– Soffront CRM Honored for Outstanding Innovation –

Fremont, California, January 22, 2007 — Soffront Software, Inc. announced today that Soffront CRM has received a 2006 Product of the Year Award from Technology Marketing Corporation’s (TMC®) Customer Inter@ction Solutions® magazine (www.cismag.com). Customer Inter@ction Solutions has been the leading publication covering CRM, call centers and teleservices since 1982.

“As the leader of mid-market CRM software, we continue to add revolutionary features and functionality to our popular CRM product. Customers routinely tell us that when compared with other mid-market CRM solutions, Soffront CRM leads the competition in both functionality and price,” said Manu Das, president and founder of Soffront. “This award acknowledges our dedication to innovation and customer value.”

Soffront CRM is a powerful, flexible and affordable solution that readily adapts to a company’s processes, workflows and data needs. Available as an ASP hosted solution or as on-premise software, Soffront CRM is quick to implement, easy to use and offers powerful tools to integrate with back office solutions.

“Customer Inter@ction Solutions is proud to bestow Soffront with a 2006 Product of the Year Award. Each year, Customer Inter@ction Solutions magazine recognizes companies that have demonstrated excellence in technological advancement and application refinements,” said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Inter@ction Solutions. “Soffront has proven they are committed to quality and excellence in solutions that benefit the customer experience as well as ROI for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from them in the future.”

The Product of the Year Award winners for 2006 will be featured in the January and February 2006 issues of Customer Inter@ction Solutions magazine. For more information about the 2006 Product of the Year Awards, please visit www.tmcnet.com.

Fremont, California, January 9, 2007 — Soffront® Software Inc. www.soffront.com, the leader of mid-market CRM software, today announced that Savaria Concord Lifts Inc., has implemented Soffront CRM as an on-demand application to automate sales and lead distribution to partners. Savaria Concord Lifts, one of North America’s leading accessibility companies, provides home elevators, wheelchair lifts and stair chairs that facilitate mobility of people with special needs.

“Savaria Corporation acquired Concord Elevator, Inc. in 2005, thereby doubling our business volume and the amount of leads we receive,” explained Ian Clark, marketing manager, Savaria Concord Lift. “Prior to Soffront, leads were manually downloaded from automatically generated .txt files into Microsoft Access and then distributed to the appropriate dealers. This process was highly inefficient and not feasible once the size of the company expanded. We needed a more efficient way to automatically manage leads from multiple web sites.”

According to Clark, they looked at competing systems offered by well-known companies such as Salesforce.com and Siebel Systems prior to selecting Soffront CRM. “When we spoke with some of the biggest names in the industry at the end of 2005, they didn’t have the technology available to deliver a fully functional partner portal. They said that it would be available within a year, but the price they were quoting was cost-prohibitive. Not only could Soffront supply us with exactly what we needed now, they could implement it at a fraction of the cost,” explained Clark.

Using Soffront CRM, leads are automatically compiled from several websites into a common database. The software then distributes the leads to more than 1,400 dealers based on certain requirements. By accessing the partner portal, dealers can quickly and easily check on the status of orders or upload files. “Additionally, marketing can now measure the success of campaigns by tracking where leads originate,” added Clark. “This capability greater improves our budgeting process and helps us measure ROI.”

Fremont, California, October 23, 2006 — Soffront® Software Inc., www.soffront.com, a leading provider of CRM software, today announced that Ensafe Inc. has implemented Soffront CRM to improve their help desk operations. Ensafe is using Soffront On-demand CRM to increase help desk efficiency. Ensafe is also utilizing the software to develop a customer knowledge base and self help program. Ensafe (www.ensafe.com) provides environmental consulting services to clients worldwide.

Prior to Soffront, Ensafe was using email to track trouble tickets. “Handling help desk tickets through email was a time-consuming process with no real means of tracking issues,” said Joseph E. Petrie, MIS manager at Ensafe. “Soffront CRM now provides our IT department with a more efficient process, and it has allowed us to set up other functionality such as knowledge base and self-help.”

