Latest CRM Software Industry News

ISM Strategic Advisors releases annual review of the industry’s leading CRM systems

VANCOUVER, BRITISH COLUMBIA – March 27, 2007 – Maximizer Software Inc. (TSX: MAX), the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced that for the fifth consecutive year, Maximizer Enterprise has been selected by ISM Inc., CRM strategic advisors as one of the industry’s Top 15 CRM systems for small and medium-sized business.

“Today, only a small fraction of US small businesses have deployed true CRM software and strategies. While mid-sized businesses have shown better rates of adoption, a large proportion continue to manage their customers’ experiences in spreadsheets and email clients,” said Barton Goldenberg, President, ISM. “Software companies have traditionally ignored this market and have only recently begun re-architecting their products to handle the specific requirements of SMBs. For more than 10 years, Maximizer Software has focused exclusively on building CRM solutions for small and medium business. ISM congratulates Maximizer on its decade-long commitment to helping growing businesses achieve success with CRM Software.”

Maximizer Enterprise was selected from dozens of CRM software packages, which were tested by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to a comprehensive list of 217 evaluation criteria, including 103 business functions, 52 technical features, 36 implementation capabilities, 9 real time criteria and 17 user support features. As part of the evaluation process, ISM also conducts a survey of first-hand users of the various products tested – asking them to describe their experiences deploying, administering and everyday use of the system. A key element of the user survey includes the total cost of ownership and time required to get the system up and running.

Maximizer Enterprise is unique among SMB customer management products. It provides the latest in sales force automation, marketing automation, customer service and support capabilities in a package that can be deployed in less than one week including end-user training. Maximizer Enterprise also allows small and medium-sized businesses to take advantage of the widespread adoption of mobile CRM – offering access to Maximizer through RIM BlackBerry, Palm and Windows Mobile-powered wireless devices. Unlike many other CRM systems, Maximizer Enterprise may also be used when not connected to the Internet.

“In today’s economy, small and medium-sized companies who embrace technology can achieve a rapid return on their investment,” said John Caputo, President, Maximizer Software. “Maximizer Enterprise makes CRM software accessible to small and medium-sized businesses that want to get CRM in the hands of their employees quickly. We are delighted that a leading research organization like ISM has validated our status as a top CRM system for small and medium-sized businesses five years running.”

The Top 15 selections are featured in ISM’s 15th edition of The Guide to CRM Automation and in a Top 15 CD available at www.ismguide.com.

About ISM
Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management (CRM) and eCustomer initiatives. ISM publishes the annual The Guide to CRM Automation and Top 15 CRM software Awards/Reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall and is a columnist for a number of publications, including CRM Magazine and Sales & Marketing Management Magazine. ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM, McGraw-Hill, Nike, Pepsico and United Way of America and United Way of Toronto; ISM’s government clients include the Department of Defense and the US Postal Service.

Canada’s most successful CRM vendor highlighted among Branham Group’s annual ranking

VANCOUVER, BRITISH COLUMBIA – March 21, 2007 – Maximizer Software Inc. (TSX: MAX), the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced that it has been ranked among Canada’s top technology companies by the Branham Group. This is Maximizer Software’s eighth consecutive appearance in the Branham 300 which ranks Canada’s largest publicly traded and privately held Information Technology companies.

“2006 proved to be a very exciting year for Canada’s technology community. During the year, we saw major new product releases, global adoption of high technology products developed in Canada and caught a glimpse of future innovation,” said J. Wayne Gudbranson, President & CEO, Branham Group. “Representing Canada’s major player in the growing customer relationship software industry, Maximizer Software is once again among Canada’s top technology companies in this year’s evaluation.”

