MEDIA ALERT: RightNow Technologies To Host Federal User Group on April 10, 2007

Bozeman, MONT. (April 4, 2007) —

Who:
Next-generation, on demand CRM provider, RightNow Technologies

What:
Federal User Group – RightNow Technologies public sector customers such as the Air Force Recruiting Services and the U.S. Department of Housing and Urban Development, gather together to share best practices and discuss top government IT issues.

When:
April 10, 2007 at 10:00 am EDT-3:00 pm EDT

Where:
L’Enfant Plaza Hotel, 480 L’Enfant Plaza, SW, Washington, DC

Why:
This government-focused gathering will feature detailed RightNow 8 product sessions, as well as presentations from federal agencies currently using the RightNow solution.

More Info:
RightNow Technologies FUG

Industry Veteran Thomas W. Kendra Joins RightNow Board of Directors

Bozeman, MONT. (April 3, 2007) — RightNow(R) Technologies (NASDAQ: RNOW) announced that Thomas W. Kendra joined its board of directors on March 30, 2007. Kendra will also serve on the company’s audit committee.

Kendra is currently the group president of the Security and Data Management Group (SDMG) at Symantec Corporation. Prior to this position, he was the group president of Worldwide Sales and Services. Before joining Symantec in January 2004, he spent 26 years at IBM.

“We are very pleased to have an executive of Tom Kendra’s ability and experience serve on our board,” said Greg Gianforte, CEO of RightNow. “His insight and counsel will be of great value to the company as we pursue the next stage of our growth.”

“I am honored to be joining the RightNow board of directors,” said Kendra. “RightNow solutions help organizations outperform competitors through the power of positive customer experiences; and they do this in a very cost effective way by delivering the software as a service. This is an exciting time in the software industry as customer relationship management and SaaS drive the market forward and I’m eager to help RightNow as it takes a leadership role.”

RightNow Technologies to Announce First Quarter 2007 Financial Results

Bozeman, Mon (April 3, 2007) — RightNow(R) Technologies (NASDAQ: RNOW) today announced that it will issue its earnings release for the first quarter 2007 after the market close on Wednesday, April 25, 2007. RightNow will host a conference call to discuss the results at 2:30 p.m. Mountain Time (4:30 p.m. Eastern Time) on the same day.

Please dial (800) 565-5442, or outside the U.S. (913) 312-1298, to access the conference call at least five minutes prior to the 2:30 p.m. MT start time. A live webcast of the call will also be available at RightNow Technologies Shareholder.com under the Investor Webcasts menu. An audio replay will be available between 5:30 p.m. (MT) April 25, 2007 and 10:00 p.m. (MT) May 8, 2007 by calling (719) 457-0820 or (888) 203-1112, with passcode 8594471. The replay will also be available on our website at RightNow Technologies Shareholder.com.

RightNow Delivers Tailored Solution for Higher Education

New Solution Helps Learning Institutions Cost Effectively Recruit and Retain Students
Bozeman, MONT. (March 28, 2007) — RightNow(R) Technologies (NASDAQ: RNOW) today announced the availability of RightNow Higher Education, a new offering that combines its next-generation customer relationship management (CRM) solution with its extensive experience working with more than 100 higher education institutions such as Columbia University, DeVry University, Imperial College London, Minnesota State Colleges and Universities, and New York University. The new turn-key solution will help institutions recruit, retain, and inform students.

Based on RightNow 8, the company’s enterprise-class, on demand solution for service, sales and marketing, RightNow Higher Education includes pre-configured guides or templates based on industry best practices, that are designed to help learning institutions dramatically improve recruitment and retention efforts while reducing costs. It is available under RightNow’s software-as-a-service delivery model, which allows learning institutions to implement quickly, without having to make extensive investments in infrastructure.

Higher education institutions consider recruitment of qualified students a top priority, one that is increasingly challenging given budget constraints, competition from other schools, and Internet-savvy prospective students that expect easy, immediate access to information. RightNow Higher Education includes recruitment guides that can help an institution drive and track the recruitment process. The guides make it easy for schools to monitor the status of prospective students, the strategy used to recruit a student and specific follow-up tasks assigned to university staff related to each prospective student.

