When it comes to designing online advertising, hours of creative brainstorming, offer development, copy rewrites, layout revisions and placement analysis are done to create a memorable and effective campaign. Even the simple three line Google text ad gets tested multiple times to improve click throughs and conversions.

What happens after the prospect clicks on the brilliant ad banner, email link, search ad, or micro site is often overlooked. Where the prospects “lands” after the click is really the most important part of the campaign. The landing page is where the selling happens and where marketing insight and creativity is most needed. Yet, this critical page content and design is often an after thought or passed off to a novice designer or web master.

Leading Landing Page Optimization vendors include:

• Interwoven Optimost
• Omniture
• SiteSpect
• SiteTuners
• Widemile