Maximizer Software is well-known for its award-winning products and corporate strategy. Throughout 2006 and early 2007 the company received a steady volume of industry accolades and recognition including:

Forrester Research’s ‘Strong Performer’ rating as a midmarket CRM vendor
The Small Business Technology Institute’s “Product of the Year” award,
Customer Inter@ction Solutions’ “Product of the Year” award,
ISM’s “2006 Top 15 CRM Solutions” award,
CRM Magazine’s “Market Leader” distinction in the SFA category,
CRM Magazine’s overall small and medium-sized business “Market Leader” award,
Customer Respect Group’s top rating among on-premise CRM vendors,
Finalist status in SellingPower Magazine’s “Software Sales Team of the Year”,
Communications Solutions’ “Product of the Year” award, and
Customer Inter@ction Solutions’ ”CRM Excellence Award”.

“Canada is the home base of some of the world’s most innovative, industry-leading high technology companies,” said John Caputo, President, Maximizer Software. “The annual Branham Group ranking is really a celebration of that fact. Maximizer Software is honoured to place among Canada’s technology elite for the eighth consecutive year.”

Additional information on the Branham 300 is available in the March/April issue of Backbone Magazine: www.backbonemag.com and at Branham’s web site: www.branham300.com.

Maximizer Software receives one of the highest rankings for midmarket CRM “Market Presence”

VANCOUVER, BRITISH COLUMBIA – March 1, 2007 – Maximizer Software Inc. (TSX: MAX), the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced that Maximizer Enterprise has been named a ‘Strong Performer’ in Forrester Research’s Midmarket CRM Suites evaluation. According to the trademark Forrester Wave graph, Maximizer Software received one of the highest scores for midmarket “Market Presence” – based on the size of its customer base, financial performance and employee count dedicated to future research and development on its products.

As part of its comprehensive evaluation, Forrester Research evaluated the leading 15 customer relationship management suite vendors across approximately 490 criteria and rated each vendor’s products in three major categories: Current Offering, Strategy and overall Market Presence. As part of Forrester’s evaluation, Maximizer Software was rated a ‘Strong Performer ‘ as a midmarket CRM suite vendor and received one of the highest scores for midmarket “Market Presence”. Maximizer Enterprise also received Forrester’s top ranking in the important sub-criteria of “Time-to-Value” – which refers to the length of time it takes for companies purchasing CRM to deploy the software and make it available to its business users

According to The Forrester Wave: Midmarket CRM Suites, Q1 2007, Forrester Research, Inc., February, 2007, “Maximizer Enterprise not only provides full CRM – sales, service and marketing, – it also has partner management and customer self-service capabilities. Additionally, the solution includes support for managing a product library, storing sales collateral in a document tree and generating quotes and invoices.”

During its fiscal 2006, Maximizer Software further expanded its market presence with the shipment of more than 57,000 licenses of its award-winning CRM software products to small and medium-sized businesses. The vast majority of these were deployed and in the hands of fully-trained business users within 8 days – demonstrating Maximizer Software’s time-to-value. Maximizer’s innovative research and development team also unveiled Maximizer Enterprise 9.5 including MaxMobile, a mobile CRM application for popular Microsoft Windows Mobile-powered wireless devices.

According to John Caputo, President, Maximizer Software, “We are proud that Forrester refers to Maximizer Software as a ‘midmarket staple’. A large proportion of small and medium-sized businesses are now turning to Maximizer Software for their customer relationship management requirements. With major product announcements on the horizon and our legendary focus on customer satisfaction, Maximizer Software is poised to build on its reputation as the go-to CRM vendor for mid-sized businesses.”

For information on obtaining a copy of The Forrester Wave: Midmarket CRM Suites, Q1 2007, please contact Forrester Research at www.forrester.com.

VANCOUVER, BRITISH COLUMBIA – February 27, 2007 – Maximizer Software Inc. (TSX: MAX), the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced financial results for its fourth quarter and year ended November 30, 2006. The company also announced that it has changed its reporting currency to US dollars to provide more relevant information given its significant operations and market competition in the United States.

“We are very pleased to announce that Maximizer Software achieved record revenue growth and its fourth consecutive year of profitability in fiscal 2006,” said John Caputo, President, Maximizer Software. “Our revenue growth in 2006 was more than double the overall growth rate of the CRM industry as a whole. With our newly-aligned executive management team, recent product innovations and rising levels of brand awareness, we are better positioned to expand our share of the market for CRM applications than at any time in the company’s history.”

