Summary: With enterprise marketing management (EMM), companies can accelerate campaign execution and dramatically improve results. Aprimo provides one of the leading EMM solutions available today, giving companies the tools they need to optimize their most critical marketing operations.

Is Aprimo CRM Right for You?

Aprimo is leader in the design and development of enterprise marketing management (EMM) solutions. 

Founded in 1998, Aprimo leverages the latest technologies to help CMOs address the biggest challenges they face today, providing them with the tools they need to differentiate their companies from their competitors by maintaining effective, cost-efficient marketing operations.

With software from Aprimo, business can achieve significant benefits – increased staff productivity, enhanced brand equity, improved coordination of multi-channel marketing programs, and optimized customer value.

Companies who use Aprimo solutions have reported strong return on investment, reducing marketing cycle times by as much as 25%, cutting marketing production costs by more than 30%, and boosting campaign response rates by a whopping 185%. 

The Aprimo enterprise marketing management suite comes in two editions:

Aprimo Marketing Enterprise Edition

The Enterprise edition is a robust, intuitive role-based application that combines marketing resource management with campaign management to fully automate end-to-end marketing operations. Available as an on-site package, or as a hosted system, this highly configurable solution can scale to meet the needs of global organizations with thousands of distributed users. 

Additionally, Aprimo’s Enterprise edition provides powerful intelligence, capturing and deploying best practices through dynamic processes monitoring and exception reporting. 

Aprimo Marketing Professional Edition

Designed to address the needs of individual users, or smaller marketing teams, the Professional edition provides basic features and functionality – such as project management, a digital asset portal, automated approval tracking, and budget management – for those users with less complex requirements.  

The Aprimo Professional edition is available only as a Web-based, on-demand solution.  

Aprimo boasts an impressive customer list that is over 200 companies strong. Their global customer base spans 40 countries and includes five of the top ten financial service providers, three of the top ten telecom providers, four of the top ten automotive manufacturers, and four of the top ten retailers.