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Posts for "Social CRM"

Deep Dive into Nimble Social CRM

Salespeople connect and interact with their customers in a variety of networks and channels. They live in their calendar, email, and contacts address book—none of which are connected. This is the problem that Nimble solves. One of the value propositions of the Nimble platform is its ability to bring together your contacts from a multitude of disparate channels—Gmail, Outlook, LinkedIn, Twitter, Facebook, to name a few—and consolidate and synchronize them into one central location within Nimble. To put it simply, Nimble is a contact management system juiced up on social steroids. But it also does more than just that. In our Nimble Q&A, ... READ MORE

SugarCRM Ready for Major Shifts in Market

CRM solutions are evolving as customer interaction becomes heavily reliant on social and mobile technologies. SugarCRM's CTO, Clint Oram, discusses their vision of a CRM that promotes an open discussion between the business and its customers. To learn more about SugarCRM, visit their website or review their product profiles. What is SugarCRM's mission? Our mission is to empower every company in the world to gain and retain customers using our open and intuitive relationship management solutions. We're all about empowering companies to grow. We don't do "customer" management so much as relationship management. A lot of our customers are government institutions, non-profits, or ... READ MORE

Mobile Business Apps: Savi People App Gets a Huge Update

We reviewed the Savi People app not too long ago, and in the meantime, it's gone through a pretty big update. To recap, the Savi People app is a contacts management app for the iPhone which brings together all the disparate pieces of your contacts' information into one easy to use package. Just sign into your social networks and search for profile matches in Facebook, Twitter, LinkedIn, and now Instagram, in order to get your contacts’ information all gathered into one entry in the Savi People app. Savi People App Updates As far as the interface goes, the ease of use is still there, ... READ MORE

Collective Intellect Digs through Social Data So You Don’t Have To

Prospects and customers are active in a multitude of social networks—Facebook, Twitter, Tumblr, Pinterest…the list goes on. These social conversations contain a deep well of information and intelligence about consumer preferences, sentiment, and potential buying patterns. But how can businesses leverage unordered social intelligence into actionable results? Collective Intellect was built to address this issue by providing social intelligence solutions that are delivered via the Cloud. Collective Intellect provides a complete suite of tools to help businesses monitor, understand, and respond to the conversations their customers are having in social networks. With this social intelligence, businesses can build better relationships with ... READ MORE

How Lithium Helps Brands Engage with Social Customers

Thanks to social media, consumers can share their opinions and have their voices heard by both their peers and the brands and companies they want to buy from. Social media has changed the name of the game; companies who want to survive and thrive can no longer simply broadcast their messages to their current and potential customers. Advertising, marketing, and brand building has become a two-way conversation. People are talking about brands amongst themselves on social media networks like Facebook and Twitter, and companies can leverage this engaged audience to spread their message. That is Lithium’s value proposition. Lithium Technologies is dedicated ... READ MORE

Mobile Business Apps: Savi People Review

The importance of social media and social networking is undeniable, and a lot of mobile apps and business software solutions are trying to figure out how to leverage it in such a way that's not only useful, but indispensable. Savi People from Mobile Life Studio, LLC. is one such iOS app that aims to bring together all the disparate pieces of your contacts' information into one, simple, easy to use package. Savi People Review: Things to Like Getting started is pretty simple, and the app walks you through the steps with very clear instructions. Just import your contacts, sign into your social ... READ MORE

Key Players in Enterprise Social

Recent weeks have seen considerable consolidation in the social software space as large companies like Oracle and Microsoft attempt to keep pace with the their more agile competitors. Last week we overviewed the fast-evolving enterprise social market in our blog post, Enterprise Social: A Primer. Today we look at vendors who are pushing the segment forward with their innovative and widely adopted solutions for enterprise social networking and collaboration. Microsoft Let’s begin with Microsoft. The software giant’s recent $1.2B acquisition of enterprise social networking pioneer Yammer last week has brought issues of social strategy to the forefront of the business software ... READ MORE

Enterprise Social: A Primer

Enterprise social software is a broad term used to describe software products that facilitate collaboration and sharing among the members of an organization. Either deployed independently, or implemented as part of an existing software suite—as is the case with the offerings of larger companies like IBM, Microsoft, and SAP—these tools apply the principles and features of Web 2.0 services like Twitter, Facebook, and Wikipedia to the workplace. “Enterprise 2.0,” as it has grown to be called, is a $700 million market that forecasters say is gaining momentum. A study published by Forrester Research in late 2011 predicts that the market ... READ MORE

Social in the Spotlight

Social is hot right now. It seems like everyone from industry analysts to corporate executives is talking about the importance of social to CRM and the broader business software market. Even staunch traditionalists who preach the merits of legacy, on-premise systems are having a hard time ignoring the cultural phenomenon that is social media—especially given that social is already revolutionizing the way companies do business. For the past few years there has been a flurry of debate and innovation among those trying to apply social media’s value and principles to the biz software market. In some segments like CRM, the ... READ MORE

Is Nimble CRM Leading the Enterprise 2.0 Revolution?

After leaving Goldmine in the early 2000s, Jon Ferrara set out to tackle what he saw as the coming social CRM revolution by starting Nimble. Boy was he ever on track. Now with companies, enterprises, and small businesses all over the world trying to figure out the best way to harness social media, products like Nimble CRM are most definitely going to lead the Enterprise 2.0 revolution by putting social squarely at the forefront of business. The key aim of Nimble's web-based social CRM is to provide small businesses with a unified platform from which to manage not only their customer ... READ MORE