Maximizer Executive Explains Why “Laptops are Old School”

Earlier this month, Maximizer CRM submitted a video on YouTube, called “Laptops are Old School”, to promote their mobile CRM product.  I found this video to be clever, hilarious, and a “must-see” – and apparently, thousands of other viewers had the same response.  I interviewed Angie Hirata, Worldwide Director of Marketing and Business Development for Maximizer, about the popular video and Maximizer’s mobile CRM product.  Read more »

The Business Software Advisor
You ask the questions, and our resident software guru shares her wisdom.

This week’s question: I’m considering purchasing a mobile CRM solution, but I’m not sure whether my company could really benefit from using it. What can a mobile CRM application do for my company?

A: There are numerous benefits that can be achieved through the implementation and use of a mobile CRM solution. For today’s field-based employees, the simple calendaring and contact management capabilities that come standard with many mobile devices are not enough to keep them fully informed and produ

ctive. In order to maximize the effectiveness of each customer interaction, your employees need continuous access to pertinent client data that exists in enterprise systems, even when they’re on the road. Read more »

Roundtable Topic: CRM and Web 2.0: Leveraging New Technologies to Engage Customers

We asked the top CRM vendors to offer tips to our readers on how they might best leverage new “Web 2.0” CRM technologies to Engage Customers.  Responding to this topic, Hoyt Mann, President of PhaseWare, Inc., emphasizes the use of social media to build customer interaction. 

Read more »

Roundtable Topic: CRM and Web 2.0: Leveraging New Technologies to Engage Customers

We asked the top CRM vendors to offer tips to our readers on how they might best leverage new “Web 2.0” CRM technologies to engage customers.  Nitin Badjatia, an Enterprise Solutions Architect at Consona CRM, advises readers on the importance of transparency in the construction of a collaborative CRM environment. 

Customer Participation and CRM 2.0
Contributed by: Nitin Badjatia, Enterprise Solutions Architect, Consona CRM
Forward thinking companies realize that engaging in this new ‘web 2.0′ world requires more than just enabling the new channels of communication, it requires a set of powerful tools to coordinate and manage these interactions, and provide intelligent feedback to all participants.  Architected to enable this new paradigm, the best knowledge management suites can serve as core technologies that drive better interactions with your customer ecosystem by building a collaborative environment that leads to greater satisfaction and loyalty. Read more »