Unique Voice-Enabled CRM Offering Praised by Customer Interaction Solutions Magazine
Bozeman, MT (January 1, 2005) — RightNow® Technologies (NASDAQ: RNOW) today announced RightNow Voice™ has been named a TMC Labs 2005 Innovation Award winner by Customer Interaction Solutions® magazine.

RightNow Voice integrates the full spectrum of automated voice functions into core CRM processes, helping organizations to improve and streamline communications with customers. In addition, by managing automated voice in a common manner with web, email, and chat, RightNow uniquely enables organizations to deliver consistent content and quality-of-experience to customers across all communication channels.

“RightNow Voice provides an innovative approach for automating high-volume communication with customers and avoiding the ‘silo’ phenomenon that undermines the efficiency of so many contact centers,” said Nadji Tehrani, founder and chairman of TMC, which publishes Customer Interaction Solutions. “This is exactly the type of innovation we at TMC want to recognize and encourage.”

RightNow Voice combines technology from RightNow’s recent acquisition of Convergent Voice with extensive in-house development, making RightNow the only CRM solution provider to offer its own packaged voice applications.

“Because the largest percentage of customer interactions take place via voice channels, it’s clear that CRM vendors need to aggressively develop solutions that enable businesses to handle those interactions more effectively and efficiently,” Joseph Brown, vice president of voice solutions at RightNow, said. “This award underscores RightNow’s continued leadership in this key development area as well as our position as the on demand CRM market trendsetter.”