Helps Classifieds Advertising Team Increase Performance
(SAN JOSE, CAâ€”August 22, 2005) â€“ Relationals, a leader in hosted customer relationship management (CRM) solutions for the publishing and media industry, today announced that Pioneer Press has selected the Relationals CRM suite to increase revenues and improve the relationship with advertisers.
“Relationals has been a fantastic addition to the Recruitment team here at the Pioneer Press. Implementation went incredibly smooth for us. I was very impressed by the service and responsiveness that the Relationals team provided during the roll out. My team loves the product and its capabilities!” says Geoffrey Brown, Recruitment Sales Manager at Pioneer Press. “It has enabled us with a customer management system where we can store customer information, track and plan contact activity. It also provides strategic direction with its marketing campaign features and lead distribution abilities. As a manager it provides me with the visibility needed to manage performance and plan strategic initiatives.”
“To media sales teams, Relationals CRM serves as a centralized Customer Data Integration (CDI) hub that aggregates customer information from every business system in the enterprise,” says Pankaj Malviya, CEO and Founder of Relationals. “When sales teams have access to all customer information they are more knowledgeable about how to help the customer, which promotional offers to make, pricing strategies that can result in quick decisions, as well as customer business goals and target market details that help sales representatives create effective campaigns — Relationals helps sales people better serve their customers.”