Comments on: Best Practices for Leveraging Your Existing CRM System http://www.business-software.com/crm/crmbuzz/best-practices-for-leveraging-your-existing-crm-system/ Thu, 18 Mar 2010 13:37:44 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Mike Boysen - Effective CRM Consulting http://www.business-software.com/crm/crmbuzz/best-practices-for-leveraging-your-existing-crm-system/comment-page-1/#comment-112 Mike Boysen - Effective CRM Consulting Sun, 20 Jul 2008 14:13:33 +0000 http://www.business-software.com/crm/crmbuzz/?p=220#comment-112 While upgrading or implementing anew can be expensive, I always have clients keep in mind that if the develop a solid business case and plan for using CRM technology, the economic benefit(s) will usually expose huge returns on their investment. If they don't understand their customers and determine what data to collect, how to analyze it, how and when to shift tactics and then how to communicate with their customer... They will always question whether there was a return, but will never no for sure that it was non-existent. While upgrading or implementing anew can be expensive, I always have clients keep in mind that if the develop a solid business case and plan for using CRM technology, the economic benefit(s) will usually expose huge returns on their investment.

If they don’t understand their customers and determine what data to collect, how to analyze it, how and when to shift tactics and then how to communicate with their customer…

They will always question whether there was a return, but will never no for sure that it was non-existent.

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