Hong Kong ľ February 6, 2007 ľ Talisma« Corporation (www.talisma.com) the market leader in Customer Interaction Management (CIM) solutions, today announced the opening of its East Asian regional headquarters in Hong Kong. The new office, Talisma Corporation HK Ltd, will become the companyĺs regional headquarters for the whole of East Asia.

By establishing an office in the region, Talisma will expand its sales, marketing and delivery reach to cover Hong Kong, Mainland China, the Philippines, Korea, Malaysia, Thailand and Vietnam. Customers within these markets will be able to purchase Talismaĺs complete suite of CIM products which includes: Knowledgebase, Email, Chat, Phone and VoIP.

Talisma currently operates in 33 countries worldwide and offers language support for 12 languages. Talismaĺs comprehensive interaction management suite fully integrates online communication channels including email, chat, VoIP, Web self-service, and telephony with robust business process functionality and third party data integration capabilities. Deployed onsite or on-demand and built on a secure, scalable platform, Talisma equips organisations with the latest customer-centric communication solutions resulting in clear competitive advantages.

At the opening ceremony, James Dwyer, Director of East Asia for Talisma, said, ôHong Kong businesses are realizing that customer interactions should not be limited by traditional communications channels. Talismaĺs CIM solutions enable businesses to deliver a truly exceptional customer experience and to take advantage of business opportunities and improve operational efficiencies.ö

Dwyer continued, ôHong Kongĺs dynamic commercial environment, sophisticated infrastructure, highly motivated workforce and geographical location provide an unbeatable springboard to support Talismaĺs operations in the East Asian region.ö

The Associate Director-General of Investment Promotion at Invest Hong Kong, John Rutherford, welcomed the arrival of Talisma to Hong Kong. He said, Hong Kongĺs central location, the availability of high quality IT professionals, and superb telecommunications infrastructure are among the cityĺs many attractions for IT companies, especially those with a regional perspective. The establishment of Talismaĺs regional headquarters here is a vote of confidence in Hong Kong as a strategic base for the companyĺs ambitious expansion plans. I wish Talisma every success in its future business development in Hong Kong and the region.