Latest CRM Software Industry News

CRM software leader is highlighted among Canada’s technology elite for the seventh consecutive year
VANCOUVER, BRITISH COLUMBIA – March 21, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that it was included for the seventh consecutive year in the Branham 300, an annual review of Canada’s largest publicly traded and privately held Information Technology companies. Maximizer Software recently announced strong 2005 revenue growth and its third consecutive year of profitability.

“For more than a decade, Maximizer Software has stood out as a Canadian-based customer relationship management software provider that is helping organizations across the globe deliver better customer experiences,” said J. Wayne Gudbranson, President & CEO, Branham Group. “With customer management at the forefront of many leading organizations’ 2006 strategies, Maximizer Software is well positioned for continued success.”

This latest honor caps a year in which Maximizer Software achieved significant momentum and awareness in the market for small and medium-sized enterprise customer relationship management solutions. In the last 12 months, Maximizer Software has been: highlighted as a leader in Forrester Research’s comprehensive evaluation of the top on-premise sales force automation (SFA) vendors; voted a “CRM Market Leader” in both the “Sales Force Automation” and “SMB Suite” categories by CRM Magazine; listed among Software Magazine’s “Software 500” for the third consecutive year; rated ahead of Act! and Goldmine in the “Contact Management” category of CRM Guru’s Summit Awards; tapped as a winner of Customer Inter@ction Solution’s 2005 CRM Excellence Awards; named a “Mid-Market Product of the Year by VARBusiness Magazine and chosen as a Top 15 CRM package by ISM Inc., CRM strategic advisors for the fourth consecutive year.

“Maximizer Software is honored to be named one of Canada’s top software companies for seven years running,” said John Caputo, Office of the President and Chief

Financial Officer, Maximizer Software Inc. “Strong revenue growth, continued profitability and recent product releases have Maximizer Software well positioned to take full advantage of the increased investment in CRM applications predicted for 2006.”

Additional information on the Branham 300 is available in the March/April issue of

Backbone Magazine: www.backbonemag.com and at Branham’s web site:

www.branham300.com.

VANCOUVER, BRITISH COLUMBIA – March 1, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that its CRM suite, Maximizer Enterprise has been named by the Software & Information Industry Association (SIIA) as a finalist for the 2006 Codie Awards in the “Best Customer Relationship Management Solution” category.

Presented annually by the Software & Information Industry Association (SIIA), the 2006 Codie Awards recognize top products and companies demonstrating leading vision and achievement in software development, education technology and digital content. Each year, Codie Award judges select the top products from among the more than 1000 entries in over 70 categories.

‘The Codie Awards have become a well-respected industry achievement not simply because the products highlighted represent the leading edge of technology vision, but also because these products are proven and are helping leading organizations achieve new levels of operational efficiency and profitability,’ said Ken Wasch, SIIA President. ‘Finalists demonstrate that rare combination of product innovation and old-fashioned customer success. With tremendous competition in the Best Customer Relationship Management category, being named a finalist is a significant achievement for Maximizer Software.’

The Codie Awards are judged through a two-round process – with first round selections intensively reviewed by a panel of information technology journalists, industry luminaries and industry analysts. In the second and final portion of the judging process, members of the Software & Information Industry Association select from the remaining group of finalists. Winners are selected through a combination of first round ranking and the votes of their SIIA member peers.

‘It is an honor to be recognized by the SIIA as a finalist in this year’s Codie Awards, “ said Tom Bennett, Office of the President and Chief Technology Officer, Maximizer Software. “This is additional reinforcement that we continue to provide small and medium-sized enterprises with full-suite sales, marketing, customer service and support functionality that can be deployed quickly to support their growing businesses. With the release of Maximizer Enterprise 9 which incorporates on-demand access, enhanced handheld synchronization and even faster deployment and administrative options, we’re demonstrating our ongoing commitment to helping small and medium-sized enterprises succeed with CRM.’

