Posts for "Gamification"

Is gamification a fleeting trend or a lasting CRM innovation? Companies of all shapes and sizes are taking the method of increasing customer engagement to heart, and gamification providers are looking to make the practice a critical part of building customer relationships. Seattle-based BigDoor may be one of the leaders in the gamification field, but they want to make it clear that they're not just another gamification vendor. Rather, they focus on building loyalty and engagement in a meaningful way.VP of Sales Gavin Hewitt talked to us recently about what sets BigDoor apart from the competition, and how the company ... READ MORE

I recently came across an interesting tactic in the way retailers and others interact with the consumer. I'm sure many of you have heard of it, but for those who haven't, it is the medium of what has been dubbed "Gamification"–the process of adopting video game dynamics (e.g., points, levels, rewards, leader boards, or badges), in order to conjure up effective engagement with the consumer and encourage participation across all retail channels. Here's an example of how it works: Domino's Pizza Hero app for iPad challenges users to go through the entire pizza making process (from dough kneading to placing the ... READ MORE

This post is a summary of GooodJob’s recent white paper, “Embrace a New Approach to Employee Referral Programs by Rewarding Efforts.” To read the entire white paper, click here.  It’s OK to say it – your employee referral program needs help. You know that referrals are a major source of best-in-class talent, yet you are having trouble scrounging up enough employee involvement to really have an impact. With only 10-20 percent of employees generally responsible for 80 percent of referrals, it’s no wonder that you are feeling let down by the program and wondering what is holding it back. Not to worry ... READ MORE

Gamification isn’t a new idea – from puzzles on the backs of cereal boxes to airline loyalty programs, savvy marketing gurus have been figuring out ways to make ads interactive since the 1930s. But a recent slough of platforms has made online gamification easy for companies of all sizes to implement. For the most part, the products offered by the suppliers of gamification solutions have the same basic features: users are encouraged to engage with the site by earning points, badges and even real-world prizes for performing social activities on the site. When looking into implementing a gamification solution for ... READ MORE

Everyone may be talking about social media right now, but that doesn't necessarily mean that every company knows how to integrate the benefits of social into their brand and website. To help businesses make the shift to social on the web, Gigya has made it their mission to deliver a social infrastructure to businesses so that they can create a more immersive and social experience for their users, as well as gain better insights into their customer base. We spoke with Patrick Salyer, CEO of Gigya, about the company's beginnings, how Gigya envisions the future of social, and what businesses can ... READ MORE

As social media becomes an ever more integral part of marketing and customer interactions, businesses must find ways to encourage their users to show their love on Twitter, Facebook, and other social media sites. Gamification is a fresh way of enticing users to interact with the content on your site by turning common interactions into a game. PunchTab is a gamification platform that makes it easy to provide both concrete and abstract incentives to users, and has already yielded excellent results for a few prominent companies, including Arby’s and eBay, and we explored their services ourselves. The Platform Installing PunchTab is an ... READ MORE

"Gamification" is the term coined by Bunchball to describe the use of game mechanics to drive user engagement in non-game contexts. We recently sat down with Bunchball founder Rajat Paharia to talk about the origins of Bunchball, the power of motivation, and the gamification of the workplace. You can visit the Bunchball website for more information, or read our blog post profiling Bunchball and its products. What is gamification? Gamification is using game mechanics—things like goal setting, real-time feedback, transparency, competition, teams, leveling up, and badges, which game designers have used for years —to drive high value activity and loyalty amongst customers, employees ... READ MORE

Enterprise social software or "Enterprise 2.0," is a segment of business software that's on the upswing. With a market currently valued at $700 million and a predicted compound annual growth rate of 61% this software segment, which provides Web 2.0 social media functions like those of Twitter and Facebook for a workplace environment, is one that many companies want to deploy and more and more developers want to provide. In our recent primer on enterprise social we mentioned Microsoft’s entry into the segment with its purchase of Yammer, a firm that services more than 80% of the Fortune 500. Now, as ... READ MORE

We're always hearing about the death of the attention span given all the amazing technological marvels that we now have at our disposal, and the business world has to keep up with those innovations in order to continue to thrive and prosper. Just as not having a company website is no longer acceptable, it won't be long before the lack of a company app or community forum will also start to separate the wheat from the chaff. Yet with so many technological distractions at our fingertips, it's growing more and more difficult for companies and products to fully engage with ... READ MORE