Posts for "Content Management"

People underestimate the handheld cheese grater. The usefulness of the cheese grater goes far beyond its intended purpose of grating cheese. Indeed, it can also serve a number of other critical food preparation functions: flour sifter, zester, garlic smasher, an easy way to get a nice, even dusting of powdered sugar on pancakes. Instead of buying a kitchen tool for each of those activities, the cheese grater is “just fine” and saves money. However, what about when someone wants to take their culinary talent to the next level and open a bakery or restaurant? Suddenly, the cheese grater won’t be able to ... READ MORE

Did you know that 49 percent of consumers surveyed in the US and UK said that they do not mind relinquishing personal data in order for a personalized shopping experience? Though the vast majority of people are worried about how their data will be used, many of them realize that trusted retailers can use their information to market content that is both relevant and appealing to them. It is similar to the Groupon effect. Users reveal their likes, dislikes, Internet usage (via cookies), location, demographics and more in order to receive deals that are most appealing to them. Take, for instance, ... READ MORE

Content management systems began as rudimentary frameworks built for bloggers and do-it-yourself web designers, but they’re now the backbone of websites supporting thousands of individuals, companies, and community groups. Since their purpose is to provide an intuitive, non-technical user interface through which anyone can generate, curate, and share content on the web, one of the most important criteria when considering a CMS for your organization is its extensibility. Even if your company has a dedicated IT or web design team, utilizing the power of extensibility within a CMS will allow your site to stay up to date on the latest ... READ MORE

It’s official! The buzz about content marketing in B2B marketing circles is not dying down. Our customers today are ever more informed and intelligent. We have to commit to a dynamic and cogent marketing strategy with content at its crux. We want our customers to see our content, stop and read it. We want them to become more intelligent, recognize us as thought mentors, engage with us and ultimately do business with us. The numbers prove it. 90 percent of consumers find custom content useful, and 78 percent believe that organizations providing custom content are interested in building good relationships with ... READ MORE

No matter who you are, chances are you've had to pitch an idea, product, or service to someone. But up until now, if you didn't have access to a CRM, your selling tools were pretty limited. Crushpath is bringing cutting edge sales tools to the masses. With a second round infusion of $6 million and the launch of a great new pitch site feature, Crushpath is poised to revolutionize the sales world for everyone. We talked to CEO Sam Lawrence and SVP of Product Matt Wilkinson, and learned more about what's on the horizon for this innovative young company. Tell me a bit about ... READ MORE

If you've got a website then you've got a content management system to manage it, and if you have customers you probably use a customer relationship management software to keep track of them. Since CRM and CMS are both useful tools for interacting with your customers and fostering good relationships with new leads, why not bridge the gap and integrate them? While most major CMS platforms feature plugins that let users integrate CRM data directly into their CMS, CRM integration is one of the most underutilized features available to CMS users. By integrating CRM functionality into your CMS, you can ... READ MORE

With CMS giants like WordPress, Drupal and Joomla offering more, more, more features, sometimes we wonder if less isn’t more. Many of our community members- especially small business owners- have asked us for recommendations for straightforward, simple CMS alternatives that make maintaining a site easier rather than more complex. The Lean start-up trend has become a mainstay in the tech industry in the past few years, so it’s no surprise that some people are translating this “less is more” mentality to their software design as well. One of the latest trends in the content management world is a wave platforms ... READ MORE

So you've found a CMS that works for you and designed a site that looks amazing- but when you pull it up to show off your hard work on your iPhone, it’s another story- that wide, open layout that looked great on your desktop monitor doesn't come close to fitting on your screen. Given that about 7% percent of browsing was mobile browsing in 2012, this could be a problem; a recent study showed that 76% of mobile users will wait 5 seconds or less for a mobile site to load before abandoning it- and possibly going to a competitors site.  Mobile ... READ MORE

Content management software is one of the most important things to you can invest time, money, creativity into when building your business- a great site can make a huge difference when it comes to building your brand and connecting with your customers. It’s important to keep in mind that you won’t always be a beginner- if you expect your business to grow in the future, make sure you pick a scalable CMS that can grow with you to meet your design and traffic needs. Our beginner CMS recommendations are all free or very affordable, so you can easily experiment with several ... READ MORE

You’ve implemented analytics on your website; great! Now what? Analytics tools are only as good as the datasets they're assigned to analyze, so we’ve got five sources of great data that are housed on your site. If you haven’t checked out these resources, now is the perfect time. Reports: Conversion Funnel and Pathing Study these reports. They will tell you where your visitors entered the site, where they went next and when they exited. This is important data that can inform your site’s navigational flow. Monitoring your conversion funnel will also tell you what pages might need improvement. For instance, if many customers are ... READ MORE