This latest honor caps a year in which Maximizer Software achieved significant momentum and awareness in the market for small and medium-sized enterprise customer relationship management and contact management solutions. In the last 12 months, Maximizer Software has been: highlighted as a leader in Forrester Research’s comprehensive evaluation of the top on-premise sales force automation (SFA) vendors; voted a “CRM Market Leader” in both the “Sales Force Automation” and “SMB Suite” categories by CRM Magazine; listed among Software Magazine’s “Software 500” for the third consecutive year; rated ahead of Act! and Goldmine in the “Contact Management” category of CRM Guru’s Summit Awards; tapped as a winner of Customer Inter@ction Solution’s 2005 CRM Excellence Awards; named a “Mid-Market Product of the Year by VARBusiness Magazine and chosen as a Top 15 CRM package by ISM Inc., CRM strategic advisors for the fourth consecutive year.

Maximizer Software Wins ISM “Top 15 CRM Small & Medium Business Software Award” for fourth consecutive year
VANCOUVER , BRITISH COLUMBIA – February 28, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that ISM Inc., CRM strategic advisors, has selected the Company’s ‘Maximizer Enterprise’ software as a winner of the “Top 15 CRM Small & Medium Business Software Award” for 2006. This is the fourth consecutive year ISM has selected Maximizer Software to its list of top CRM vendors.

“With the recent release of Maximizer Enterprise 9, Maximizer Software continues to provide what small and medium-sized businesses need – proven, powerful customer relationship management software that can be deployed very quickly,” said Barton Goldenberg, President, ISM. “ISM congratulates Maximizer Software on its more than ten years of experience helping growing businesses achieve success with the help of CRM technology.”

Maximizer Enterprise was selected from dozens of CRM software packages, which were tested by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to a comprehensive list of evaluation criteria, including 110 business functions, 49 technical features, and 17 user support features. As part of the evaluation process, ISM also conducts a survey of first-hand users of the various products tested – asking them to describe their experiences deploying, administering and everyday use of the system. A key element of the user survey includes the total cost of ownership and time required to get the system up and running.

“Everyone on the Maximizer Software team is very proud to be honored with this prestigious distinction for the fourth consecutive year,” said Tom Bennett, Office of the President and Chief Technology Officer, Maximizer Software. “Maximizer Enterprise 9 is designed to support the full sales automation, marketing, customer service and support requirements of small and medium-sized enterprises – including business intelligence and access via the most popular wireless hand held PDA devices. This award further reinforces our commitment to innovation and spanning the gap between our customers’ business requirements and our technical capabilities.”

The Top 15 selections are featured in ISM’s 14th edition of The Guide to CRM

Automation and in a Top 15 CD available at www.ismguide.com.

This latest honor caps a year in which Maximizer Software achieved significant momentum and awareness in the market for small and medium-sized enterprise customer relationship management and contact management solutions. In the last 12 months, Maximizer Software has been: highlighted as a leader in Forrester Research’s comprehensive evaluation of the top on-premise sales force automation (SFA) vendors; voted a “CRM Market Leader” in both the “Sales Force Automation” and “SMB Suite” categories by CRM Magazine; listed among Software Magazine’s “Software 500” for the third consecutive year; rated ahead of Act! and Goldmine in the “Contact Management” category of CRM Guru’s Summit Awards; tapped as a winner of Customer Inter@ction Solution’s 2005 CRM Excellence Awards; and named a “Mid-Market Product of the Year by VARBusiness Magazine.

VANCOUVER, BRITISH COLUMBIA – February 22, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that it is now shipping Maximizer 9. Maximizer 9 is a sales and contact manager designed to help individuals, home offices and small businesses succeed by helping them maximize their time, create satisfied customers, and increase sales.

“As a real estate professional, Maximizer has significantly increased the volume of my business, not only in terms of referrals, but also repeat business,” said Diane Cardoso, Managing Broker, Prudential United Realty Jesani, a Vancouver, British Columbia-based real estate firm. “Past clients are coming back to me for their real estate needs because they appreciated the personalized service I was able to provide. The ability to recall even the smallest of details about my clients goes so far in this business and Maximizer helps me do this.”

With Maximizer 9, users can easily manage and profile customers and prospects, track every sale from lead to close and maintain long-lasting relationships to increase repeat business. Highlights of Maximizer 9 include a new action planner for organizing and planning series of events, highly-tailored and easy-to-use reporting with Crystal Reports XI Professional and improved synchronization to Microsoft Outlook and the most popular handheld PDA devices.

