Where the CRM Experts Meet

expert_meet.jpgWhere can you go to learn more about the latest and greatest in CRM?

Over the next few months, several key industry conferences will give you the opportunity to share ideas and discuss best practices with your peers and industry experts, and to see vendor solutions in action. Don’t miss these important events:

Help Desk Institute Annual Conference
April 30 - May 3, 2007
Las Vegas, NV

Service and Support Professionals Association Best Practices Conference
May 6 - 8, 2007
San Diego, CA

8th Annual Customer Care and Services Forum
June 4 - 6, 2007
Boca Raton, FL

Delivering the Next Generation of Customer Experience
(8th Annual Call Center Week Conference)
June 25 - 28, 2007
Las Vegas, NV

Best Practices for Effective Sales, Marketing and Customer Service
(2007 DestinationCRM Conference)
August 21 - 22, 2007
New York, NY


AccuDraft succeeds with SalesJunction’s SFA

accudraft_logo.jpgWhat does a leading provider of Contract Lifecycle Management (CLM) solutions do when faced with rapid growth, a rising demand for its solutions, and an increasing volume of leads? It turns to on-demand Sales Force Automation (SFA) from SalesJunction.com.

The Company

AccuDraft, Inc. provides robust software and comprehensive services for CLM. The company’s innovative, fully-hosted solutions enable organizations to dramatically improve the efficiency and accuracy of their contracts and other vital business documents by simplifying and automating the way they are created and maintained. Over 400 leading companies such as Charles Schwab and Shell Oil rely on AccuDraft to enhance their most vital contract processes and ensure contract compliance.

Read more »


Using CRM to Improve Lead Tracking and Management

Businesses of all types and sizes spend a small fortune generating sales leads.
graph_bar.jpgBut, according to a recent study by the Business Performance Management Forum, more than 70% of today’s companies have no formal process for qualifying those leads, and as a result, as many as 80% of them are mishandled or ignored.

A CRM system can help companies convert and close more leads by dramatically improving the way they are processed and managed. Read more »


The Multiple Database Dilemma

You ask the questions, and our resident CRM guru shares her wisdom.

crm-advisor.jpg

Q: “How do I prevent my sales reps from keeping separate prospect databases?”

Read more »


John I. Todor

john1.jpgJohn I. Todor, Ph.D. is the managing partner of The Whetstone Edge, LLC, a customer-centric consulting firm that helps clients build customer equity by delivering compelling customer experiences.

John’s newest book, Addicted Customers: How to Get Them Hooked on Your Company, spells out the psychological principles that get customers engaged and business strategies that put these principles into action. His speaking and consulting clients range from small independent businesses to multi-national enterprises, and exist around the globe.