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	<title>Business Software Buzz Blog &#187; January 20, 2008</title>
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		<title>Paid Search Advertisers &#8211; Is PPC Management Software Right For You?</title>
		<link>http://www.business-software.com/crm/crmbuzz/ppc-advertisers-is-ppc-management-software-right-for-you/</link>
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		<pubDate>Sun, 20 Jan 2008 23:11:41 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[January 20, 2008]]></category>
		<category><![CDATA[Marketing Automation/Email Marketing]]></category>

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		<description><![CDATA[While highly effective in delivering qualified prospects, the management of pay per click (PPC) advertising on search engines like Google, Yahoo and MSN is increasingly complex. Many software marketers marvel at how their simple campaign with a hundred or so keywords has grown into a multi-national lead generation machine with thousands of keywords, across multiple search engines, and bidding strategies that sound a bit like war.]]></description>
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		<title>Sage SalesLogix Connects Big River Telephone to Better Customer Service</title>
		<link>http://www.business-software.com/crm/crmbuzz/sage-saleslogix-connects-big-river-telephone-to-better-customer-service/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/sage-saleslogix-connects-big-river-telephone-to-better-customer-service/#comments</comments>
		<pubDate>Sun, 20 Jan 2008 03:59:46 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[January 20, 2008]]></category>
<category>crm</category><category>customer service software</category><category>sage saleslogix</category>
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		<description><![CDATA[Sage SalesLogix resides at the core of Big River Telephone’s business. From sales opportunity management to ongoing customer support and targeted retention marketing, Big River utilizes the solution’s broad functionality to handle all stages of customer relationship management.]]></description>
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		<title>Why Personalize Email Campaigns?</title>
		<link>http://www.business-software.com/crm/crmbuzz/why-personalize-email-campaigns/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/why-personalize-email-campaigns/#comments</comments>
		<pubDate>Sun, 20 Jan 2008 03:46:40 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[Business Software Advisor]]></category>
		<category><![CDATA[January 20, 2008]]></category>
		<category><![CDATA[Marketing Automation/Email Marketing]]></category>

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		<description><![CDATA[Email is one of today’s most popular marketing communication channels, and as a result, buyers receive hundreds of unsolicited promotions every week. The use of personalization in marketing initiatives can increase conversion rates by an impressive 20 to 30%.  ]]></description>
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		<title>What&#8217;s Ahead for CRM in 2008?</title>
		<link>http://www.business-software.com/crm/crmbuzz/whats-ahead-for-crm-in-2008/</link>
		<comments>http://www.business-software.com/crm/crmbuzz/whats-ahead-for-crm-in-2008/#comments</comments>
		<pubDate>Sat, 19 Jan 2008 04:13:39 +0000</pubDate>
		<dc:creator>Staff Writer</dc:creator>
				<category><![CDATA[January 20, 2008]]></category>
		<category><![CDATA[Software News]]></category>
<category>2008 crm trends</category><category>crm</category>
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		<description><![CDATA[Experts predict that this year will bring many exciting things to the CRM marketplace – new trends, new announcements, new products, and much more. So, what can you expect from CRM in 2008?]]></description>
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