Founded in 1998 and based in Indiana, Aprimo is 100% focused on building technology that enables the entire marketing organization to support the brand promise and strategy of the business. Since inception, Aprimo has worked towards the development of a functionally rich software application that maximizes the effectiveness of each marketing professional.

Aprimo has established itself as a leading marketing automation solution provider. Industry analyst, Gartner, has recognized Aprimo as the only leader in the MRM Magic Quadrant for each of the past four years.

Aprimo promises customers a commitment to continue providing a high level of service and to invest in solid product advances.

To date, Aprimo has delivered over 200 successful customer deployments across 40 countries. The company’s success is supported by the investments of Global 2000 in Aprimo software, including 8 out of the top 10 financial services providers, 7 out of the top 10 life sciences companies, 4 out of the top 10 telecom providers, and 4 out of the top 10 automotive manufacturers.

Aprimo’s success comes from a unique combination of thought leadership and solid financial performance. Its customers include Bank of America, Cingular, Home Depot, Johnson Financial Group, Toyota, Time Warner Cable and Warner Brothers.

Aprimo has 350 employees with offices throughout North America, Europe and Asia. Aprimo has sales offices in all major North American and European cities.

Aprimo Key Strengths

• Aprimo is credited with creating the category of Marketing Resource Management (MRM) software when it was founded in 1998 and has been consistently rated by industry analysts as the leader in this area.
• Aprimo has refined its products with several hundred implementations and over 65,000 users.
• Aprimo delivers modules for every major role within the marketing function. Additionally, each user may be configured to see only the data and functionality that they need to do their job in an optimal fashion.
• Research reveals that up to 1/3 of marketing dollars are spent managing the 2/3 that actually delivers value. By reducing marketing overhead and leveraging marketing investments, enormous gains are possible. Aprimo customers have already reduced cycle time by up to 1/3 and documented efficiency gains measured in the millions of dollars.