A worldwide leader in on-demand customer relationship management (CRM) services, Salesforce.com was founded in 1999 by former Oracle executive Marc Benioff, who pioneered the concept of delivering enterprise applications via a simple Web site.

The company provides an array of on-demand CRM services, which enable customers and subscribers to systematically record, store, analyze and act upon business data, and to help businesses manage customer accounts, track sales leads, evaluate marketing campaigns, and provide post-sales service.

Salesforce.com also enables companies to generate reports and summaries of this data and share them with authorized individuals across functional areas. Its services focus on the functional areas within CRM, including sales force automation, partner relationship management, marketing automation, and customer service and support automation.

As of January 31, 2008, Salesforce.com offered six principal editions of its service for a fee: Group Edition, Professional Edition, Enterprise Edition, Unlimited Edition, Partner Edition, and OEM Edition. Unlimited Edition, Partner Edition and OEM Edition were introduced during fiscal 2007. The Company derived over 90% of its revenues from subscriptions to and support for its service.

Salesforce.com is constantly building on that legacy by improving and expanding its award-winning suite of on-demand applications, including Salesforce Mobile, the company’s Force.com platform for extending Salesforce, and its one-of-a-kind AppExchange directory of on-demand applications.

Today, Salesforce.com manages customer information for approximately 43,600 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. The Company competes with Amdocs Limited, Infor Global Solutions, Epicor, IBM Corporation, Microsoft Corporation, SAP AG, Oracle Corporation, FrontRange Solutions, Inc., Systems Inc., Pivotal Corporation, Sage Group plc, SugarCRM, NetSuite, Inc., RightNow Technologies, Inc. and British Telecom.

Salesforce.com is headquartered in San Francisco, California, with regional headquarters in Dublin (covering Europe, Middle East, and Africa), Singapore (covering Asia Pacific less Japan), and Tokyo (covering Japan). Other major offices are in Toronto, New York, London, Sydney, and San Mateo, California. Salesforce.com has its services translated into 15 different languages and currently has over 1,000,000 subscribers.