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	<title>Business Software Buzz Blog &#187; Marketing Automation/Email Marketing</title>
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		<title>Marketo Changing Marketing Automation Dynamics with Latest Round of Funding</title>
		<link>http://www.business-software.com/crm/crmbuzz/marketo-changing-marketing-automation-dynamics-with-latest-round-of-funding/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/marketo-changing-marketing-automation-dynamics-with-latest-round-of-funding/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 17:36:05 +0000</pubDate>
		<dc:creator>aguerra</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Marketing Automation/Email Marketing]]></category>
		<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[Marketo]]></category>
		<category><![CDATA[Mayfield Fund]]></category>
		<category><![CDATA[Salesforce.com]]></category>

		<guid isPermaLink="false">http://www.business-software.com/crm/crmbuzz/?p=371</guid>
		<description><![CDATA[After an impressive Series C round of funding late last month, Marketo has bolstered its position as a major player in the marketing automation industry. Venture capital firm Mayfield Fund made the significant investment, as they were impressed with Marketo’s recent customer success and revenue growth. Mayfield’s admiration comes as no surprise, as Marketo’s B2B [...]]]></description>
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		<title>Aged Leads &#8211; Old can be Gold</title>
		<link>http://www.business-software.com/crm/crmbuzz/vendor-roundtable-softvu-%e2%80%9cexpert-advice-on-leveraging-your-crm-system-to-survive-this-economic-crunch%e2%80%9d/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/vendor-roundtable-softvu-%e2%80%9cexpert-advice-on-leveraging-your-crm-system-to-survive-this-economic-crunch%e2%80%9d/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 16:48:43 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[July 24, 2008]]></category>
		<category><![CDATA[Marketing Automation/Email Marketing]]></category>
		<category><![CDATA[Round Table Topics]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[leads]]></category>
<category>best practices</category><category>crm</category><category>softvu</category>
		<guid isPermaLink="false">http://www.business-software.com/crm/crmbuzz/?p=219</guid>
		<description><![CDATA[Round Table Topic: Expert Advice on Leveraging Your CRM System to Survive This Economic Crunch
Jason Kort, Director of Marketing, SoftVu
Jason Kort addresses this month&#8217;s round table topic: Expert Advice on Leveraging Your CRM System to Survive this Economic Crunch&#8221;. Jason points out that aged leads have a lot of value that can be tapped in adverse [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Truth About Aged Leads</title>
		<link>http://www.business-software.com/crm/crmbuzz/the-truth-about-aged-leads/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/the-truth-about-aged-leads/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 09:58:09 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[March 16, 2008]]></category>
		<category><![CDATA[Marketing Automation/Email Marketing]]></category>

		<guid isPermaLink="false">http://www.business-software.com/crm/crmbuzz/the-truth-about-aged-leads/</guid>
		<description><![CDATA[Most salespeople tend to focus on the high-probability “hot leads” that recently came in the door. They don’t have time to stop and sweep through a list of aged leads on a regular basis. SoftVu recently completed a “meta study” compiling four years worth of data across 38 clients...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Web’s Best Email Marketing Resources</title>
		<link>http://www.business-software.com/crm/crmbuzz/the-web%e2%80%99s-best-email-marketing-resources/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/the-web%e2%80%99s-best-email-marketing-resources/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 04:18:49 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[February 11. 2008]]></category>
		<category><![CDATA[Marketing Automation/Email Marketing]]></category>
		<category><![CDATA[email marketing resources]]></category>

		<guid isPermaLink="false">http://www.business-software.com/crm/crmbuzz/the-web%e2%80%99s-best-email-marketing-resources/</guid>
		<description><![CDATA[Email Marketing Resources
Looking for some insight into email marketing strategies that work? 
Want to learn more about the latest and greatest email communication trends? 
The Web can be a valuable resource for today’s marketers, and these sites provide a wealth of timely and up-to-date information about this important aspect of customer outreach. 
ClickZ
The Internet’s largest resource of interactive [...]]]></description>
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		<title>Paid Search Advertisers &#8211; Is PPC Management Software Right For You?</title>
		<link>http://www.business-software.com/crm/crmbuzz/ppc-advertisers-is-ppc-management-software-right-for-you/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/ppc-advertisers-is-ppc-management-software-right-for-you/#comments</comments>
		<pubDate>Sun, 20 Jan 2008 23:11:41 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[January 20, 2008]]></category>
		<category><![CDATA[Marketing Automation/Email Marketing]]></category>