“Maximizer 9 is designed to give small businesses and individuals ready access to powerful sales and contact management functionality in an easy-to-use and very cost effective out-of-the-box system,” said Tom Bennett, Office of the President & Chief Technology Officer, Maximizer Software Inc. “With enhanced business intelligence features, integration of popular productivity tools such as Microsoft Outlook and Intuit QuickBooks and improved synchronization with the leading handheld PDA devices, small businesses and home offices have never been better positioned for success.”

New and enhanced features of Maximizer 9 include:

Maximizer’s new Action Planner: allowing users to stay organized by planning a series of tasks and appointments to make sure that nothing slips through the cracks.

Improved MicrosoftOutlook& Handheld PDA Synchronization: providing 2-way synchronization with Maximizer and Outlook calendars. Improved wireless device synchronization gives users the ability to synchronize customer and schedule information using many of the most popular wireless devices including RIM BlackBerry, Pocket PC and Palm OS devices.

Streamlined Opportunity Management: lets users create an opportunity for every potential sales deal – and track the probability of closure throughout the sales cycle.

Improved User-Defined Fields : makes profiling customers and other key activities easier with categorized, user-defined fields organized in the way that the salesperson prefers.

Enhanced BI and Reporting: more than 100 pre-configured reports and the addition of Crystal Reports XI Professional – a wizard that walks users through the steps required to create highly-personalized reports.

Improved CTI (Computer Telephony Integration): lets users call contacts right from within Maximizer and automatically bring up the profile of incoming calls.

Improved Data Integrity Controls: allows users to specify the way they want contact information to be checked for duplicates in the system and ensure that a consistent methodology is followed when entering contact information into the system.

Availability

Maximizer 9 is now available directly from Maximizer Software, or through a global network of Business Partners: http://www.maximizer.com/partners/find_bp.html

Pricing

Maximizer 9 is available at the single user price of $229.

VANCOUVER, BRITISH COLUMBIA – February 23, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced financial results for its fourth quarter and year ended November 30, 2005. The Company recorded strong revenue growth and its third consecutive year of profitability under generally accepted accounting principles (GAAP).

For the fourth quarter of 2005:

The Company’s total revenues increased $0.53 million or 12.2% to $4.9 million compared to $4.3 million in the previous quarter and $4.3 million in the corresponding quarter of 2004.
Operating expenses and cost of sales were $4.4 million compared to $4.2 million in the previous quarter and $4.1 million in the corresponding quarter of 2004.
Other expense were $0.1 million compared to $0.2 million in the previous quarter and a nominal amount in the corresponding quarter of 2004.
Net income under GAAP was $0.3 million compared to a loss of $0.1 million in the previous quarter and net income of $0.2 million in the corresponding quarter of 2004.
For the 2005 fiscal year:

The Company’s total revenues increased $1.0 million or 6.1% to $17.5 million in 2005 from $16.5 million in 2004.
Operating expenses and cost of sales were $17.0 million compared to $16.0 million in 2004.
Other expense was $0.3 million compared to $0.1 million in 2004.
Net income under GAAP was $0.1 million in 2005 compared to $0.3 million in 2004.
“We are very pleased to report that Maximizer Software further grew its revenues and recorded its third consecutive year of profitability in 2005,” said John Caputo, Office of the President and Chief Financial Officer, Maximizer Software. “We are confident that we will continue to build on our successes in 2006.”

 HIGHLIGHTS

Increasing Revenue

Total revenues increased 6.1% to $17.5 million in 2005 from $16.5 million in 2004. The breakdown of revenues by region was as follows:

The Americas region recorded revenues of $10.1 million in 2005 compared to $8.6 million in 2004.
The EMEA region recorded revenues of $3.8 million in 2005 compared to $4.0 million in 2004.
The Asia Pacific region recorded revenues of $3.5 million in 2005 compared to $3.8 million in 2004.
 Increasing Profitability

The Company achieved operating income of $0.4 million in 2005 compared to $0.4 million in 2004. Net income was $0.1 million in 2005 compared to $0.3 million in 2004. The breakdown of net income by region was as follows:

