– Soffront CRM Honored for Outstanding Innovation –

Fremont, California, January 22, 2007 — Soffront Software, Inc. announced today that Soffront CRM has received a 2006 Product of the Year Award from Technology Marketing Corporation’s (TMC®) Customer Inter@ction Solutions® magazine (www.cismag.com). Customer Inter@ction Solutions has been the leading publication covering CRM, call centers and teleservices since 1982.

“As the leader of mid-market CRM software, we continue to add revolutionary features and functionality to our popular CRM product. Customers routinely tell us that when compared with other mid-market CRM solutions, Soffront CRM leads the competition in both functionality and price,” said Manu Das, president and founder of Soffront. “This award acknowledges our dedication to innovation and customer value.”

Soffront CRM is a powerful, flexible and affordable solution that readily adapts to a company’s processes, workflows and data needs. Available as an ASP hosted solution or as on-premise software, Soffront CRM is quick to implement, easy to use and offers powerful tools to integrate with back office solutions.

“Customer Inter@ction Solutions is proud to bestow Soffront with a 2006 Product of the Year Award. Each year, Customer Inter@ction Solutions magazine recognizes companies that have demonstrated excellence in technological advancement and application refinements,” said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Inter@ction Solutions. “Soffront has proven they are committed to quality and excellence in solutions that benefit the customer experience as well as ROI for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from them in the future.”

The Product of the Year Award winners for 2006 will be featured in the January and February 2006 issues of Customer Inter@ction Solutions magazine. For more information about the 2006 Product of the Year Awards, please visit www.tmcnet.com.