Learn more about humanizing your approach to marketing automation in these informative videos from VendorDemo.

 
“How To Drive New Revenue with Marketing Automation”
Webinar provided by: Consona

Marketing organizations are facing new challenges to get their message out and produce a better return on their efforts. This netcast will provide you with a preview of Million Handshakes, a world-class dialogue marketing application which can work with your CRM solution to easily overcome the marketplace challenges via its simple, yet powerful, interface to create intelligent, personalized marketing campaigns.

“Infor CRM Outbound Marketing”
Webinar provided by: Infor

Infor CRM Outbound Marketing enables you to plan, execute, and monitor anticipated, personal, and relevant marketing campaigns across all touch points and achieve a rapid return on your investment.

“Humanized Communications” 
Webinar provided by: SoftVu

Watch this demonstration of how SoftVu’s on-demand Marketing Automation Platform humanizes communications to provide personalized, relevant, and timely communications.

Visit VendorDemo.com and watch hundreds of business software webinars and demos – for FREE. Build your short list of software vendors, share your favorite videos, and access white papers to learn more about technology solutions.

It’s Personal
In this Web 2.0 era, audience focus is more important than ever.  Many companies spend an enormous sum of money on collecting information about their customers’ key attributes, but  few companies– studies show –take full advantage of that valuable information.  The truth is, procuring customer data doesn’t have to cost a fortune, and if you already have a CRM system in place, you have the necessary repository for it. 

The value of having personal customer data is not to be underestimated: It enables companies to transcend the environment of automation and impersonal cold calls and to connect with the customer on a one-to-one level.  In a recent blog article, Tony Compton, CMO at Infor, was quoted saying, “A whole new breed of customers will be magnetically drawn to companies that allow them to customize their experience and reflect who they are…They want to manage their persona, and that persona may change.” Read more »