The Future Sales Force - A Consultative Approach
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CRM Implementation White Papers
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CRM Select Smart: Applying Lessons Learned in CRM Projects The road to implementing customer relationship management systems is fraught with risk and littered with failure. Paradoxically, reams have been written by industry practitioners extolling the reasons "Why CRM projects fail," yet the same patterns repeat themselves over and over. While there is no magic pill, simple guidelines can help assure CRM success. |