New Release Features Never-Before-Seen Dynamic Workflow Functionality, Integrated Project Management and Much More!
Riverside, CA, July 12, 2005 – Surado Solutions, the emerging innovator in Customer Relationship Management (CRM) software solutions, today announced the upcoming release of Surado CRM 5.0

Surado CRM 5.0, targeted toward the SMB market, is scheduled for public release on August 29, 2005.

“We are extremely excited about Surado CRM 5.0,” said Sundip R. Doshi, Surado’s CEO. “We’ve improved and expanded on the product in many ways from updating the interface to the addition of powerful new functionality such as Dynamic Workflow and integration with Microsoft Project Management—all value-adds to Surado CRM’s already rich feature set included in the core suite.”

Response has been overwhelming, from current customers awaiting their product upgrades to industry analysts during product previews. “Our continued release of sensible, progressively advanced versions of Surado CRM while staying true to our number one product differentiator, ease-of-use, is fueling our market penetration,” said Cheryl L. McCarthy, Surado’s Executive Vice President. “Built from the user’s perspective, Surado CRM receives fast user acceptance, critical to broader CRM success.”

“With the introduction of version 5.0, Surado CRM is no longer a best of a breed ­ it is now a unique breed, one that will keep the competition busy for years in their effort to catch up, said Shane Stowe, CEO of the Oston Group, a consulting firm specializing in CRM. “Surado CRM version 5.0 is intelligent, intuitive, and masterful in its approach to effective, collaborative customer management. New features like field-level security, intelligent workflow, and a new user interface elevate an already superior solution to the very top of its class.”

“It is refreshing to find a CRM vendor that understands the importance of workflow in a CRM application and how it positively impacts the customers” stated Kate Schrader, CEO of Mondo Solutions, one of Southern California’s largest CRM Integrators. “This takes CRM to a new level.”

Whether an organization is small, medium or large sized, Dynamic Workflow functionality will help streamline and simplify processes, reduce training time, improve customer service and increase business flexibility. By utilizing a graphic representation of an organization’s workflow, users can be guided on a “best practices” path to accomplish tasks. Not only will users move from one step to another with ease but they’ll also be empowered to open specific functions within the workflow, defining more detailed processes that need to occur.

Surado CRM 5.0’s New Key Features include:
Enhanced User Interface
Interactive Work Flow Process Manager
Built in Project Manager
Powerful CRM Dashboard
Enhanced Sales Automation
Increased Back Office Integration
Added Security
Enhanced Support Rules
Advanced Quoting Module
Template Merge Capability with MS Word and MS Excel
Customized Reporting
Upgraded Data Mining
Enhanced E-mail Integration
New Calendar Views
Contact and Account Record Alert
Upgraded Search Engine with ability to create, save and run queries