According to Petrie, Ensafe looked at other solutions before selecting Soffront. “We choose Soffront CRM because it was easy to use, cost effective, and feature-rich. I was very familiar with Soffront, because I had used it at a previous company and had been impressed with the product and its capabilities,” explained Petrie. “I felt that it was a good fit for our current needs here at Ensafe.”

Soffront Help Desk is the most mature help desk software in the industry for mid-size businesses, helping companies manage customer support tickets from submission to resolution. Ensafe is using the software for numerous processes including: ticket tracking, workflow, notifications to users/IT department, and knowledge base applications based on problem/solution.

“Since implementation, we have seen excellent results—better response times to end users and increased customer satisfaction,” noted Petrie. “The software has also helped us increase efficiency and decrease duplication of efforts. Overall, fewer man hours are spent on trouble ticket issues. I would estimate that our overall savings so far this year is approximately $65,000.”

–Soffront’s Exceptional Customization Capabilities Improve Customer Service, Help Desk, Sales, Marketing, and Workflow Processes–

Fremont, California, November 13, 2006 — Soffront® Software Inc. www.soffront.com, a leading provider of CRM software, today announced that ARNOC (Accurate Information Management, Inc.) has selected Soffront CRM to improve customer service, help desk, marketing, sales, and workflow processes. ARNOC (www.arnoc.com) is a systems management service company specializing in fault detection, automated notification/escalation, and network performance reporting.

Since implementation in June 2006, Soffront CRM is providing a complete CRM solution for two divisions within ARNOC—Network Management Services and Wireless Helpdesk Services. Prior to Soffront, each division used multiple applications, and each exchanged information primarily via email. “Managing with group email accounts is an inefficient way to share, track, and store data,” explained Joe Cox, director, data center services at ARNOC. “With Soffront, we were able to resolve several business challenges. We consolidated multiple systems between two divisions, implemented more efficient processes to track and archive customer information, and improved workflow.”

According to Cox, ARNOC selected Soffront CRM because of its easy to use customization tools. “Many software companies think of customization as an afterthought—something added after the product is completed to satisfy special feature requests. With Soffront, customization was built into the product from the ground up.”

“We can customize anything we want,” Cox continued. “For example, login screens are customized by division. Each screen reflects a different preference or detail of information, based on pre-determined qualifications and needs.”

Another example of Soffront’s customization capabilities is reflected in the workflow process. “We can create multiple steps in the workflow and define what order things will happen. When a ticket is opened, we track the entire workflow from beginning to end, implementing intermediate status settings throughout the process. Customer satisfaction is increased, because our customers get a clear picture of their project status at every step in the process.”

— Soffront Will Provide a Global, Integrated CRM/Order Processing Solution —

Fremont, California, October 16, 2006 — Soffront® Software Inc. www.soffront.com, a leading provider of CRM software, today announced that Operon Biotechnologies, Inc. www.operon.com, has selected Soffront CRM to improve their customer service, marketing, sales, and IT support desk. Operon Biotechnologies is a global leader in custom oligo nucleic acid synthesis (manufactured using DNA and RNA building blocks.) Their products are used by researchers in the Life Sciences industries.

Soffront CRM will provide Operon with a complete CRM and order processing solution. Operon’s marketing, sales, and customer service departments will use the software for numerous global activities such as accessing comprehensive customer history records, integrating reports, exploring data mining possibilities, and implementing sales and marketing campaigns.

“After screening approximately ten CRM packages and implementing a detailed evaluation on our top five choices, we selected Soffront,” explained Beat Stemmler, Manager IT CRM/ERP at Operon. “Soffront fulfilled all of our requirements better than any other solution. Soffront CRM is extremely flexible and priced within our budget. Additionally, we enjoyed a pleasant, reliable relationship with Soffront support during the entire evaluation period.”

According to Stemmler, Soffront CRM provides Operon with all of the benefits of a standard software package combined with the flexibility needed to implement all necessary customizations and specifications. “The possibilities of the product are amazing; one of the biggest advantages of the software is its flexibility.”