For the 2006 fiscal year:
The Company’s total revenues increased more than 14% to US$16.5 million in 2006 from US$14.4 million in 2005.
Operating expenses and cost of sales were US$15.9 million compared to US$14.0 million in 2005.
Income before other expenses was US$0.6 million in 2006 compared to US$0.4 million in 2005.
Other expenses and income tax expense were US$0.5 million compared to US$0.3 million in 2005.
Net income was US$0.1 million in 2006 and 2005.

For the fourth quarter of 2006:

The Company’s total revenues decreased 2.9% to US$4.2 million compared to US$4.3 million in the previous quarter and US$4.1 million in the corresponding quarter of 2005.
Operating expenses and cost of sales were US$4.3 million compared to US$4.1 million in the previous quarter and US$3.8 million in the corresponding quarter of 2005.
Other expenses and income tax expense were nominal compared to US$0.3 million in the previous quarter and US$0.1 million in the corresponding quarter of 2005.
Net loss under GAAP was US$0.1 million compared to US$0.1 million in the previous quarter and net income of US$0.2 million in the corresponding quarter of 2005.

“Maximizer Software ended the 2006 year with a significant increase in its cash position and its fourth consecutive year of profitability,” said Kam Sandhu, Vice President Finance and Administration. “The Company has eliminated all third party debt and is better positioned to take advantage of further growth opportunities.”

HIGHLIGHTS

Increasing Revenue
Total revenues increased 14.8% to US$16.5 million in 2006 from US$14.4 million in 2005. The breakdown of revenues by region was as follows:

The Americas region recorded revenues of US$9.9 million in 2006 compared to US$8.3 million in 2005.
The EMEA region recorded revenues of US$3.3 million in 2006 compared to US$3.2 million in 2005.
The Asia Pacific region recorded revenues of US$3.3 million in 2006 compared to US$2.9 million in 2005.

Increasing Profitability
The Company achieved income before other expenses of US$0.6 million in 2006 compared to US$0.4 million in 2005. Net income was US$0.1 million in 2006 and 2005. The breakdown of net income by region was as follows:

The Americas region recorded net income of US$0.7 million in 2006 and in 2005.
The EMEA region recorded a loss of US$0.1 million in 2006 and in 2005.
The Asia Pacific region recorded a loss of US$0.5 million in 2006 and in 2005.

Expanding Customer Base
Throughout 2006, Maximizer Software continued to increase sales of the Maximizer line of products. In 2006, over 570 new and 1,900 existing customers purchased more than 18,400 seats of ‘Maximizer Enterprise’. Of these licenses, more than 16,300 were purchases of ‘Maximizer Enterprise’ 9.0 or 9.5 which began shipping in November 2005 and August 2006 respectively. In addition, over 27,400 seats of ‘Maximizer Enterprise’ 9 or 9.5 were shipped to customers during the year under the Company’s highly successful maintenance program.

Also in 2006, over 2,200 new and over 3,800 existing customers purchased more than 12,100 seats of ‘Maximizer’. Of these licenses, more than 10,900 were purchases of ‘Maximizer 9’, the Company’s latest release, which started shipping in February 2006.

The Company’s new customers span a variety of industries in each of Maximizer Software’s three geographic regions, the Americas, EMEA and Asia Pacific, some of which include:

Americas:
Agriculture and Agri-Food Canada; Canadian Standards Association; City of Minneapolis; Lanelogic; Lockheed Martin; Lortz Manufacturing; Ohio School for the Deaf; Port of Vancouver; TigerStop LLC; University of Waterloo and Worksafe B.C..

EMEA:
2020 Innovation Group Limited; Banca IMI Spa; BenQ Mobile CEE GmbH; Bourne Leisure; Emirates Advocates; Interbrand; Lausanne Tourisme; London School of Economics and Political Sciences; Oman Oil and Sandicliffe Motor Contracts.