The Americas region recorded net income of $0.8 million in 2005 compared to $1.0 million in 2004.
The EMEA region recorded a loss of $0.2 million in 2005 compared to a loss of $0.4 million in 2004.
The Asia Pacific region recorded a loss of $0.5 million in 2005 compared to a loss of $0.4 million in 2004.
 Expanding Customer Base

Maximizer Software continued to deliver on its ‘Two Brands for Two Markets’ strategy increasing its sales of ‘Maximizer Enterprise’ to the small to medium-sized enterprise (SME) market, and ‘Maximizer’ to the small office/home office (SOHO) market. In 2005, over 600 new and 2,400 existing customers purchased or upgraded more than 25,700 seats of ‘Maximizer Enterprise’. Of these customers, over 600 purchased more than 8,200 seats of ‘Maximizer Enterprise 9′, the Company’s latest release, which started shipping in November 2005.

Also in 2005, over 2,100 new and 3,200 existing customers purchased over 10,500 seats of ‘Maximizer’. Of these customers, over 5,200 purchased more than 10,200 seats of ‘Maximizer 8′, the Company’s latest release, which started shipping in May 2004.

The Company’s new customers span a variety of industries in each of Maximizer

Software’s three geographic regions, the Americas, EMEA and Asia Pacific, some of which include:

Americas:

AM Best Company; Birlasoft Inc.; Calumet Electronics Corporation; Dundee Securities Corporation; Gemcom Software International; Global Financial Aid Services Inc; Hayden Communications Inc.; Healthspring USA LLC; Heritage Pacific Leasing; Medtox Laboratories, Inc; PlayPower, Inc.; PWL Capital Inc.; Redemtech, Inc.

EMEA:

Astra Zeneca; Cooper Security; De La Rue Cash Systems AG; Denovo Partnership; DHI Medical Group; Eggar & Co (Chemicals) Ltd.; First Press; Instituto Francaise dAtene; Manchester Metropolitan University; Pail Pac (PTY) Ltd; Property Vision; Schoeller Network Control; Serco Services; Soil Instruments Limited

Asia Pacific:

Alliance Insurance; APN News & Media; BenQ Australia; Brannelly Financial Pty Ltd.; Combined Insurance; Guamcell; Hutton and Northey Sales; Interek Testing Services Shenzhen; Marine Safety Victoria; Sharp Plywood; SMBC Capital Markets Limited; Sports Knowledge Australia; Trackerjack Australasia Pty Ltd.; Willment Travel

Increasing Brand Recognition

Maximizer Software received many product and company awards and recognition, as well as being featured in numerous technology, trade and business publications in 2005, all of which helped increase the Company’s brand recognition.

‘Maximizer Enterprise’ and ‘Maximizer’ received ten significant product awards in 2005:

Customer Inter@ction Solutions’ ‘Product of the Year’ award,
SIIA’s 20 th annual Codie Awards, Finalist Status,
CNET’s ‘Very Good’ rating of 8 out of 10,
ISM’s “Top 15 CRM Small and Medium Business Software” award,
VARBusiness magazine’s “Mid-Market Products of the Year” award,
Communications Solutions’ “Product of the Year” award,
CRMGuru.com’s ”Summit Award for CRM Solution Excellence”,
Customer Inter@ction Solutions’ ”CRM Excellence Award”,
CRM Magazine’s ”CRM Market Leader” in ”Sales Force Automation”, and
CRM Magazine’s ”CRM Market Leader” in ”SMB Suite CRM”.
Maximizer Software was also named one of Canada’s Top Technology Companies by the Branham Group in their “Branham300”, one of the world’s largest software organizations in Software Magazine’s “Software 500” and achieved Gold Certified Partner Program status in Microsoft’s ISV/Software Solutions core competency.

Further, in 2005 Maximizer Software was named as a ‘Leader’ in Forrester Research’s comprehensive evaluation of the top midmarket sales force automation (SFA) vendors for small businesses. Maximizer Software received Forrester’s highest score in the ‘Current Offering’ category which covered key areas such as; product breadth, deployment options, verticalization, setup and configuration, sales management, sales analysis, usability, access, integration, services and cost.

