Global leader in destination resort sales and marketing delivers on corporate vision, increases sales, and enjoys low total cost of ownership with Maximizer Enterprise

VANCOUVER, BRITISH COLUMBIA – February 13, 2007 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that Playground, an Intrawest company, has achieved success with its Maximizer Enterprise CRM software strategy. The company has successfully embedded its winning business processes into Maximizer Enterprise – enabling billions in sales while saving more than $420,000 annually when compared to competing CRM software solutions.

Formed in 2001, Playground is a division of Intrawest, the world’s leading developer and operator of village-centered resorts. Headquartered in Vancouver, British Columbia, Playground teams manage the sales and marketing campaigns for luxury ownership opportunities in major resorts worldwide, including Whistler Blackcomb, Mt. Tremblant, Vail, Napa, Mauritius, and Savoie, France. At Playground, expertise in real estate sales and marketing, human behavior and market research is used to write and design compelling “stories” around resort real estate opportunities. These stories allow the target market to envision – and ultimately purchase – a piece of this resort experience.

Operating in a highly-personalized and relationship-focused industry, Playground required a customer relationship management system that could successfully support the company’s trademark selling methodology – The Playground Way™. The company selected Maximizer Enterprise for its ease of use, very low total cost and ability to quickly match Playground’s successful business processes.

“What sets Maximizer apart is the unbelievable low cost of ownership and non-intimidating user experience,” said Jason Boyes, Director, Information Technology, Playground Real Estate Inc. “We have a great relationship with Maximizer – they listen to their customers, they follow-through on promises and they exceed our expectations. We’ve built a great trusting, long-term relationship with them.”

Having conducted an investigation into the use of Salesforce.com, Playground reinforced its selection of Maximizer Enterprise. The 420 seat world-wide project completed with the help of Maximizer Certified Solution Partner iCRM, cost Playground less than half of the projected cost of Salesforce.com. Similarly, the costs of customizing Maximizer came in at just 11% of what is recommended by Salesforce.com – representing a total annual cost savings of more than $420,000.

Maximizer Enterprise – customized and rebranded as Playground GAME Station™ – is an integral part of Playground’s business process and culture. Playground staff use Maximizer to track the results of marketing plans, track prospects, build relationships, manage customers, complete sales, and gauge the accuracy and activity of the sales pipeline. Maximizer is also used to control logistics of the Playground sales and marketing office on each resort site, including the Discovery Center where the story they’ve created takes shape in a tangible way.

According to Peter Callaghan, Chief Sales Officer, Maximizer Software, “Customer relationship management software must be easy; easy to implement, easy for employees to learn, easy to pay for and easy to tailor to fit each company’s specific way of doing things. With Maximizer Enterprise, industry leaders like Playground are freed to focus on what makes them successful with a system that is as easy to use and configure as Microsoft Outlook and available at a total cost that represents massive annual savings over Salesforce.com.”