To provide a complete companywide solution Operon purchased numerous modules of the Soffront CRM product suite, including customer service, customer portal, marketing automation, direct mail campaign, sales force automation, employee help desk, and defect tracking. Stemmler continued, “We expect a positive impact on our churn rate, new customer growth rate, and total customer satisfaction. In addition the management and top management will get a tremendously improved system for analysis and decision making.”

Fremont, California, October 9, 2006  — Soffront® Software Inc., www.soffront.com, a leading provider of CRM software, today announced that Excel Energy Technologies, Ltd. has implemented Soffront CRM as a hosted application to improve customer service and better track customer information. Excel provides a fully-integrated enterprise system to manage and monitor key equipment such as HVAC, refrigeration, and lighting at hundreds of sites for national chain businesses.

“The Soffront CRM software has improved our ability to track customer data and act more quickly and efficiently on that information,” said Mark A. Agee, president and COO of Excel. “We track everything—service tickets, customer requests, work orders, installed equipment, monitoring statistics, and service calls. With Soffront, we can keep more detailed records and compile comprehensive reports in less time.”

Excel reviewed numerous solutions and chose Soffront CRM because it best met their needs. Ease of customization and web-based functionality were two features that were extremely important to Excel.

“We are impressed with the flexibility of the software. We can easily change cosmetic items on the desktop to meet individual preferences,” explained Randy Crow, Customer Service Manager, “We can also customize the software to meet additional functionality requirements, such as adding fields to tables to denote the status of monitored equipment.”

A web-based solution was an absolute requirement for Excel because they have a geographically dispersed workforce. Regardless of location, employees can easily access Excel’s ticketing system via the Internet.

According to Crow, the ability to automatically link files to customer accounts is an important feature of the software. “We can easily link drawings, spreadsheets, emails, devices, sensors, and reports to a customer’s account. All of the tracked information about the customer, down to the serial number on a piece of equipment, is automatically linked to that customer. This capability saves us a tremendous amount of time and provides us with valuable information that is easy to access.”

Fremont, California, August 8, 2006 — Soffront® Software Inc., www.soffront.com, a leading provider of CRM software, today announced that New England Controls has substantially improved their service and support processes and capabilities since deploying Soffront’s popular CRM software in June of 2005. Soffront CRM is used by the SureService division of New England Controls, a supplier of distributed control systems to automate manufacturing processes.

Prior to implementing Soffront CRM, tracking and organizing service contracts and related activities at New England Controls was extremely labor intensive. “We realized that our service group needed to implement better business processes in order to justify the value of the consulting and support services we provide,” explained Josh Brotherton, SureService Manager, New England Controls.

The company looked at numerous CRM options, but chose Soffront because they wanted an on-premise solution that was also flexible and customizable. “Soffront is a crucial tool for our success,” said Brotherton. “The software allows us to demonstrate to our customers the remarkable value-add of our service contracts. Additionally, Soffront’s comprehensive features and flexibility has helped us differentiate our service offering when faced with a competitive situation.”

Brotherton explained that they track everything concerning each service contract, such as activities, work orders, field reports, invoicing – even which .pdf files the customers have downloaded from the data base. “The metrics are extensive; we have a ticket for everything.”

According to Brotherton, “We have seen extraordinary results since implementing Soffront CRM. “Soffront helped us eliminate dozens of spreadsheets, documents, and databases. The added efficiency has reduced the amount of hours our engineers and support staff require to maintain service contracts, allowing them more time to pursue new contracts. Although the number of support personnel has remained the same, the net increase of new contracts in the past year is approximately 20%.”

–New Version of Popular Mid-market CRM Solution Dramatically Increases Capabilities–

Fremont, California, May 30, 2006 — Soffront® Software Inc., www.soffront.com, a leading provider of CRM software, today announced the release of Soffront CRM version 8.6. The latest release adds considerable enhancements including increased marketing and sales capabilities, improved customer support functionalities, enhanced automation, and better integration.

Increased Marketing and Sales Capabilities
Soffront expanded the marketing capabilities of the software to improve sales effectiveness. A new survey module allows surveys to be designed, executed, and tracked. Enhanced calendar filtering allows salespeople to better manage their priorities and activities. A Marketing Calendar increases visibility of marketing initiatives to all marketing and sales teams. V8.6 also enhances reporting, performance, direct mail and telephone marketing, and document management.