Maximizer Software was also featured and mentioned in more than 50 articles in key technology, trade and business publications in 2005, including 1to1 Magazine, Backbone, BC Business, B2B, Business In Vancouver, CNET, Communications Solutions, Computer Dealer News, Contact, CRMGuru, CRM Today, Customer Inter@ction Solutions, DestinationCRM, Entrepreneur Magazine, Inc., Intuit’s Developer Network newsletter, IT Toolbox, Microsoft Momentum Newsletter, Sales & Marketing Management, SearchCRM, SmallBizTechnology, SMBXtra, The Vancouver Sun, TMCNet, and VARBusiness. As a result of these articles, Maximizer Software was mentioned to a total potential audience of over 30 million people in 2005.

Download Maximizer’s FY 2005 Fourth Quarter Financial Results

Leading organizations purchasing flagship Maximizer Enterprise CRM Suite number in the hundreds in first month since release
VANCOUVER, BRITISH COLUMBIA – February 21, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced the successful adoption of Maximizer Enterprise 9. In its first month of general availability, more than 400 leading organizations purchased or upgraded a total of more than 3,000 seats of Maximizer Enterprise 9. The system, which began shipping on November 8, 2005, is specifically designed to address the unique CRM requirements of small to medium-sized enterprises and corporate divisions of large enterprises.

“Maximizer Enterprise 9 has the potential to provide our customers with a lower total cost-of-ownership than any other CRM system,” said Liz Wolfe, President, Wintec Group, Maximizer Software’s most recent US Business Partner of the Year. “We’re impressed with the customizable Web portals in Maximizer Enterprise 9. Maximizer Software has provided customers with access to Web portals that mirror the look and feel of the Windows client interface. This on-demand Web access means customers can get real-time CRM information – including new executive dashboards, through any Web browser while keeping their data in-house and secure.”

Maximizer Enterprise 9 customers span a wide range of industries such as manufacturing, financial services, high-tech, retail and real estate.

“The immediate success of Maximizer Enterprise 9 is strong reinforcement that we continue to deliver a product that supports the way small to medium-sized enterprises work,” said John Caputo, Office of the President and Chief Financial Officer, Maximizer Software Inc. “Maximizer Enterprise 9 offers these growing companies a full sales, marketing, and customer service and support suite – allowing them to manage the complete relationship with their own customers from a single, quickly deployed and easy-to-use application.”

Maximizer Enterprise 9 represents the most feature rich and tightly integrated release in the CRM industry. Some new features available to small to medium-sized enterprises with Maximizer Enterprise 9 include: enhanced business intelligence such as executive dashboards and support for Business Objects Crystal Reports XI; productivity enhancements that provide deeper integration of Microsoft Office applications and improved synchronization with the most popular hand-held devices; and options for even faster deployments.

TigerStop LLC chooses Maximizer Enterprise to help drive revenues, streamline processes and fuel research and development

VANCOUVER, BRITISH COLUMBIA – December 12, 2006– Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that TigerStop LLC, a global leader in stop/gauge and pusher systems, has replaced its Salesforce.com system with Maximizer Enterprise integrated to its existing Macola enterprise resource planning (ERP) package. The company selected Maximizer Enterprise for its easy-to-learn user interface, rapid deployment options and proven integration capabilities.

Based in Vancouver, Washington, TigerStop LLC is the global leader in stop/gauge and pusher systems designed to improve the efficiency of manufacturing processes in the plastics, woodworking and metal industries. The manufacturer’s flagship TigerStop product is in use at more than 10,000 companies spanning a wide variety of manufacturing applications. The company relies on a global network of highly specialized and geographically distributed channel partners to take its products to market – offering customers the expertise and local support of a distributor close to home.

To manage global operations including tracking relationships with distributors, handling sales through the channel, customer service and support and accelerating research and development efforts, TigerStop went to the market in search of a customer relationship management system. Having experienced business-jeopardizing technical issues with the company’s initial Salesforce.com deployment, TigerStop selected Maximizer Enterprise and has now integrated the system with its mission-critical Macola ERP transaction system.

“We seriously considered re-implementing Salesforce.com but given the importance of the project and the major costs involved, we did in-depth due diligence on a number of alternatives, “said Ed Scott, Information Technology Manager, TigerStop LLC. “In the end, our choice was simple; Maximizer Enterprise offered the functions and flexibility we needed, excellent options for a fast rollout – all at a compelling price point. Maximizer Software also demonstrated that it could ease us through the transition with expert consulting support and integration to our Macola ERP system.”