Asia Pacific:
AGM Publishing; Asthma Foundation SA Inc; China Manufactures Association (FOC); D-Link Australia Pty Ltd; Energy Australia; Ferrier Hodgson Ltd; PBG & Associates; Queensland Institute of TAFE; Southern Controls; Times International and the University of Portsmouth.

Increasing Brand Recognition
During 2006, Maximizer Software continued to increase the Company’s level of brand recognition through successful media and industry analyst relations activities.

The Company was particularly honored in September of 2006 when it replaced key competitor Salesforce.com as CRM Magazine’s CRM Market Leader for Small and Medium-Sized Business. According to CRM Magazine Editor-in-Chief David Myron, “Small and medium-sized businesses have very demanding requirements from their technology vendor and there is no doubting that this segment of the market represents a large and growing proportion of the companies seeking the support of CRM technology and knowledge in 2006. Maximizer Software demonstrates the highly-satisfied customers, proven technology, and smart corporate strategy that distinguish the company as the winner of the SMB category this year.”

Other prestigious industry honors earned during the year included:
Customer Inter@ction Solutions’ “Product of the Year” award,
ISM’s “2006 Top 15 CRM Solutions” award,
CRM Magazine’s “Market Leader” distinction in the SFA category,
Customer Respect Group’s top rating among on-premise CRM vendors,
Finalist status in SellingPower Magazine’s “Software Sales Team of the Year”,
Communications Solutions’ “Product of the Year” award, And
Customer Inter@ction Solutions’ ”CRM Excellence Award”.

This success has continued into fiscal 2007, as the Company’s Maximizer 9 product has been selected among the Small Business Technology Institute’s “Products of the Year” in the “Products that Get the Job Done” category.

Maximizer Software was also mentioned in an increased volume of articles in key industry analyst reports and business publications during 2006. Organizations writing about the Company included: Forrester Research, The 451 Group, AMR Research, Aberdeen Group, eWeek, SearchCRM, CRM Magazine, TMCNet, SellingPower Magazine, Wall Street and Technology, Manufacturing Business Technology, Managing Automation, CONTACT Magazine, ComputerWorld, The Vancouver Sun, Computer Dealer News, SMBXtra and AMI Partners.

View FY2006 Financial Results

Global leader in destination resort sales and marketing delivers on corporate vision, increases sales, and enjoys low total cost of ownership with Maximizer Enterprise

VANCOUVER, BRITISH COLUMBIA – February 13, 2007 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that Playground, an Intrawest company, has achieved success with its Maximizer Enterprise CRM software strategy. The company has successfully embedded its winning business processes into Maximizer Enterprise – enabling billions in sales while saving more than $420,000 annually when compared to competing CRM software solutions.

Formed in 2001, Playground is a division of Intrawest, the world’s leading developer and operator of village-centered resorts. Headquartered in Vancouver, British Columbia, Playground teams manage the sales and marketing campaigns for luxury ownership opportunities in major resorts worldwide, including Whistler Blackcomb, Mt. Tremblant, Vail, Napa, Mauritius, and Savoie, France. At Playground, expertise in real estate sales and marketing, human behavior and market research is used to write and design compelling “stories” around resort real estate opportunities. These stories allow the target market to envision – and ultimately purchase – a piece of this resort experience.

Operating in a highly-personalized and relationship-focused industry, Playground required a customer relationship management system that could successfully support the company’s trademark selling methodology – The Playground Way™. The company selected Maximizer Enterprise for its ease of use, very low total cost and ability to quickly match Playground’s successful business processes.

“What sets Maximizer apart is the unbelievable low cost of ownership and non-intimidating user experience,” said Jason Boyes, Director, Information Technology, Playground Real Estate Inc. “We have a great relationship with Maximizer – they listen to their customers, they follow-through on promises and they exceed our expectations. We’ve built a great trusting, long-term relationship with them.”

Having conducted an investigation into the use of Salesforce.com, Playground reinforced its selection of Maximizer Enterprise. The 420 seat world-wide project completed with the help of Maximizer Certified Solution Partner iCRM, cost Playground less than half of the projected cost of Salesforce.com. Similarly, the costs of customizing Maximizer came in at just 11% of what is recommended by Salesforce.com – representing a total annual cost savings of more than $420,000.

