Founded in 1998, LeadMaster is a privately held company with a mission to deliver powerful web-based contact management tools for effective distribution, tracking and data mining of sales leads. Its founders offer a wealth of experience and expertise in a variety of fields, including marketing, sales and information technology.

The company delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster’s flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns.

LeadMaster’s products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators.

LeadMaster Key Strengths

• LeadMaster’s lead management solution helps organizations close the loop by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Decision makers can pinpoint where leads are quickly converting into revenue – and where they’re not – to improve future decision-making.
• Using LeadMaster as a centralized web-based database, organizations can capture leads from a variety of sources, including imports from other enterprise applications and third-party sources, telemarketing campaigns, web forms, direct mail, event registrations, manual data entry and more. Leads flow directly into the system in real time and are fully indexed for comprehensive search and data mining.
• As leads are automatically assigned to the sales team and followed up, LeadMaster maintains a journal of sales activity for each opportunity, with areas for reps to perform typical sales force automation tasks such as updating the status of the lead and scheduling callbacks, but also to provide valuable feedback on lead quality and indicate progress in the sales process.
• With LeadMaster’s solution, managers can track the progress of every lead through dashboards and other tools for CRM analytics, allowing marketing to measure return on investment and sales to create reliable forecasts. They can also evaluate user activity, introducing increased accountability and transparency into the sales process.