Pivotal MarketFirst helps leading provider of enterprise billing and revenue management solutions increase marketing campaign responses by 4,400 percent
ATLANTA, November 28, 2006— CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of enterprise software applications, announced today that Softrax Corporation, a leading provider of enterprise billing and revenue management solutions, has increased its marketing-campaign responses by 4,400 percent in the last five years since implementing Pivotal MarketFirst.

Based in Canton, Mass., Softrax provides software to automate the entire revenue cycle, from complex billing and contract renewals, through revenue recognition, reporting, and forecasting. The company’s clients include businesses that sell software, hardware, business process out-sourcing, e-commerce, information services, research, complex equipment, and other business services.

Despite the company’s growth, Softrax was not using electronic marketing channels and few leads were being generated for the sales force. With a small prospect database and limited means to generate new leads for its sales force, Softrax still wanted to reach a large audience and market effectively within its budget constraints.

Since implementing the Pivotal MarketFirst solution five years ago, the difference in lead generation has been “night and day,” according to Gottfried Sehringer, vice president of marketing for Softrax. In just the first year of using Pivotal MarketFirst, marketing campaign responses increased 1,000 percent with similar high increases in each subsequent year since the implementation. Pivotal MarketFirst also has dramatically increased the number of marketing campaigns and reduced the cost per response for Softrax without any significant changes to their overhead.

“We could not generate this level of responses and the cost per response would be dramatically different without Pivotal MarketFirst,” noted Sehringer. “We also would not run as many programs, nor have as many qualified leads or deals. Without MarketFirst, we would either generate less revenue or require a bigger marketing budget to achieve the same results.”

“The outstanding metrics achieved by Softrax is testament to the personalization and lead management capabilities of Pivotal MarketFirst,” said Bruce Cameron, vice president of Pivotal CRM. “We are very excited how Pivotal CRM has helped position Softrax for aggressive market growth in the coming years.”

Pivotal MarketFirst is a marketing automation and lead management solution that enables marketers to conduct even the most complex, multi-channel marketing campaigns. Using MarketFirst, marketing professionals can profile customers and prospects, target each with a highly personalized and relevant message, deliver the message at the right time via the right channel, and ensure consistent and effective follow-up. Pivotal MarketFirst can help marketers achieve higher response rates and better lead quality with precisely targeted campaigns based on data captured at every point of interaction. It can also help increase lead quality and retention rates with fewer resources, improving return-on-investment (ROI).