Learn how to increase responsiveness and meet every deadline without straining your staff or your budget.  Join PhaseWare’s Randall Nelson and Hoyt Mann for a short session on practical ways to automate your support operations.    
 
At this online event, you’ll learn how to:

• Keep your customers in the loop, not in the dark, about when a problem will be fixed. 
• Maintain Service Level Agreements without breaking a sweat.
• Keep the pulse of your customers and know exactly when it goes up.
• Escalate incidents without escalating the workload.

Details:
7 Ways to Automate Customer Support
 Friday, July 31st, 2008
8:30am PDT / 10:30am CDT / 11:30am EDT

Register for this webinar or learn more

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Round Table Topic: Expert Advice on Leveraging Your CRM System to Survive This Economic Crunch

Jason Kort, Director of Marketing, SoftVu

Jason Kort addresses this month’s round table topic: Expert Advice on Leveraging Your CRM System to Survive this Economic Crunch”. Jason points out that aged leads have a lot of value that can be tapped in adverse economic situations.

A recent study of 100,000 aged lead survey responses across 38 different lending clients, reveals that 60-70% of aged leads remain viable after the second contact—some beyond even six months after applying online.  The typical practice of not following up with leads after one or two contacts—not nurturing leads effectively—means you’re throwing away 60-70% of your total investment in leads. Read more »

Round Table Topic: Expert Advice on Leveraging Your CRM System to Survive This Economic Crunch

Hoyt Mann, President of Phaseware, responds to our round table topic “Expert Advice on Leveraging Your CRM System to Survive this Economic Crunch.” Hoyt’s recommendation to focus on retaining existing customers in sage advice for any business.

Contributed by: Hoyt Mann, President, Phaseware, Inc.

Much attention has been given to the ways in which CRM can help generate new customers. In an economic downturn, your company must also focus on retaining existing customers. In the course of retaining these customers by keeping them completely satisfied with their interactions with the company, new customers may emerge through referrals. But those existing customers must be taken care of first. Read more »

Round Table Topic: Expert Advice on Leveraging Your CRM System to Survive This Economic Crunch

Contributed by: Tom Millay, General Manager, Consona CRM

The customer retention component of your CRM system will keep companies competitive during this economic crunch.  Who can afford to lose customers as discernment is exercised when money becomes tight?  Never before is providing the right products/services, to the right customer, at the right time been more important.  

Read more »

Round Table Topic: Expert Advice on Leveraging Your CRM System to Survive This Economic Crunch

Ronald Lang, the CEO of Majestic Consulting Group offers our readers simple recommendations for leveraging your CRM system to maximize your client base. His insights help both product and service-based organizations discover new revenue opportunities.

Contributed by: Ronald Lang, CEO, Majestic Consulting Group, Inc.

A critical part of building your CRM strategic plan should be an effective “Customer Profile” to identify up-sell and cross-sell opportunities.  While new customers come at an extreme premium today with longer sales cycles, existing clients would be more receptive to hear your offerings, especially if it can be a positive impact to their business. Read more »