CRM Strategy for Executives

October 10th, 2008, 1:00pm EST (approximately 45 minutes)
Sponsored by: Majestic Consulting Group, Inc.

In this webinar, you’ll discover why sales don’t grow at the rate you forecasted, how to identify lucrative opportunities in your database, how to beat the competition to the punch, and more!

FOR MORE INFORMATION OR TO REGISTER, CLICK HERE.

Microsoft CRM Webinar

September 24th, 1:00pm EST (approximately 45 minutes)
Sponsored by: Majestic Consulting Group, Inc.

This webinar will give an overview of the Microsoft CRM system and will cover such topics as: activity management, contact management, opportunity management, customer service, and more.

FOR MORE INFORMATION OR TO REGISTER, CLICK HERE.

PhaseWare CEO, Hoyt Mann, Discusses His Full-Serve/Self-Serve Approach to CRM
An interview by The Business Software Advisor

There’s a lot going on at PhaseWare these days.  In addition to the release of the newest version of their popular CRM product, Tracker 3.1, PhaseWare recently hosted a webinar called “Organic Knowledgebase Creation”.  Between the event and the new product, PhaseWare is showing businesses how to integrate exceptional “hand holding” customer service with the element of self-service.  I interviewed Hoyt Mann, President and CEO of PhaseWare, about both the traditional customer service and the shape of the new self-service model.  Here’s what he had to say:

Advisor: You’ve got a new product!  What features of your new Tracker 3.1 set it apart where customer service/helpdesk solutions are concerned?

HM: Two of the most exciting features in Tracker 3.1 are assisted knowledgebase search and self service subscriptions.

With assisted knowledgebase search, incident deflections can happen with the Self Service Center and automated email responses.  When a customer uses Self Service Center to submit an incident the assisted knowledgebase search offers links to possible knowledge base solutions prior to incident submission.   For each incident submission initiated through email, the Event Engine automatically responds with links to potential knowledge base solutions.  

Subscriptions help customers stay on top of the latest information by receiving automatic notifications.  These customers are notified via email or RSS feed of new content posted to Self Service Center related to their interests.

Read more »

Although companies who utilize the Microsoft Windows operating system have countless solutions to choose from when it comes to customer relationship management (CRM), solution providers who offer CRM for Mac-based systems are quite hard to come by.  In fact, PC-based CRM software outnumbers Mac-based CRM by a massive margin. 

Yet, all that is changing.  The introduction of Apple’s OS X Tiger, and the unparalleled marketplace response, has created a huge shift in the business computer industry.  And as a result, new, feature rich applications for Mac users are being introduced every day – including systems to support CRM, ERP, and other key business functions. Read more »