– Soffront CRM Honored for Outstanding Innovation –
Fremont, California, January 22, 2007 — Soffront Software, Inc. announced today that Soffront CRM has received a 2006 Product of the Year Award from Technology Marketing Corporationâ€™s (TMCÂ®) Customer Inter@ction SolutionsÂ® magazine (www.cismag.com). Customer Inter@ction Solutions has been the leading publication covering CRM, call centers and teleservices since 1982.
â€œAs the leader of mid-market CRM software, we continue to add revolutionary features and functionality to our popular CRM product. Customers routinely tell us that when compared with other mid-market CRM solutions, Soffront CRM leads the competition in both functionality and price,â€ said Manu Das, president and founder of Soffront. â€œThis award acknowledges our dedication to innovation and customer value.â€
Soffront CRM is a powerful, flexible and affordable solution that readily adapts to a companyâ€™s processes, workflows and data needs. Available as an ASP hosted solution or as on-premise software, Soffront CRM is quick to implement, easy to use and offers powerful tools to integrate with back office solutions.
â€œCustomer Inter@ction Solutions is proud to bestow Soffront with a 2006 Product of the Year Award. Each year, Customer Inter@ction Solutions magazine recognizes companies that have demonstrated excellence in technological advancement and application refinements,â€ said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Inter@ction Solutions. â€œSoffront has proven they are committed to quality and excellence in solutions that benefit the customer experience as well as ROI for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from them in the future.â€
The Product of the Year Award winners for 2006 will be featured in the January and February 2006 issues of Customer Inter@ction Solutions magazine. For more information about the 2006 Product of the Year Awards, please visit www.tmcnet.com.