Posts for "Business Intelligence"

I'm tired of the debate on telecommuting. I’ve seen the data, and the answer is clear: Work-from-home employees are less efficient. It isn’t even close. Here are just some of the things we found at Enkata when we analyzed worforce performance data: Higher Productivity: People who come into the office just get more done.  In one data set, office based workers were 50% more productive than people at home. Maybe they’re learning from their peers. Or maybe they just have a better idea of what is expected of them. Bottom line is more output per work hour. Lower idle time: Don’t blame water ... READ MORE

It may have taken weeks, months or years; but finally, the Big Bosses have agreed that your company needs to implement software “A,” which you’ve dedicated (what seems like) your entire life to in studying, reviewing, testing, and proving. You’re convinced it’s the King Daddy of all software that will make the business buzz like never before. Elation! Joy! That glorious feeling of movement! A job well done! But wait! It’s not over. You still have to get what you’ve agreed to purchase. If your vendor isn’t ready to go when you are, those feelings of joy can quickly evaporate as pressure is ... READ MORE

The ideas, concepts and themes around big data have matured over the past couple of years from a vague buzzword, to a must-know topic for management. It seems like everyone now is required to provide their own opinion, view or strategy on big data, regardless of whether big data is relevant to their business goals, or whether they actually understand it. There is no denying big data has become mainstream, or that it is now a ‘big deal’. What is perhaps most important is how it can generate value for specific markets and businesses – especially in the mid-market where business ... READ MORE

Levelwing recently developed and released an Analytics Assessment document that allows you to take stock of your current analytics solution and how you can better improve it. Since we got such great feedback on the blog post we wrote about advancing analytics solutions, we thought we would offer you this free PDF download, which you can access here: Analytics Assessment. For those who just want a glimpse, here is how we categorize the levels of analytics solutions and what tasks they help you perform within your company: How many levels are you away from predictive analytics? This solution is a great way to ... READ MORE

Most companies are now aware that analytics implementation on their websites is a good idea. But there are varying degrees of analytics that perhaps you have not considered yet. 1. Analytics Implementation: As I mentioned before, many decision-makers realize that this is an imperative part of their digital media strategy. Deciding on your analytics tools, from free Google Analytics to a more in-depth solution like Adobe’s Digital Marketing Suite, is the first step. Choosing a tool based on your needs and team’s ability are among factors to take into consideration as well. 2. Aggregating Intelligence: So you’ve begun tracking and analyzing initiatives, but now what? Remember, all this data is ... READ MORE

There are plenty of data sources out there that can help you create efficiencies and improvements in your brand or business. One commonly overlooked source is social research. We have written about the importance of social research many times, with its opportunities for proactive customer service and online reputation management. However, the most lucrative aspect of social research is its ability to convert data into dollars. Here are some key operational changes you are able to make based on intelligence gleaned from social listening. Competitive Analysis Competitive analysis is imperative for staying ahead in the digital world. Therefore, social listening does not have to be ... READ MORE

Did you know that 49 percent of consumers surveyed in the US and UK said that they do not mind relinquishing personal data in order for a personalized shopping experience? Though the vast majority of people are worried about how their data will be used, many of them realize that trusted retailers can use their information to market content that is both relevant and appealing to them. It is similar to the Groupon effect. Users reveal their likes, dislikes, Internet usage (via cookies), location, demographics and more in order to receive deals that are most appealing to them. Take, for instance, ... READ MORE

Essentially, most of the really popular buzzwords ones have become cliché, and therefore make it easy for a customer to spot the sales pitch, and customers do not like to buy sales pitches. They like to buy service and products. The verdict, then, is that buzz words are an effective tool, but only when used in moderation. One or two unique, carefully selected phrases can catch a customer's attention, and help them understand the benefits of the product or service. More than that will start to confuse the information and put the customer on guard. As an employee or consultant you ... READ MORE

Ten years ago the idea of delivering complex enterprise quality software via the cloud  was uncommon to say the least. Since then, I’ve seen customers and prospects move from extreme suspicion of cloud computing to cautious acceptance, to active pursuit. More and more, people are now beginning to grasp the potential benefits of putting their supply chain in the cloud, and as a result, software vendors of all types are scrambling to label themselves as being "in the cloud". You should know that the “cloud” label is incredibly broad and loosely defined. Not all cloud supply chain management ("SCM") solutions are created ... READ MORE

You’ve no doubt heard the phrase “the buck stops here.” And that’s what many people may think when they have successfully completed a marketing campaign. They look over the metrics and say things like “this campaign garnered 40% more clicks than last year’s” or “there was a 15% increase in transfers to our website from social channels.” But truthfully, the process is not completely over until you’ve evaluated how each channel contributed to your business’s bottom line. This means going past what was spent and brand awareness. There are still things to be learned, and that is when ROI analysis comes ... READ MORE