A worldwide leader in total on-demand customer relationship management services, Salesforce.com was founded in 1999 by former Oracle executive Marc Benioff, who pioneered the concept of delivering enterprise applications via a simple Web site.

The company provides an array of marketing automation services, which enable customers and subscribers to systematically record, store, analyze and act upon business data, and to help businesses manage customer accounts, track sales leads, evaluate marketing campaigns, and provide post-sales service.

Salesforce’s marketing solution suite provides a clear focus on the end-to-end functional areas within the business-critical areas of leads and list management, including online lead capture, routing, tracking, qualification, and conversion.

As of January 31, 2008, salesforce.com offered six principal editions of its service for a fee: Group Edition, Professional Edition, Enterprise Edition, Unlimited Edition, Partner Edition, and OEM Edition. Unlimited Edition, Partner Edition and OEM Edition were introduced during fiscal 2007.

The Company derived over 90% of its revenues from subscriptions to and support for its service. Salesforce.com is building on that business model by improving and expanding its award-winning suite of on-demand applications, its Force.com platform for extending Salesforce, and its one-of-a-kind AppExchange directory of on-demand applications.

With over 1,000,000 worldwide subscribers, Salesforce.com has its services translated into 15 different languages and it manages customer information for approximately 43,600 customers, including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks.

Salesforce.com is headquartered in San Francisco, California, with regional headquarters in Dublin (covering Europe, Middle East, and Africa), Singapore (covering Asia Pacific less Japan), and Tokyo (covering Japan). Other major offices are in Toronto, New York, London, Sydney, and San Mateo, California.

Salesforce Key Strengths

• Managing sales leads effectively and optimizing lead flow across sales and marketing are critical to achieving sales success. With Salesforce’s lead management solution, companies can track prospect inquiries and seamlessly route qualified leads to the right people enabling sales reps to get instant access to the latest prospects so business opportunities are never lost.
• Salesforce.com has received considerable recognition in the industry, including Technology of the Year (InfoWorld, 2004, 2005, 2006), Editors’ Choice Award (PC Magazine, 2002, 2003, 2004), Visionary Award (SDForum, 2004), and Best of the Web (Forbes, 2003)
• More than 41,000 companies worldwide depend on Salesforce to manage their sales, marketing, customer service, and other critical business functions.
• The growing list of global business partners dedicated to providing complementary products and services to salesforce.com customers includes IBM, Microsoft, BEA Systems, Sun, TIBCO, PricewaterhouseCoopers, Miller Heiman, and dozens more.