Bellevue, WA ľ October 26, 2006 ľ Talisma« Corporation (www.talisma.com) the market leader in enterprise Customer Interaction Management (CIM) solutions, today announced that it has been cited as the leading provider of CRM to Americaĺs Top 500 e-retailers. Talisma received this latest accolade as a result of providing their CIM solutions to several of the Top 500 e-retailers as determined by Internet Retailer which include QVC Inc., Crutchfield Corp, and eCampus.com.

The e-retailers ranked in Internet Retailerĺs Top 500 Guide accumulated a combined sales total of $68.9 billion in 2005. They also built and maintained e-commerce sites that attracted more than 1.42 billion visitors per month last year. According to Internet Retailer most Top 500 retailers do not build and do not maintain e-commerce sites entirely on their own. In order to effectively manage their sites, the Top 500 use applications and services provided by more than 200 vendors in 16 categories.

Internet Retailer described an effective CRM application as being more than a data repository of shopper demographics. The publication said when a solution is integrated with an e-commerce system, a CRM program can help a Top 500 retailer provide better customer service and streamline call center operations.

ôAs the Internet continues to alter the way people interact, online retailers are realizing they must adapt to these changes in order to continue their success,ö said Dan Vetras, President & CEO, Talisma. ôConsumers used to socially communicating via multiple online channels such as online chat, email, or VoIP, want the same level of interaction from their online retailersĺ customer service systems. Our integrated cross-channel CIM solutions enable these retailers to retain valuable business and improve customer satisfaction. This award is great recognition of our commitment to helping retail organizations of all sizes deliver an exceptional customer experience.