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The latest news, innovations and trends from the software industry

Capitalizing on 2014's Top Client Buzzword:

Capitalizing on 2014's Top Client Buzzword: "Relevant"

By Levelwing | Dec 09 2013

As we dive headfirst into the last weeks of the year, one resounding theme we have heard from our clients is a desire to create more personalized experiences for target audiences in 2014 and to… Read More 

Dreamforce 2013 Swag Awards

Dreamforce 2013 Swag Awards

By Kiri Picone | Nov 29 2013

For four days, Salesforce CEO Marc Benioff pushed health, women in tech and notions of a customer-centric world in every keynote. Yet as I walked around the carpeted expo, one thing in particular stood out… Read More 

AdWords Geo-Targeting Gets More International

AdWords Geo-Targeting Gets More International

By Levelwing | Nov 27 2013

Google recently announced updates to location targeting set to impact international searches. The changes, set to roll out the week of November 11, allow ads to be served across country borders and domains. Guest contributor… Read More 

Why the Salesforce Cloud Keeps Getting Bigger

Why the Salesforce Cloud Keeps Getting Bigger

By Mark Aspillera | Nov 26 2013

Breaking into new segments is something Salesforce has pursued with gusto the past few years. We talk about how the company's behavior with previous acquisitions may transfer to the CRM giant's recent purchase of the… Read More 

Dreamforce 2013: 4 Expo Floor Must Sees

Dreamforce 2013: 4 Expo Floor Must Sees

By Mark Aspillera | Nov 20 2013

Dreamforce is one of the biggest marketing and promotional events in the world of enterprise technology, and it's not just for Salesforce itself. Every year at Dreamforce, Dreamforce 2013 included, the Expo floor becomes a… Read More 

Dreamforce 2013: 10 Company Names You Won't Forget

Dreamforce 2013: 10 Company Names You Won't Forget

By Kristin Crosier | Nov 19 2013

As the Business-Software.com team began prepping for Dreamforce 2013, we were surprised to discover the number of exhibitors with unusual company names. From amusing and confusing to unique and just plain weird -- you name… Read More 

Dreamforce 2013: What to Expect

Dreamforce 2013: What to Expect

By Mark Aspillera | Nov 18 2013

It's that time of year again. The holidays are on the horizon, but not before Salesforce.com's annual extravaganza in downtown San Francisco. DreamForce 2013 is, by most accounts, slated to be the biggest the convention… Read More 

Trends in Social Ads Give Control to the Consumer

Trends in Social Ads Give Control to the Consumer

By Levelwing | Nov 11 2013

If you’ve been keeping up with social news lately, you’ve likely seen that many of the larger social platforms are making changes to their advertising offerings – some offering social ads for the first time… Read More 

Email's Role in Online Shopping

Email's Role in Online Shopping

By Levelwing | Nov 07 2013

Email clearly still has a place in today's increasingly fragmented digital world. Additionally, the average return on email marketing investment is estimated to be $44.25 for every dollar spent which is great news for any… Read More 

Manufacturing is Rising - Are You Prepared?

Manufacturing is Rising - Are You Prepared?

By Bobby Rudder | Oct 31 2013

Media outlets from all over including CBS News, Kansas City Star, and Washington Bureau (to name a few) are reporting increases in manufacturing activity. The national index reported an increase from July ’13 to August… Read More