Do you desire to increase your selling success?

If so, you need to read Soar Despite Your Dodo Sales Manager, written by Lee B. Salz.

In his book, Salz provides sales people with an energy boost and an easy to implement sales tool kit. His book was inspired by the gap that exists between sales people and their managers; and Salz tackles this issue head on!

The book was written to help sales people and their managers remain competitive. Those who fail to adapt become extinct, just like the dodo bird of ages ago. Many laugh at the use of the word “dodo,” but there is nothing funny about a business losing its competitive edge due to unmanaged change.

In his book, he bridges the gap between sales people and their managers. The book empowers sales people by providing structure, guidance and support for them so they can create their own sales system which he refers to as sales architecture®. Told in a mentoring style, the book provides focus to an entire sales organization, helping them become self-sufficient and enabling them to perform at levels they never thought possible. It is with this new toolset that sales people learn to adapt and thrive.

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Lee B. Salz is President of Sales Dodo, LLC and author of “Soar Despite Your Dodo Sales Manager.” He specializes in helping companies and their sales organizations adapt and thrive in the ever-changing world of business. Lee is available for keynote speaking, business consulting, and sales training. He can be reached via email at lsalz@salesdodo.com, his website at www.salesdodo.com or by phone at 763.416.4321.

In most corporations today, email marketing programs continue to play a major role in sales and marketing strategies.

In fact, a survey conducted earlier this year by Dantran Media indicates that as many as 83 percent of businesses still consider email to be their most important and widely-used advertising and lead generation initiative. That same study shows that approximately 35 percent of B2B marketers and almost 40 percent of B2C marketers actually plan to increase their use of email as a marketing tool in the coming year.  

But, buyers are getting increasingly frustrated by the massive volumes of junk email they receive on a daily basis, and are relying more and more on sophisticated spam filters to block unwanted messages from clogging their inboxes. This approach, however, can be counterproductive – often preventing legitimate, relevant, and targeted marketing messages and promotions from getting through. 

So, how can you avoid the dreaded spam filter, and maximize the results from your email marketing campaigns?   The truth is, no two spam filters are exactly the same. And, most available solutions offer extensive customization, so companies can adjust the filtering techniques and related controls to meet their specific needs. However, there are some smart ways to outwit the spam filters, regardless of how they are implemented or set up, and make sure your email gets delivered to its intended target.

Avoid Certain Words

Certain words and phrases simply scream “SPAM”, and almost every spam filter out there today will be dynamically triggered to block any and all messages that contain them.

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