Improved Customer Support Functionalities
Soffront CRM 8.6 includes a module to manage Service Level Agreements. It also includes a professional services module for service providers to plan, execute, and manage customer projects. Other support enhancements include automatic email processing and response, and collaboration among departments, customer forum, and self-service.

Enhanced Automation
Soffront CRM v8.6 includes a visual workflow designer and a process automation module to improve a company’s ability to execute business processes. Tasks are automatically scheduled within any step of a workflow, ensuring that specific tasks are executed as planned. Soffront CRM v8.6 includes a remote asset discovery module to better manage IT assets for remote employees.

Better Integration
Soffront CRM v8.6 improves integration with Microsoft Outlook. Greater flexibility and functionality allow customers to file Outlook emails easily within the CRM system, saving time and improving data collection. V8.6 also enhances integration with back office applications and configuration management software such as Perforce and other Microsoft office products.

 “We continue to be the mid-market CRM leader because we’re continually updating and improving our product to better suite the needs of our customers.” said Manu Das, president of Soffront.

Fremont, California, May 24, 2006 — Soffront Software announced today that Technology Marketing Corporation (TMC®)’s Customer Interaction Solutions® magazine (www.cismag.com) has named Soffront CRM as a recipient of a CRM Excellence Award for 2006. Customer Interaction Solutions® has been the premier publication in the CRM, call center and teleservices industries since 1982.

Soffront offers an integrated CRM solution that spans the enterprise. Soffront CRM is powerful, flexible and affordable. It readily adapts to a company’s processes, workflows and data needs. Soffront CRM is available as an ASP hosted solution or as on-premise software. Soffront CRM is quick to implement, easy to use and offers powerful tools to integrate with back office solutions.

“We are pleased to be recognized for the quality of CRM products and services we provide to our customers,” says Manu Das, Soffront president. “We are successful because we provide an unbeatable combination of flexible products, outstanding service, innovative licensing, and a lengthy track record of successful CRM implementations.”

“Customer Interaction Solutions magazine implemented the CRM Excellence Awards seven years ago as a way of commending the companies that have proven to be true CRM partners to their customers and clients. Soffront has demonstrated to the editors of Customer Interaction Solutions® that their products and services have substantially improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset…their customers,” said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions®.

The CRM Excellence Award winners for 2006 will be published in the May and June issues of Customer Interaction Solutions® magazine.

–Soffront Streamlines and Automates Processes, Supports Remote Workers–

Fremont, California, May 8, 2006  — Soffront® Software Inc. (www.soffront.com), a leader in mid-market CRM, today announced that Javelina Software has deployed Soffront’s popular CRM software to replace disparate systems and databases. Soffront’s CRM solution is helping Javelina, a producer of network administration software, to streamline and automate numerous processes and better support its remote workers.

Using Soffront CRM, Javelina Software replaced various databases such as contact, accounting, technical support, and web-site downloads into a single, comprehensive CRM solution. Additionally, the company can now support their remote workers – an estimated eighty percent of their staff – because of Soffront’s web-based interface.

Javelina selected Soffront over other CRM solutions because of price, comprehensiveness, configurability, and web access. “We purchased the software because it was more cost effective in the long term to own the software, and we didn’t want core customer data in someone else’s hands,” said David Ritchie, president of Javelina Software. “We looked at other on-premise solutions, but ultimately selected Soffront because the product was more robust than the competition.”

Javelina Software is using the software to automate processes such as lead entry and marketing campaigns, saving the company several days of manual work per month. Prior to Soffront, the company would manually extract emails from numerous databases, remove duplicates and unsubscribe requests, import the list into a separate email list program, and finally send out an email campaign to the massaged list.

“We eliminated duplicate databases and reduced manual data entry through automation, yet we’ve increased the recorded information for each customer and allowed all employees direct access to this data,” explained Ritchie. “We can easily create email marketing campaigns and reports/queries to evaluate customer trends, sales productivity, and marketing effectiveness. And finally, we have automated the workflow in general, but specifically for sales leads and technical support incidents.”