Maximizer Enterprise – customized and rebranded as Playground GAME Station™ – is an integral part of Playground’s business process and culture. Playground staff use Maximizer to track the results of marketing plans, track prospects, build relationships, manage customers, complete sales, and gauge the accuracy and activity of the sales pipeline. Maximizer is also used to control logistics of the Playground sales and marketing office on each resort site, including the Discovery Center where the story they’ve created takes shape in a tangible way.

According to Peter Callaghan, Chief Sales Officer, Maximizer Software, “Customer relationship management software must be easy; easy to implement, easy for employees to learn, easy to pay for and easy to tailor to fit each company’s specific way of doing things. With Maximizer Enterprise, industry leaders like Playground are freed to focus on what makes them successful with a system that is as easy to use and configure as Microsoft Outlook and available at a total cost that represents massive annual savings over Salesforce.com.”

Maximizer Software wins a Small Business Technology Magazine Product of the Year Award

VANCOUVER, BRITISH COLUMBIA – February 7, 2007 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that Small Business Technology Magazine has recognized Maximizer Software with an annual Product of the Year Award in the “Products that Get the Job Done” category. The awards program recognizes outstanding technology products that improve key functions in a small business and is based on an evaluation conducted by a panel that includes small business owners, industry writers, analysts, trainers and consultants.

Small Business Technology Magazine is a non-profit publication dedicated to helping the over 24 million small businesses in the United States better understand how information technology can improve how they operate, grow, compete and succeed. The publication is published by the Small Business Technology Institute – a non-profit, public benefit corporation created to foster the adoption of information technologies among small businesses. The Product of the Year Awards program recognizes outstanding technology products that improve key functions in a small business, such as business operations, management, marketing and sales, productivity and financial management, in addition to critical technology areas such as security and infrastructure.

“Small Business Technology Magazine prides itself on helping entrepreneurs make technology decisions that drive real results in their business,” said Patrick Cook, Product Editor and Labs Director, Small Business Technology Magazine. “With the release of Maximizer 9, Maximizer Software continues to demonstrate its commitment to offering small businesses and entrepreneurs a product with robust features and proven reliability at a price point that makes sense. It has all the characteristics of a CRM software product that gets the job done for small business.”

As part of the 2006 evaluation, the Small Business Technology panel evaluated almost 300 products based on criteria such as: overall fit; functionality and ease of use; quality and breadth of support; innovation and potential impact on the bottom line of a small business. Judges also considered factors for successful technology adoption, such as pricing, learning curve, ease of setup and installation, breadth of user materials and support. The program is open to manufacturers and developers of technology hardware, packaged software and hosted services available for purchase by small businesses in the United States.

According to William Anderson, Executive Vice President, Technology, Maximizer Software, “It is an honor to be recognized by an organization that shares our commitment to encouraging successful technology adoption by America’s small businesses. Companies purchasing Maximizer 9 are likely making their first investment in business management technology. For this reason, our major product design themes have always been ease of use, reliability and low maintenance, in a package that delivers sales and time management capabilities for small business.”

Version 9 sales bring total customers purchasing combined Maximizer Software/Business Objects offering to over 19,000
VANCOUVER, BRITISH COLUMBIA – May 30, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced significant market traction on its mid-market agreement with Business Objects (NASDAQ: BOBJ).

Maximizer Software’s recently released Maximizer Enterprise 9 and Maximizer 9 both embed Crystal Reports XI. Since the release of the products in November 2005 and February 2006 respectively, more than 3,000 customers have purchased the systems representing shipments of nearly 20,000 licenses.

Business Objects and Maximizer Software have been OEM partners for the past 3 years with considerable success. The agreement covers both Maximizer, a sales and contact management solution for small business and home offices and Maximizer Enterprise, a full sales, marketing and customer service solution for small and medium-sized enterprises. Maximizer Software and its global network of more than 400 channel partners bundle Crystal Reports in shipments of both products. Since the original signing of the alliance in June 2003, Maximizer Software has shipped over 84,000 Maximizer and Maximizer Enterprise product licenses representing the purchases of more than 19,000 companies – each complete with a copy of Crystal Reports.