Using RightNow, Victoria University of Wellington, New Zealand, is able to deliver highly personalized information to a diverse range of prospective students while meeting extremely tight cost constraints. “RightNow has helped us quickly, accurately and cost effectively communicate with prospective students, bolstering our recruiting efforts,” said Charles Brooks, the university’s international e-marketing manager.

After successfully recruiting students, schools then focus on retention. Providing immediate, online access to a wide range of information is one way learning institutions can keep students and parents happy and strengthen retention rates. RightNow Higher Education includes campaign guides, based on industry best practices, to help schools deliver timely information to students and parents. These campaign guides make it easy to quickly roll out student services campaigns that proactively inform students about critical activities such as academic advising, registration and financial aid.

In addition to proactive communication, RightNow provides immediate and accurate information for students, parents and alumni online. For example, the University of Houston (UH) uses RightNow to provide students with instant and up-to-date information on academics, financial aid and campus life. Through a RightNow-powered “Ask Shasta” system, UH has been able to provide this information over the web, dramatically reducing incoming phone calls and emails. UH estimates this reduction in incoming inquiries has saved the university approximately $1 million annually. “RightNow has had a major impact on the quality-of-experience we are providing to our students,” said Betty Roberts, the former UH vice president of technology support services. “We are getting valuable information to people where and when they need it, and we are doing it at less cost to the university than ever before.”

RightNow Higher Education also includes analytical and reporting tools designed specifically for higher education, which allow organizations to keep track of their progress in achieving recruitment and retention goals. “With more than 100 higher education clients, RightNow has gained a great deal of insight into the challenges these organizations face in providing information and support to students, parents and alumni,” said Greg Gianforte, CEO of RightNow. “We’ve combined our knowledge and industry best practices with RightNow 8, our most advanced product release ever, to provide a tailored solution that will help learning institutions all over the world better serve students.”

For more information about how RightNow Higher Education can help ensure exceptional student experiences, join the RightNow web cast today, March 28, at 8:30 am PT. To register for the web cast go to: RightNow Technologies

iRobot Selects RightNow to Optimize Customer Experience Across Multiple Support Channels

Bozeman, MONT. (March 26, 2007) — RightNow(R) Technologies (NASDAQ: RNOW) today announced that iRobot Corp. (NASDAQ: IRBT) has selected RightNow to unify, manage, monitor and analyze all voice, web, email and chat communications with its home robot customers. A global leader in practical robots, iRobot designs robots that help people tackle dull, dirty and dangerous tasks.

In their ongoing strategic objective to deliver the best customer service in the industry, iRobot selected RightNow after an extensive evaluation of competing customer relationship management (CRM) solutions. Key factors in iRobot’s decision were the completeness of RightNow’s solution—including its robust marketing, voice and web self-service applications, its ability to present metrics for all communication channels in a unified dashboard, and its multi-language support. By taking advantage of RightNow’s on demand delivery model, iRobot has provided system access to internal users, outsourcers and business partners worldwide without building a cost-intensive IT infrastructure.

To succeed in the consumer robot market, iRobot has been aggressively evolving its customer support organization, processes and technical infrastructure to assure the highest quality post-sales support experience for its sophisticated customer base. The company uses RightNow to gain insight into customers’ needs. By analyzing customer interactions across all communication channels, iRobot is able to continuously improve products and processes to better meet customer requirements. In addition, iRobot uses RightNow Marketing to create and execute highly targeted email marketing campaigns and manage information about existing and prospective customers to better tailor future marketing outreach. RightNow’s automation and workflow capabilities have also helped to improve the efficiency of the company’s support operations.

“iRobot is committed to providing the highest quality service to our customers,” said Maryellen Abreu, director of global technical support, iRobot. “RightNow will help us deliver exceptional service to our global home robot customers by providing the latest information and consistent processes to our call centers, worldwide.”

Internet Yellow Pages Provider YP Corp Uses RightNow to Deliver Exceptional Customer Experiences While Reducing Costs

Bozeman, MONT. (March 21, 2007) — RightNow(R) Technologies (NASDAQ: RNOW) today announced that Internet Yellow Pages leader YP Corp. is using RightNow’s complete on-demand customer service, sales, and marketing solutions suite to support its growth strategy and reduce overhead costs.

YP Corp. selected RightNow after an extensive evaluation of available customer relationship management solutions. The company decided to adopt RightNow as its strategic technology for managing customer interactions, based on comprehensive functionality, ease of use, and adaptability to potential changes in the nature and scale of YP’s business. RightNow’s on-demand delivery model was also a critical consideration.

