VANCOUVER, BRITISH COLUMBIA – February 23, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced financial results for its fourth quarter and year ended November 30, 2005. The Company recorded strong revenue growth and its third consecutive year of profitability under generally accepted accounting principles (GAAP).

For the fourth quarter of 2005:

The Company’s total revenues increased $0.53 million or 12.2% to $4.9 million compared to $4.3 million in the previous quarter and $4.3 million in the corresponding quarter of 2004.
Operating expenses and cost of sales were $4.4 million compared to $4.2 million in the previous quarter and $4.1 million in the corresponding quarter of 2004.
Other expense were $0.1 million compared to $0.2 million in the previous quarter and a nominal amount in the corresponding quarter of 2004.
Net income under GAAP was $0.3 million compared to a loss of $0.1 million in the previous quarter and net income of $0.2 million in the corresponding quarter of 2004.
For the 2005 fiscal year:

The Company’s total revenues increased $1.0 million or 6.1% to $17.5 million in 2005 from $16.5 million in 2004.
Operating expenses and cost of sales were $17.0 million compared to $16.0 million in 2004.
Other expense was $0.3 million compared to $0.1 million in 2004.
Net income under GAAP was $0.1 million in 2005 compared to $0.3 million in 2004.
“We are very pleased to report that Maximizer Software further grew its revenues and recorded its third consecutive year of profitability in 2005,” said John Caputo, Office of the President and Chief Financial Officer, Maximizer Software. “We are confident that we will continue to build on our successes in 2006.”

 HIGHLIGHTS

Increasing Revenue

Total revenues increased 6.1% to $17.5 million in 2005 from $16.5 million in 2004. The breakdown of revenues by region was as follows:

The Americas region recorded revenues of $10.1 million in 2005 compared to $8.6 million in 2004.
The EMEA region recorded revenues of $3.8 million in 2005 compared to $4.0 million in 2004.
The Asia Pacific region recorded revenues of $3.5 million in 2005 compared to $3.8 million in 2004.
 Increasing Profitability

The Company achieved operating income of $0.4 million in 2005 compared to $0.4 million in 2004. Net income was $0.1 million in 2005 compared to $0.3 million in 2004. The breakdown of net income by region was as follows:

The Americas region recorded net income of $0.8 million in 2005 compared to $1.0 million in 2004.
The EMEA region recorded a loss of $0.2 million in 2005 compared to a loss of $0.4 million in 2004.
The Asia Pacific region recorded a loss of $0.5 million in 2005 compared to a loss of $0.4 million in 2004.
 Expanding Customer Base

Maximizer Software continued to deliver on its ‘Two Brands for Two Markets’ strategy increasing its sales of ‘Maximizer Enterprise’ to the small to medium-sized enterprise (SME) market, and ‘Maximizer’ to the small office/home office (SOHO) market. In 2005, over 600 new and 2,400 existing customers purchased or upgraded more than 25,700 seats of ‘Maximizer Enterprise’. Of these customers, over 600 purchased more than 8,200 seats of ‘Maximizer Enterprise 9′, the Company’s latest release, which started shipping in November 2005.

Also in 2005, over 2,100 new and 3,200 existing customers purchased over 10,500 seats of ‘Maximizer’. Of these customers, over 5,200 purchased more than 10,200 seats of ‘Maximizer 8′, the Company’s latest release, which started shipping in May 2004.

The Company’s new customers span a variety of industries in each of Maximizer

Software’s three geographic regions, the Americas, EMEA and Asia Pacific, some of which include:

Americas:

AM Best Company; Birlasoft Inc.; Calumet Electronics Corporation; Dundee Securities Corporation; Gemcom Software International; Global Financial Aid Services Inc; Hayden Communications Inc.; Healthspring USA LLC; Heritage Pacific Leasing; Medtox Laboratories, Inc; PlayPower, Inc.; PWL Capital Inc.; Redemtech, Inc.

EMEA:

Astra Zeneca; Cooper Security; De La Rue Cash Systems AG; Denovo Partnership; DHI Medical Group; Eggar & Co (Chemicals) Ltd.; First Press; Instituto Francaise dAtene; Manchester Metropolitan University; Pail Pac (PTY) Ltd; Property Vision; Schoeller Network Control; Serco Services; Soil Instruments Limited

Asia Pacific:

Alliance Insurance; APN News & Media; BenQ Australia; Brannelly Financial Pty Ltd.; Combined Insurance; Guamcell; Hutton and Northey Sales; Interek Testing Services Shenzhen; Marine Safety Victoria; Sharp Plywood; SMBC Capital Markets Limited; Sports Knowledge Australia; Trackerjack Australasia Pty Ltd.; Willment Travel

Increasing Brand Recognition

Maximizer Software received many product and company awards and recognition, as well as being featured in numerous technology, trade and business publications in 2005, all of which helped increase the Company’s brand recognition.

‘Maximizer Enterprise’ and ‘Maximizer’ received ten significant product awards in 2005:

Customer Inter@ction Solutions’ ‘Product of the Year’ award,
SIIA’s 20 th annual Codie Awards, Finalist Status,
CNET’s ‘Very Good’ rating of 8 out of 10,
ISM’s “Top 15 CRM Small and Medium Business Software” award,
VARBusiness magazine’s “Mid-Market Products of the Year” award,
Communications Solutions’ “Product of the Year” award,
CRMGuru.com’s ”Summit Award for CRM Solution Excellence”,
Customer Inter@ction Solutions’ ”CRM Excellence Award”,
CRM Magazine’s ”CRM Market Leader” in ”Sales Force Automation”, and
CRM Magazine’s ”CRM Market Leader” in ”SMB Suite CRM”.
Maximizer Software was also named one of Canada’s Top Technology Companies by the Branham Group in their “Branham300”, one of the world’s largest software organizations in Software Magazine’s “Software 500” and achieved Gold Certified Partner Program status in Microsoft’s ISV/Software Solutions core competency.

Further, in 2005 Maximizer Software was named as a ‘Leader’ in Forrester Research’s comprehensive evaluation of the top midmarket sales force automation (SFA) vendors for small businesses. Maximizer Software received Forrester’s highest score in the ‘Current Offering’ category which covered key areas such as; product breadth, deployment options, verticalization, setup and configuration, sales management, sales analysis, usability, access, integration, services and cost.

Maximizer Software was also featured and mentioned in more than 50 articles in key technology, trade and business publications in 2005, including 1to1 Magazine, Backbone, BC Business, B2B, Business In Vancouver, CNET, Communications Solutions, Computer Dealer News, Contact, CRMGuru, CRM Today, Customer Inter@ction Solutions, DestinationCRM, Entrepreneur Magazine, Inc., Intuit’s Developer Network newsletter, IT Toolbox, Microsoft Momentum Newsletter, Sales & Marketing Management, SearchCRM, SmallBizTechnology, SMBXtra, The Vancouver Sun, TMCNet, and VARBusiness. As a result of these articles, Maximizer Software was mentioned to a total potential audience of over 30 million people in 2005.

Download Maximizer’s FY 2005 Fourth Quarter Financial Results