mann to discuss the market opportunity and challenges of online advertising as well as the developments marketers need to know about in the coming years.