With close integration between TigerStop’s Macola ERP package and Maximizer Enterprise, the company has an end-to-end system for managing its business. Today, when a sales lead comes in from a tradeshow or magazine ad, Maximizer Enterprise Workflow Automation automatically assigns the lead to the appropriate account manager. Account managers can then assign the lead to a dealer and track the opportunity with the system’s Opportunity Manager. Quotes can then be generated in the system, changed at any time using Workflow Automation and sent automatically into the Macola engine to process the order.

With the new CRM process in place, TigerStop’s R&D team is able to access a comprehensive repository of interactions with customers, dealers and prospects. Using this newly-created visibility, the team can examine product feature requests, better understand product feedback and identify patterns in the actual in-production use of its products.

According to Peter Callaghan, Chief Sales Officer, Maximizer Software, “TigerStop is an organization that has a smart, clearly thought out vision for how to harness technology to improve the support it provides to its customers. The company demonstrates the technological savvy and focus on customer satisfaction that comes from experience. This, combined with proven systems like Maximizer Enterprise and Macola, position the company for continued success.”

CCMC deploys Maximizer Enterprise for complete customer management
VANCOUVER, BRITISH COLUMBIA – December 5, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that CCMC Inc., a leading provider of integration solutions for the financial services industry, has deployed Maximizer Enterprise.

Headquartered in Altamonte Springs, FL, CCMC Inc. is a leading provider of interfaces and custom software solutions for the financial industry. CCMC’s Bridge products can be found in over 800 banks, credit unions and mortgage companies ranging from $2 million to over $15 billion in assets across the United States. HostBridge, HomeBridge, WebBridge and CheckBridge are designed to integrate key business processes, streamline workflow and improve productivity.

With more than 55 Bridge products, and a growth rate averaging more than 30 percent annually, CCMC required a more robust and expandable solution to manage sales and service activities in addition to monitoring new product development.

“Maximizer Enterprise provides the right solution at the right time for successful management of CCMC’s explosive growth. We selected Maximizer Enterprise for its complete sales and marketing, customer service and reporting capabilities. Integration with Microsoft Outlook and Intuit QuickBooks is also a real plus,” said Dave Willis, President of CCMC Inc.

Maximizer Enterprise provides automation that eliminates many of the manual tasks that slow CCMC’s response time on client inquiries. Customer service now has access to an extensive knowledge base and can manage all aspects of relationships with customers from a single, easy-to-use system. Through tailored views, user defined fields, custom reports and a variety of tracking functions, CCMC can now provide more timely, personalized care for clients and react more quickly to new product needs.

According to Peter Callaghan, Chief Sales Officer, Maximizer Software, “CCMC demonstrates a solid strategy by utilizing Maximizer Enterprise for centralizing corporate systems and tying important information together. With the system the company now has in place, it will gain a much broader understanding of its clients and their needs. This improved perspective allows them to be properly positioned for continued growth while continuing to provide timely, proactive customer service.”

Offers free ACT! conversion assistance consulting time as incentive for small businesses to leave ACT! for Maximizer
VANCOUVER , BRITISH COLUMBIA – November 15 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced the availability of its ACT! to Maximizer Migration Program. The program offers small businesses a low-risk opportunity to upgrade from ACT! to Maximizer Software’s popular sales and contact management system Maximizer 9. Key features of the migration program include aggressive pricing on Maximizer 9 as well as complimentary ACT! conversion assistance from North American-based technical support consultants.

The Migration Program which became available to ACT! customers November 1 is already seeing traction among small businesses, “For some time we’ve been considering options for replacing our ACT! implementation but we were concerned about losing momentum while we switched from ACT! to the replacement,” Mike Ryan, President, Cactus Mailing. “The ACT! to Maximizer Migration Program is addressing this for us with a 15 day pilot and a helping hand from experienced consultants as we make the move. Some CRM vendors will offer giveaways or promotional gimmicks. With this program, Maximizer is showing that they are concerned about the health of my business.”

Program Details

The Maximizer Software ACT! to Maximizer Migration Program is designed to provide small businesses with a smooth transition to the Maximizer and Maximizer Enterprise product family.