‘With more than 7,500 Maximizer Enterprise users and in excess of one million Maximizer sales and contact management users, Maximizer Software offers our customers some very compelling customer management tools,’ said Wyatt Mullin, vice president of global ISV channel partnerships at Business Objects. ‘By expanding our long-standing alliance with Maximizer Software, we are well-positioned to further extend the momentum of Crystal Reports XI in the small and medium-sized segment.’

Crystal Reports XI is the leading business reporting solution among small and medium-sized enterprises. Teamed with Maximizer Enterprise 9, one of the industry’s most popular complete CRM suites, business managers can easily drill down into more than 175 out-of-the box reports – quickly visualizing business drivers from within their Maximizer Enterprise executive dashboard. Key reporting metrics such as sales pipeline win/loss ratios, account activities and task lists are easily accessible, ensuring that Maximizer Enterprise 9 users are able to transform customer data into meaningful, decision-making information.

‘Crystal Reports is the industry standard when it comes to business reporting in the small and medium-sized market and through our partnership with Business Objects, we are committed to providing our customers with the right tools they need to achieve success,’ said Tom Bennett, Office of the President & Chief Technology Officer, Maximizer Software. “Every copy of our products comes standard with Crystal Reports XI – providing businesses with a complete system for managing relationships with their customers. The success we have seen through this alliance is further evidence that we continue to deliver on the requirements of small and medium-sized business.’

Diablo Funding Group links Maximizer Enterprise with Calyx lending system for integrated client management
VANCOUVER, BRITISH COLUMBIA – April 19, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that Diablo Funding Group, California’s largest privately owned Mortgage Broker, has selected Maximizer Enterprise as part of its commitment to delivering the best mortgage options and the most enjoyable home financing experience. The firm plans to integrate Maximizer Enterprise with its Calyx lending system for complete client management.

Headquartered in San Ramon, California, Diablo Funding Group, Inc. is a leading full service mortgage banking company with a primary business of retail mortgage originations. Operating as a broker and banker through a network of 770 loan officers and 60 branches in California, Nevada, New Mexico and Arizona, Diablo provides loan products from over 450 different wholesale lenders supported by a team of licensed professional mortgage consultants, processors and staff. Having originated over 40,000 loans representing more than $5 billion in home owner funding, the firm realized that it required a means of maintaining responsive, personalized relationships with the company’s many clients while continuing to drive new client acquisition and growth.

To do this, Diablo Fund Group needed an easy-to-use customer relationship management suite that could be deployed extremely quickly and easily integrated with the company’s Calyx lending system. Having reviewed available solutions, Diablo selected Maximizer Enterprise 9 for its comprehensive sales, marketing and customer support and service functionality, proven quick deployment options and documented success integrating with existing corporate applications.

“Buying or making improvements to a home is one of the most exciting, and potentially stressful milestones in most American’s lives. We are committed to playing a very important part in ensuring that the experience is as enjoyable as possible,” said Jonathan Bellusa, Managing Partner, Diablo Funding Group. “With Maximizer Enterprise, our mortgage representatives can personalize the real-estate financing experience to an extent we simply couldn’t dream of achieving before. Using the system, we can attract new prospects, quickly capture preference information including financial goals, relationships with other customers and details of competing institutions – and share that history with the entire team working to help that particular client. Deploying state of the art technology such as Maximizer Enterprise is a key element in our strategy for competitive differentiation.”

Central to Diablo Funding Group’s client relationship management strategy is the close integration between the demographic and profiling information captured in the Maximizer Enterprise system and the detailed financial plans mapped out in the company’s Calyx lending system. Using the tightly integrated system, Diablo’s mortgage sales representatives will be able to pull up each client’s history with the firm; determine which marketing efforts they found attractive, which mortgage options they are interested in, mortgage quotes they have outstanding – even review Outlook email correspondence and attachments right within Maximizer Enterprise. By taking advantage of Maximizer Enterprise Workflow Automation, an integrated application designed to automate many of the time-consuming routine tasks usually performed manually, representatives will be able to maintain a high-touch, personalized relationship with an increasingly large client base.