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		<description><![CDATA[While highly effective in delivering qualified prospects, the management of pay per click (PPC) advertising on search engines like Google, Yahoo and MSN is increasingly complex. Many software marketers marvel at how their simple campaign with a hundred or so keywords has grown into a multi-national lead generation machine with thousands of keywords, across multiple search engines, and bidding strategies that sound a bit like war.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Why Personalize Email Campaigns?</title>
		<link>http://www.business-software.com/crm/crmbuzz/why-personalize-email-campaigns/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/why-personalize-email-campaigns/#comments</comments>
		<pubDate>Sun, 20 Jan 2008 03:46:40 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[Business Software Advisor]]></category>
		<category><![CDATA[January 20, 2008]]></category>
		<category><![CDATA[Marketing Automation/Email Marketing]]></category>

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		<description><![CDATA[Email is one of today’s most popular marketing communication channels, and as a result, buyers receive hundreds of unsolicited promotions every week. The use of personalization in marketing initiatives can increase conversion rates by an impressive 20 to 30%.  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infor Helps CryptoLogic Play the Game</title>
		<link>http://www.business-software.com/crm/crmbuzz/infor-helps-cryptologic-play-the-game/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/infor-helps-cryptologic-play-the-game/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 17:19:54 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[January 6, 2008]]></category>
		<category><![CDATA[Marketing Automation/Email Marketing]]></category>

		<guid isPermaLink="false">http://www.business-software.com/crm/crmbuzz/infor-helps-cryptologic-play-the-game/</guid>
		<description><![CDATA[Infor's marketing software helps CryptoLogic's licensees achieve a four to five percent gain in revenue.]]></description>
		<wfw:commentRss>http://www.business-software.com/crm/crmbuzz/infor-helps-cryptologic-play-the-game/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Best &#8212; HTML or Text Emails?</title>
		<link>http://www.business-software.com/crm/crmbuzz/whats-best-html-or-text-emails/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/whats-best-html-or-text-emails/#comments</comments>
		<pubDate>Thu, 03 Jan 2008 23:20:20 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[Business Software Advisor]]></category>
		<category><![CDATA[January 6, 2008]]></category>
		<category><![CDATA[Marketing Automation/Email Marketing]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[Email Marketing]]></category>
<category>crm</category><category>email marketing</category>
		<guid isPermaLink="false">http://www.business-software.com/crm/crmbuzz/whats-best-html-or-text-emails/</guid>
		<description><![CDATA[Our CRM Advisor addresses the long-standing debate on the value of HTML vs. text-based marketing emails.]]></description>
		<wfw:commentRss>http://www.business-software.com/crm/crmbuzz/whats-best-html-or-text-emails/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Companies Waste Leads</title>
		<link>http://www.business-software.com/crm/crmbuzz/how-companies-waste-leads/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/how-companies-waste-leads/#comments</comments>
		<pubDate>Tue, 13 Nov 2007 21:56:53 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[Buzz Archives]]></category>
		<category><![CDATA[Marketing Automation/Email Marketing]]></category>
		<category><![CDATA[November 18, 2007]]></category>
		<category><![CDATA[Lead Management]]></category>

		<guid isPermaLink="false">http://www.business-software.com/crm/crmbuzz/2007/11/13/how-companies-waste-leads/</guid>
		<description><![CDATA[Marketing expert, Patty Azzarello, shares two basic principals that will keep you from wasting leads. Follow her advice and you will maximize your investment in marketing and close more business.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Email Marketing Techniques: How to Avoid the Dreaded Spam Filter</title>
		<link>http://www.business-software.com/crm/crmbuzz/email-marketing-techniques-how-to-avoid-the-dreaded-spam-filter/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/email-marketing-techniques-how-to-avoid-the-dreaded-spam-filter/#comments</comments>
		<pubDate>Mon, 05 Nov 2007 18:07:12 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[Marketing Automation/Email Marketing]]></category>
		<category><![CDATA[November 11, 2007]]></category>
<category>email marketing</category><category>email security</category>
		<guid isPermaLink="false">http://www.business-software.com/crm/crmbuzz/2007/11/05/email-marketing-techniques-how-to-avoid-the-dreaded-spam-filter/</guid>
		<description><![CDATA[There are some smart ways to outwit the spam filters, regardless of how they are implemented or set up, and make sure your email gets delivered to its intended target. Here's some tips on how to do it.]]></description>
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		<slash:comments>1</slash:comments>
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