At a purchase price of $189, the Migration Program includes:

A CD or Internet download copy of Maximizer 9;
A complimentary hour of ACT! Conversion Assistance from Maximizer Software’s experienced, North-America-based technical support consultants;
A complimentary copy of the Maximizer 9 Training Kit and multimedia CD.
All small businesses considering Maximizer 9 are also invited to conduct a complimentary 15 day trial of the system to ensure it meets their requirements.

Features offered by Maximizer 9 that are not available to small businesses using ACT!:

Industry-specific versions for Financial Services, High Tech, Legal Services, Professional Sales and Home Offices. Both ACT! and Maximizer offer a version for Real Estate;
Complete support for popular Windows Mobile-powered hand held devices;
Responsive performance on minimum hardware requirements;
Industry-leading reporting capabilities from Business Objects Crystal Reports XI;
eCommerce-enabled Web site creation including order management;
Income and expense management; and
A short learning curve to upgrade to full CRM suite functionality in Maximizer Enterprise.
For more comparative information on ACT! and Maximizer 9 please visit:

http://www.maximizer.com/solutions/maximizer/act-alternative.html

The ACT! to Maximizer Migration Program is also available for ACT! customers who require multiple user bundles. These companies can select five or ten-user Team Packs of Maximizer and receive special pricing, ACT! to Maximizer conversion assistance and complimentary training materials.

According to Peter Callaghan, Chief Sales Officer, Maximizer Software, “Based on feedback from our new customers, we recognized a significant pent-up demand among ACT! customers looking for alternatives. Our ACT! to Maximizer Migration Program provides small businesses with the power of choice. We are empowering small businesses to transition to a proven product backed by a company that understands what small businesses want from their CRM system.”

PunchStock links CRM with top enterprise resource planning package to enhance customer experience
VANCOUVER, BRITISH COLUMBIA – November 21, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that PunchStock, a leading resource for royalty-free and rights-managed imagery for the advertising and design industry has selected Maximizer Enterprise for integration to its Microsoft Dynamics ERP system.

Headquartered in Madison, Wisconsin, with offices in Seattle, New York, and London, PunchStock is a leading global provider of imagery used by artists, graphic designers and advertisers. In addition to extensive collections of rights-managed and royalty-free images, the company also provides its clients with access to its professional creative researchers – whose expertise saves clients time and resources in selecting the right imagery to match a particular creative concept.

With the opening of new offices and significant additions to its product line at a time when the company is experiencing double-digit annual growth, PunchStock realized that it required a means of ensuring an efficient, personalized customer experience despite its rapidly-expanding client base. The company also sought to take advantage of its existing Microsoft Dynamics enterprise resource planning system. Having reviewed customer management systems from Salesforce.com and Sage Software, and many others, PunchStock selected Maximizer Enterprise for its proven client management functionality and potential for integration with Microsoft Dynamics.

“Providing our customers with an exceptional selection of royalty-free and rights-managed images along with a convenient, personalized client experience are important aspects of our long-term competitive strategy,” said Curt Chambers, Chief Operating Officer, PunchStock. “By deploying leading-edge technologies from Microsoft and Maximizer Software, we are giving our salespeople and research staff the tools they need to manage the complete client experience.”

Using Maximizer Enterprise tightly integrated to PunchStock’s Microsoft Dynamics ERP system, PunchStock will be able to automate many of the routine tasks and key moments in the client experience – reducing administrative busy work and improving its responsiveness with clients. The integrated system will help to manage Website inquiries, incoming phone inquiries, the quoting and invoicing process as well as order management. PunchStock will also be able to better understand the purchasing activities of its clients, including visibility into the number of quotes that turn into closed business and which products are selling better than others. The company’s marketing department can then use this information to better segment its marketing campaigns and create more customized promotions. And, because Maximizer Enterprise is integrated with Microsoft Outlook, email interactions such as quote requests and approvals can be managed within the system.

According to Peter Callaghan, Chief Sales Officer, Maximizer Software, “Linking top technologies from Microsoft and Maximizer Software is a smart strategy. With complete visibility into client preferences and buying patterns, PunchStock will be better positioned to service their clients with a customer experience that is both timely and relevant.”