“At this significant point in our company’s evolution, it was essential for us to lay a strong foundation for future growth and profitability,” John Raven, YP Corp.’s chief operating officer, said. “The substantial investment we’ve made in RightNow is providing the technology we need to extend our reach and rigorously maintain our operating efficiency moving forward.”

RightNow Wins Product of the Year Award from Internet Telephony Magazine

Bozeman, MONT. (March 7, 2007) — RightNow(R) Technologies (NASDAQ: RNOW) today announced that RightNow Voice(TM) has received Internet Telephony Magazine’s 2006 Product of the Year Award. Editors selected RightNow Voice based on RightNow’s commitment to quality, innovation and excellence, while delivering a product that addresses real business needs.

RightNow Voice significantly improves the quality of the customer experience companies provide over the phone, while reducing operating costs, through voice self-service, call routing and contact management capabilities. RightNow offers 11 voice applications, including the recently delivered:

Web Click-To-Call Back,
which allows customers visiting a company’s web site to request that a representative contact them by phone;

Voice Outbound Survey,
which enables companies to automatically call customers to solicit feedback about recent interactions; and

Voice Caller Information Delivery,
which delivers customer information to contact center agents when customers using self-service opt to speak with an agent, eliminating the need for customers to repeat information they’ve already provided.

Within the past year, revenue from RightNow’s voice applications has increased more than 100 percent, as have the number of customers using these applications. Companies such as Electronic Arts, Samsung, and Overstock.com are taking advantage of RightNow’s Voice applications.

RightNow’s voice applications are available through RightNow’s software-as-a-service (SaaS) delivery model, which allows companies to implement them quickly, without having to make extensive investments in computing or telephony infrastructure.

RightNow Named a Leader in Independent Research Firm Midmarket CRM Evaluation

Bozeman, MONT. (February 23, 2007) — RightNow(R) Technologies (Nasdaq: RNOW) today announced it was named a leader in the Q1 2007 Forrester Wave(TM) report, Midmarket CRM Suites (February 2007). According to the report, “RightNow scores well in sales, service, marketing and analytics, making it more well-rounded than other choices on the market. The solution’s ability to support both B2B and B2C needs means it can provide strong CRM for firms selling in either model, as well as firms whose business spans both models.”

In evaluating RightNow’s CRM offerings, available through the software-as-a service (SaaS) deployment model, Forrester noted:

With a strong suite of tightly integrated tools spanning contact channels, RightNow presents a robust offering for customer service, especially for consumer-facing organizations.
RightNow is investing heavily in solving customer-facing challenges and improving its artificial intelligence and advanced technology capabilities.
RightNow delivers its solutions for a Day 1 Advantage on the concept of “start with results, build on success.” RightNow uses a phased implementation plan designed to deliver immediate high-impact results and then builds incrementally on that initial success.
“We are thrilled that RightNow has been recognized as a leader,” said Jason Mittelstaedt, vice president of marketing for RightNow. “This acknowledgement underscores what our customers have been telling us, delivering exceptional customer experiences is their most important job and our technology solutions are critical to their efforts.”

RightNow Delivers RightNow 8

Bozeman, MONT. (February 22, 2007) — RightNow(R) Technologies (NASDAQ: RNOW) today announced that a number of clients – including Activision, Toshiba, Pearson Technology Center, 170 Systems and the Minnesota State Colleges and Universities system – are already taking advantage of RightNow 8, its new enterprise-class, on demand solution for service, sales and marketing. Built to meet the needs of the most demanding global organizations, RightNow 8 is designed to be easy to use, quick to deploy and simple to customize and manage.

In related news, the company also launched the RightNow Customer Community. This online community provides tools and resources that help RightNow clients deliver exceptional customer experiences. More important, the community provides an environment for customers to network, collaborate and share best practices through forum discussions on product- and industry-specific topics, as well as other subjects.

“The RightNow Customer Community is an excellent resource,” said Ken Melrose, global security manager, eServices and Network Services, Proxim Wireless. “The discussion forums have been extremely helpful. By connecting with other RightNow clients, many of whom are addressing similar business issues, we’ve learned a great deal and have been able to adapt other clients’ best practices to use in our business.”