CDC Software’s Pivotal CRM Receives Prestigious Industry Recognition for 11th Consecutive Year
Pivotal April 15th, 2007ISM Lists Pivotal CRM as one of the “Top 15″ CRM Packages in 2007
ATLANTA, April 02, 2007— CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a global provider of industry-specific enterprise software applications and consulting services, today announced that its Pivotal 5.9 CRM software suite has been named by ISM Inc., a premier CRM consulting firm, as one of the “Top 15″ CRM software packages for 2007. For the 11th consecutive year, Pivotal will appear on the prestigious listing and will be featured in ISM’s 15th edition of The Guide to CRM Automation (www.ismguide.com).
To be considered as a top CRM provider, Pivotal’s software platform was rated against dozens of competitors and tested by the ISM Software Lab located at the company’s Bethesda Md.-based headquarters. Each package was evaluated according to 211 selection criteria, including 109 business functions, 49 technical features and 17 user support features. In addition to rigorous testing, ISM also incorporated the responses of first-hand system users who are asked to describe aspects of their deployment, including systems integration efforts and the final costs of the system.
“For the 11th year in a row Pivotal proved its thorough understanding of customer relationship challenges in the mid-enterprise market,” said Barton Goldenberg, founder and president, ISM. “ISM congratulates CDC Software for its Pivotal CRM’s technological leadership, helping mid-sized companies implement effective CRM strategies that exceed customer expectations.”
According to Bruce Cameron, senior vice president of CRM Solutions for CDC Software, “We are honored to appear on ISM’s listing of top CRM providers for the 11th year running. Our software is built on a highly flexible, web-based architecture, with a rich set of CRM capabilities that support best-in-class mobile sales functionality and multi-language, global marketing campaigns. This award not only validates our commitment to ongoing product innovation, but also our commitment to our customer’s success.”
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