Pacific Life deploys handheld CRM technology; new product provides customers greater flexibility, personalization and ease-of-use
ATLANTA and VANCOUVER, BC, July 19, 2006— Pivotal Corporation, a leading Customer Relationship Management (CRM) solution provider and a division of CDC Software, the enterprise software company of CDC Corporation (NASDAQ: CHINA), today announced the release of its latest Pivotal CRM platform. Pivotal CRM 5.9 provides greater usability for end users to quickly navigate to the information they need, and increased flexibility for tailoring Pivotal CRM to implement complex business practices. Additionally, Pivotal CRM 5.9 includes Pivotal Handheld, a BlackBerry® Wireless Handheld™ mobile application, Pivotal Call Scripting for automating customer interactions, and significant customer-driven enhancements.

Pivotal CRM is a complete front-office solution designed for companies with complex business processes whose market differentiation is impacted by their ability to implement these unique business practices in CRM.

“Pivotal recognizes that successful implementation of CRM is as much about the factors that drive user adoption as it is about functionality,” said Eric Musser, chief technology officer of CDC Software. “We’ve listened to what our customers and partners have told us: we’ve made it easier to tailor and use CRM applications. Pivotal CRM 5.9 is the market’s most flexible CRM solution, enabling companies to cost-effectively model and implement their complex and unique business practices.”

Pivotal Handheld addresses the information needs of sales professionals on the go. It enables sales representatives to access and update critical CRM data via BlackBerry mobile devices—maximizing selling time and ensuring sales representatives are better prepared for each visit.

Pacific Life Insurance Company’s Annuities & Mutual Funds Division is now utilizing Pivotal Handheld for its BlackBerry users. Founded in 1868, Pacific Life provides life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as clients.

“With the need for instantaneous and more comprehensive information from anywhere at anytime, we are committed to continuously offering state-of-the-art options that meet the business needs of our Annuities Wholesalers and the clients they serve,” said Phil Teeter, vice president of technology of Pacific Life’s Annuities & Mutual Funds Division. “Pivotal CRM and BlackBerry provide the ability for our wholesalers to get their jobs done without being tied to their home office. All the information they need is at their fingertips at all times: they can now easily access updated rep information, sales reports, and view dealer, branch, and rep-level data in real time; and, they can now spend more time serving their clients instead of their administrative responsibilities.”

All Pivotal customers can immediately take advantage of the user productivity enhancements delivered in Pivotal CRM 5.9 because Pivotal’s flexible platform is designed to enable simple upgrades. Existing customer implementations, including all configuration, customization, and integration performed on the Pivotal platform are compatible with the new platform. IT gets what it wants – the latest technology, while the business users get what they want – fit to business requirements and seamless upgrades. In the same manner, the new capabilities of Pivotal CRM 5.9 are also immediately applicable to Pivotal’s vertical CRM applications for financial services, homebuilding and real estate, legal services, manufacturing and others. These applications are now established as leading solutions for their respective industries and planned enhancements, enabled by Pivotal CRM 5.9, will further cement those leadership positions.