‘Diablo Funding Group has developed a winning combination of highly-specialized financial services product offerings and a commitment to customer service that stands out from the competition, “said Peter Callaghan, Executive Vice President, Sales and Marketing, Maximizer Software. “The firm’s unwavering client focus combined with the powerful productivity tools offered by Maximizer Enterprise 9, which is uniquely designed to address the requirements of small and medium sized enterprises like Diablo, positions the firm to further differentiate itself in their highly competitive market based on its reputation for customer service excellence.’

VANCOUVER , BRITISH COLUMBIA – April 13, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced financial results for its first quarter ended February 28, 2006. The Company has once again recorded a profit in the first quarter of 2006 – building on its three consecutive years of profitability in 2003, 2004 and 2005.

For the first quarter of 2006:

The Company’s total revenues increased to $4.3 million compared to $4.2 million in the corresponding quarter of 2005.
Operating expenses and cost of sales were $4.2 million compared to $4.1 million in the corresponding quarter of 2005.
Other expenses were $0.1 million compared to other income of $0.1 million in the corresponding quarter of 2005.
Net income under generally accepted accounting principles (GAAP) was $0.04 million compared to a $0.2 million in the corresponding quarter of 2005.
“We are pleased to report that Maximizer Software increased its revenues in the first quarter of 2006 over the same period last year,” said John Caputo, Office of the President and Chief Financial Officer. “The small to medium-sized enterprise (SME) market continues to outpace the enterprise segment in information technology spending growth. Maximizer Software, which has focused its product development, customer services and sales and marketing efforts on this segment for more than 10 years, remains well-positioned to expand its share of this attractive market in 2006.”

HIGHLIGHTS

In the first quarter of 2006, Maximizer Software continued to execute on its four corporate objectives: increasing revenue, increasing profitability, expanding the customer base, and increasing brand recognition.

Increasing Revenue

Maximizer Software recorded revenues of $4.3 million, an increase in revenues of $0.1 million or 3.2% from $4.2 million in the corresponding quarter of 2005. The breakdown by region is as follows:

The Americas region recorded revenues of $2.6 million in the first quarter of 2006 compared to $2.4 million in the corresponding quarter of 2005.
The EMEA region recorded revenues of $1.0 million in the first quarter of 2006 compared to $1.0 million in the corresponding quarter of 2005.
The Asia Pacific region recorded revenues of $0.7 million in the first quarter of 2006 compared to $0.9 million in the corresponding quarter of 2005.
Increasing Profitability

The Company achieved net income of $0.04 million in the first quarter of 2006 compared to $0.2 million in the corresponding quarter of 2005. The breakdown by region is as follows:

The Americas region recorded net income of $0.2 million in the first quarter of 2006 compared to net income of $0.3 million in the corresponding quarter of 2005.
The EMEA region recorded net income of a nominal amount in the first quarter of 2006 compared to a net income of a nominal amount in the corresponding quarter of 2005.
The Asia Pacific region recorded a net loss of $0.2 million in the first quarter of 2006 compared to a net loss of $0.2 million in the corresponding quarter of 2005.
Expanding Customer Base

Maximizer Software continued to deliver on its ‘Two Brands for Two Markets’ strategy increasing its sales of ‘Maximizer Enterprise’ to the small to medium-sized enterprise (SME) market, and ‘Maximizer’ to the small office/home office (SOHO) market.

In the first quarter of 2006, over 120 new and over 640 existing customers purchased or upgraded more than 8,800 seats of ‘Maximizer Enterprise’. Of these customers, over 660 purchased or upgraded more than 7,800 seats of ‘Maximizer Enterprise 9’, the Company’s latest release, which started shipping in November 2005.

