Maximizer Software wins a Small Business Technology Magazine Product of the Year Award

VANCOUVER, BRITISH COLUMBIA – February 7, 2007 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that Small Business Technology Magazine has recognized Maximizer Software with an annual Product of the Year Award in the “Products that Get the Job Done” category. The awards program recognizes outstanding technology products that improve key functions in a small business and is based on an evaluation conducted by a panel that includes small business owners, industry writers, analysts, trainers and consultants.

Small Business Technology Magazine is a non-profit publication dedicated to helping the over 24 million small businesses in the United States better understand how information technology can improve how they operate, grow, compete and succeed. The publication is published by the Small Business Technology Institute – a non-profit, public benefit corporation created to foster the adoption of information technologies among small businesses. The Product of the Year Awards program recognizes outstanding technology products that improve key functions in a small business, such as business operations, management, marketing and sales, productivity and financial management, in addition to critical technology areas such as security and infrastructure.

“Small Business Technology Magazine prides itself on helping entrepreneurs make technology decisions that drive real results in their business,” said Patrick Cook, Product Editor and Labs Director, Small Business Technology Magazine. “With the release of Maximizer 9, Maximizer Software continues to demonstrate its commitment to offering small businesses and entrepreneurs a product with robust features and proven reliability at a price point that makes sense. It has all the characteristics of a CRM software product that gets the job done for small business.”

As part of the 2006 evaluation, the Small Business Technology panel evaluated almost 300 products based on criteria such as: overall fit; functionality and ease of use; quality and breadth of support; innovation and potential impact on the bottom line of a small business. Judges also considered factors for successful technology adoption, such as pricing, learning curve, ease of setup and installation, breadth of user materials and support. The program is open to manufacturers and developers of technology hardware, packaged software and hosted services available for purchase by small businesses in the United States.

According to William Anderson, Executive Vice President, Technology, Maximizer Software, “It is an honor to be recognized by an organization that shares our commitment to encouraging successful technology adoption by America’s small businesses. Companies purchasing Maximizer 9 are likely making their first investment in business management technology. For this reason, our major product design themes have always been ease of use, reliability and low maintenance, in a package that delivers sales and time management capabilities for small business.”