Amanda Elam is the Marketing Director at EarthIntegrate . She specializes in distributed marketing management.
In industries that rely heavily on customer relationship building and direct interaction with clientele, lack of employee communication can be a deal breaker. Why should your advisers deal with poor communication, inefficient processes and being forced to account for issues that result from all of these errors?
To overcome the challenges presented by a distributed marketing model, many businesses utilize distributed marketing management platforms to organize their various marketing campaigns and find actionable solutions to the challenges posed by a distributed marketing system. Here are some of the main characteristics of a high quality distributed marketing management platform.