During this same quarter, over 2,500 customers purchased or upgraded more than 4,600 seats of ‘Maximizer’. Of these customers, over 2,000 companies purchased or upgraded more than 3,600 seats of ‘Maximizer 9’, the Company’s latest release, which started shipping in February 2006.

The Company’s new customers span a variety of industries in each of Maximizer Software’s three geographic regions, the Americas, EMEA and Asia Pacific:

Agriculture and Agri-Food Canada; Australian Motors; BenQ Mobile CEE GmbH; Diablo Funding Group; Dairy Connection (Pty) Ltd; GE Healthcare; lanelogic; Oman Oil; Pulsar Inc; TigerStop LLC; Times International; Total Mortgage Network; Varshney Capital; Wordcom Incorporated.

Increasing Brand Recognition

In the first quarter of 2006, Maximizer Software continued to raise its level of brand awareness through successful media and analyst relations efforts. During the quarter, Maximizer Enterprise was named a top CRM software package by ISM Strategic Advisors for the fourth consecutive year. The Company’s flagship CRM product was also highlighted as a finalist in the 2006 Software and Information Industry Codie Awards in the “Best Customer Relationship Management Solution” category.

‘The Codie Awards have become a well-respected industry achievement not simply because the products highlighted represent the leading edge of technology vision, but also because these products are proven and are helping leading organizations achieve new levels of operational efficiency and profitability,’ said Ken Wasch, SIIA President. ‘Finalists demonstrate that rare combination of product innovation and old-fashioned customer success. With tremendous competition in the Best Customer Relationship Management category, being named a finalist is a significant achievement for Maximizer Software.’

Also during the quarter, a product review of Maximizer Enterprise 9 by Michael Caton at leading information technology publication eWeek, rated the system strongly against key mid-market competitors SalesLogix and Salesforce.com. The review produced “good” ratings in the “Interoperability”, “Workflow” and “Ease of Use” testing criteria and “excellent” ratings in the “Customization” and “Reporting” categories. The reviewer, a 10-year veteran of the information technology industry commented, “Maximizer improved on its already solid CRM tool by improving reporting, allowing users to work more efficiently and simplifying advanced configuration.”

Sales of industry’s most proven and popular contact manager top 3,000 licenses in first month of availability
VANCOUVER, BRITISH COLUMBIA – April 5, 2006 – Maximizer Software Inc., a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that sales of its contact management product Maximizer topped 3,000 licenses in the first month of availability With more than 1 million licenses sold, Maximizer remains the industry’s most proven and popular sales and contact management product.

“Maximizer is a great solution for any business wanting to comply with the “Know Your Client” rule,” said Craig Orban, Certified Financial Planner, Tactical Asset Management Inc. My staff and I can capture virtually any detail about our clients including their demographics, net worth, or even investment objectives. We can also track the interactions we have with our clients including phone calls, emails, and appointments. Maximizer makes this easy for us so we can focus on adding value for our clients.”

Maximizer 9 which began shipping February 2006, is a sales and contact manager designed to help individuals, home offices and small businesses succeed by helping them maximize their time, create satisfied customers, and increase sales. The system comes loaded with new and enhanced features designed specifically to address the requirements of home offices and small businesses. These features include: a new action planner which lets users plan a series of events or tasks and ensure nothing falls through the cracks; deeper integration of Microsoft Outlook and synchronization with the most popular wireless devices such as the RIM BlackBerry; powerful business intelligence and reporting capabilities with Crystal Reports XI Professional; streamlined opportunity management for better forecasting and a host of other new features and enhancements.

‘The market’s overwhelmingly positive response to the release of Maximizer 9 further reinforces our success delivering the tools that home offices and small businesses require, “said Peter Callaghan, Executive Vice President, Sales and Marketing, Maximizer Software. “Many of our rapidly-growing Maximizer customers have also taken advantage of the seamless upgrade from Maximizer to our full sales, marketing, customer service and support product suite, Maximizer Enterprise 9. Maximizer Software remains the only software vendor that offers customers the ability to make the jump from contact management to 360 degree CRM without risking the momentum of their business.’