From CRM Daily.com, April 18,2008

NetSuite OneWorld, is a cloud computing solution which enables multi-national and multi-subsidiary companies to manage their global business operations in real-time.

NetSuite OneWorld is the first CRM company to announced an on-demand system that delivers real-time subsidiary management and business consolidation capabilities to mid-market companies for front-office , back-office and ecommerce operations. Prior to NetSuite OneWorld, only large enterprise companies with very deep pockets could approach such levels of business integration.

Bruce Richardson, Chief Research Officer of AMR Research calls NetSuite OneWorld a “bold move.”

“NetSuite is the first company to deliver a real-time multi-company, multi-national business system built on a Software as a Service platform that gives mid-market companies local and global visibility across front office and back office operations in real-time. This is a bold move.”

NetSuite OneWorld is available as a simple add-on capability to NetSuite for $1,999 per month.

NetSuite Introduces NetSuite OneWorld >>>

From SearchCRM.com, June 11, 2008

Sales Prospector, an on-demand sales collaboration tool from Oracle, is the latest of a number of social CRM applications Oracle has been demonstrating at events like OpenWorld and Collaborate.

“While CRM applications have traditionally been designed for management and reporting, the new applications will serve the sales end user, said Mark Woollen, vice president of CRM product strategy at Oracle. That requires a shift in the historical approach of Oracle.

Industry analytsts are asking if Oracle a traditional “top down” enterprise application company can shift to a “bottom up” technology.  

“They’re trying to change,” said Sheryl Kingstone, director of customer-centric strategies for Boston-based Yankee Group. “Oracle has in the past been one of those behemoths. Now they own so much of the market they’re trying to reinvigorate. They’ve really bought into the Web.”

Can Oracle be Social with CRM? >>>