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Live chat’s bubble is on the rise in 2012, according to a new study of more than 2,000 US and UK online shoppers. LogMeIn and the e-tailing group have released the Fourth Annual BoldChat Live Chat Effectiveness report which shows one in five shoppers prefer online chat over any other communication method. This growing affinity for live chat mirrors a 2010 Bold Software survey that found that once a shopper used lived chat, more than two-thirds of these consumers actively look for website that provide it. In addition, 77 percent of those who used live chat agree that the channel positively ... READ MORE
In MarketingSherpa’s 2011 B2B Marketing Benchmark Survey, 92 percent of marketing professionals indicated that webinars are one of the most effective means of generating high quality leads. While effective, webinar programs require a commitment of money and time. To justify the investment, you need reliable metrics to measure the success of your webinar program:, such as: The number of prospects registered for your webinar The attendance rate for your webinar The number of qualified leads identified for follow-up Revenue and ROI associated with your webinar program Managing your webinar program through your marketing automation platform has the potential to improve these metrics and lower costs, ... READ MORE
The market for free Web conferencing looks a lot different today than it did a year ago. The much-loved Dimdim, which offered free conferencing for up to 10 attendees, was acquired by Salesforce.com in 2011 and decommissioned, leaving Dimdim users scrambling to find a sufficient replacement. Many found their way to Mikogo, a once-free solution that now only offers paid plans. And TokBox—another player in the video chat space—recently discontinued its conferencing service to focus on its API. But despite these setbacks, there are plenty of Web conferencing options for the frugal among us. Check out some of the better ... READ MORE
In a business environment where communication is paramount, but where the conferencing services used are nearly as diverse as the devices they run on, it’s fitting that a company would try to reconcile this scattered landscape with a solution that places emphasis on interoperability. Enter Blue Jeans Network. The cloud-based video conferencing service, which launched in June 2011, enables individuals within an organization to communicate and collaborate regardless of where they are or what devices they use, and without the restraints of traditional conference rooms. Simplicity and Interoperability Blue Jeans Network is all about ease and efficiency. For starters, there’s no infrastructure ... READ MORE
Enterprise social software is a broad term used to describe software products that facilitate collaboration and sharing among the members of an organization. Either deployed independently, or implemented as part of an existing software suite—as is the case with the offerings of larger companies like IBM, Microsoft, and SAP—these tools apply the principles and features of Web 2.0 services like Twitter, Facebook, and Wikipedia to the workplace. “Enterprise 2.0,” as it has grown to be called, is a $700 million market that forecasters say is gaining momentum. A study published by Forrester Research in late 2011 predicts that the market ... READ MORE
Web conferencing software has added great features to some software products. If you have a software that you are used to using with your business, you may want to add to it over time. Web conferencing software has been able to add benefits to software that some may have never thought possible. The audio and video that gets distributed during a web conference is possibly one of the greatest features yet of web conferencing software. What Benefits Are Available With Web Conferencing Software Quicker and smoother screen sharing sessions are one thing that web conferencing softwarehave brought to the table. Voice quality ... READ MORE
iLinc Web conferencing products are widely recognized as powerful tools for more effective virtual communication. Whether enabling a Web meeting or hosting a virtual classroom, iLinc’s software is known for its reliability, security, and productivity-enhancing features. But iLinc, whose customers include HP, Aetna, The U.S. Army, Citigroup, Xerox, and 5 U.S. States, is recognized in the industry for more than the quality of its software: the company is respected in the business software world for its commitment to environmental responsibility and for furthering the growth of a “green environment” in the world of IT technology. A recipient of the 2008 Frost ... READ MORE
The Business Software Advisor You ask the questions, and our resident software guru shares her wisdom. This week's question: My company’s business travel expenses are out of control. What can I do to reduce costs? A: These days, travel isn’t cheap. Facing the climbing costs of sending employees out into the field, companies are tightening the reigns, placing restrictions on all business activities that impact travel budgets. Yet, travel is a necessity in today’s dynamic marketplace, and severe restrictions can hinder critical business operations. What’s the solution? Many companies are finding that Web conferencing is the answer. According to a market study done in ... READ MORE
According to a recent Forrester Research study, nearly half of all businesses in North America and Europe have already deployed – or are planning to deploy – mobile workforce applications. Watch the upcoming webinars detailed here and learn how you can keep your your mobile employees connected to client data while on the road. Mobilize your Sales Staff with BlackBerry and CRM Provided by: Maximizer Software Speed and data volumes have held many people back from using mobile devices for more than just phone and email - until now. With faster data access and higher customer expectations to be available and responsive all the time ... READ MORE
The CRM Advisor You ask the questions, and our resident CRM guru shares her wisdom. This week's question: “How can we extend our email security solution to provide the same level of protection for our desktop messaging applications?” A: The instant messaging (IM) services offered by AOL, Yahoo, and other vendors have emerged as valuable productivity and communication tools for many businesses today. In fact, in a recent Gartner survey, more than 70 percent of organizations claimed to rely on instant messaging, in some form, to facilitate fast and effective collaboration among employees, as well as between staff members and clients and other ... READ MORE
Recent Comments
There's nothing better than a free trial to get me to provide my contact info. It's disappointing to me when software companies don't offer one.
Interesting article we get a lot of clients moving away from complex crm which are too feature rich to simpler cloud based crm. A crm system should improve workflow processes not hinder.
Dear Frustrated, I hope that you've found a resolution to your problem. Support for cases like yours is available through the "Help" link in the app, or the "Support" link from our website. Please contact us through those two links or at support@myerp.com if you continue to have an ...
Another software solution that is simular is www.e-builder.net. I hear they are the top PMIS in the industry for Owner builders.
Excellent post! Yes, the ROI for marketing initiatives definitely has to be considered. When your Marketing Group wants to spend some money you would expect that expenditure to make some money. The question is how acceptable is the payback or ROI. For example if $1000 is spent should this generate ...